Back to Basics: 4 Forehead-Slapping Blog Promotion Methods

Forehead SlapEver feel frustrated by the difficulty of promoting your blog and getting more people to discover and enjoy it?

Well, here are four of the simplest – but, wouldn’t you know it, also hardest – ways to promote your blog. See if one or more of these makes you slap your forehead and say, “Snap! I totally forgot about that.”

And then of course all you’ve got to do is do something about it. :)

In increasing order of forehead slappiness:

4. Pick up the phone. You’ve got one of those nearby, don’t you? Hey, you’ve probably got one in your pocket right now. Dial somebody’s number, wait till they answer, and say, “Hey, what’s up? Have you checked out my blog? It’s really cool, you might like it.” Embellish as desired. But seriously, nothing beats direct mouth-to-ear communication for spreading the word about a blog.

3. Put some pants on. And get out the door and go somewhere where you can apply the “hey, I can talk to people” concept from #4 above in a physical, offline setting. Repeat after me: “I need to tell that guy on the street corner with the sweet trumpet skills about my blog.” That, or the group of suits at your next business conference.

2. Blog about … your blog. This one is like, “ouch.” So easy to do, and yet so many bloggers fail to do it. For heaven’s sake, just put out a blog post every now and then (but not much more often than that) saying hi to your readers and letting them know what’s up. What you’ve been working on writing or recording or assembling for them, what that shiny new widget bling in the sidebar means to them, why you think they ought to subscribe to your blog updates by email or RSS, and especially, why they should pretty please (with sugar on top) tell their friends about your blog.

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1. Be more valuable. Maybe — just maybe — your blog is tough to promote because it’s not really all that special. Don’t get me wrong – you as an individual are plenty special. But what do people really think when they see your blog and partake of its content? Does it jar them awake at 3 AM because they can’t shake the sweet awesomeness? Or does it fade within a tenth of a second into the rest of the ginormous ocean of constantly churning content in their brains? When was the last time you sat and just meditated for a few minutes on what you could do to make your blog more irresistible, more addictive, more magical, more incredible – in short, more promotable?

Hope these get your bloggity brain going. Any other forehead-slapping ideas on how to get your blog out there more prominently?

image credit: Russell D Egan

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