One of the toughest parts of helping people blog for me is when people come to me feeling despondent with their under performing blogs. I know in many cases they bring them to me as a last ditch attempt. Next step would be for them to call it a day.
Of course I try to help them where I can and I like to think I do a good job :) Thing is if you are feeling this way then all it might take to get back on track is a small change of perspective.
- Goals – What exactly does success mean for you? So many people come to me thinking their blog is a failure but when I ask they can’t articulate why. Usually once a blogger works out what they want to achieve the road ahead becomes much more illuminated!
- Time – How long have you given it? Blogging takes time. It might be six or more months before you even get a glimpse of the success you hope for.
- Validation – A lot of the bad emotions around blogging, and a lot of the good ones, come down to self-esteem. Don’t take successs or criticisms as a judgment of you.
- Competition – Don’t look at other blogs and feel bad about your own, and by the same thinking don’t gloat on other blogs when you think you are doing better. You have to remember that blogging is a competition with yourself, not with others. Think about it, just because someone has more or fewer subscribers, makes more or less money or gets better or fewer comments has zero impact on your life. Learn from what other people do well, make tons of blogging friends, but carve out your own niche.
- Positivity – Once you start getting down you will drag down your blog. Better to take a break than depress your readers! Readers react positively to positivity! :)
Look again at that mountain. It’s not really a mountain, it is a series of small hills. Concentrate on scaling the next hill rather than the whole thing. Before you know it you will be looking down from the summit :)
Chris is a professional blogger and internet marketing consultant. You can get more of his blogging tips, internet marketing advice and copywriting articles and a FREE ebook just by subscribing at chrisg.com