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Establish the Blog SEO Basics

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In my web career at times I have been both a rabid SEO obsessive and on occasion a potential SEO skeptic. Right now I probably fall somewhere in the middle, which I think is the right place to be.

My working philosophy is always to focus on people rather than technology or particular tactics. It’s the search engines job to please people just as much as it is ours, so if both are doing their jobs right we should have a decent amount of search love.

Having said that, it is worth making yourself aware of some basic Search Engine Optimization, because the only thing worse than being SEO obsessed is being SEO ignorant!

You want to write with readers in mind but without being unfriendly to our spiderbot pals.

  1. Use a modern, spider friendly theme and and SEO plugin
  2. Monitor your Google Webmaster diagnostics
  3. Determine your search terms to use in your titles and inbound links (more the better) with the free Wordtracker
  4. Craft your content to be reader and search friendly with these blog seo tweaks
  5. Monitor your progress against other bloggers with SEO tools

Any other advice for bloggers interested in some light SEO?

Filed Under: Features, Guides

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Comments

  6. Michael Anderson says

    Nice post. One thing I have noticed is that SEO is a continuous process. It

    cannot be done perfectly in one shot. You have to be on your toes and try out

    different things to get ahead of your competitors. There have been instances

    where my site’s search engines rankings have improved considerably with few

    small tweakings.

    – Michael

  7. James says

    I also would like to add to #1 … when using Wordpess change the URLs from those ugly ones with all the PHP parameters to a nice clean, SE friendly URL.

  10. Alex says

    There are a lot more in terms of on-page optimization than titles. Though description and keyword tags are no longer valuable for Google, we cannot discount the fact the other major search engines still use these in ranking sites.

    Few tips for your readers though, use a “nofollow” tags when crafting your on-page. A site owner should determine which among the pages he wants to rank in the search engine and add a “nofollow” tags on those he chooses not to. Doing this he will only pass link juices on important pages. Everyone involves in SEO must know how a link juice is distributed among his pages and external pages from his site.

    Cheers!

  11. Adam says

    Thanks for that! Im writting my vey FIRST site! Im still on the front page he he.. But at least Im off to a good start now

  14. hkcvietnam says

    You could have the best content in the world, the most amazing audience and even traffic coming from all kinds of places like social media and referrals. But if the search engines can’t properly access, crawl and index your site none of that matters for SEO.
    Thanks all