“Off topic” is something we see a lot in blogging as a criticism. This appears both about content and about comments. You can understand why, we go to a blog for a reason and feel cheated if what we expect is not what we see.
But, what is “off topic”? Who gets to decide? and is it really that bad?
My blogs in the 90’s and early 2000’s were free flowing personal thought type blogs where the only topic was whatever was on my mind at that time. My on-topic writing was for targeted publications, books, journals and sites. So an article about GDI+ programming using C# would be found at ASPAlliance, something about my recent vacation on my personal blog (whichever incarnation that was at the time, it moved around a lot!). Then in February of 2003 I was given a blog on the official ASP.NET domain where I started mixing up the programming with the personal.
The strange thing with that blog was even though it was supposedly for ASP.NET programming topics, and even though I mixed up subjects, nobody ever complained of it being off topic. This is when I realized it was on audience, even if it was not on topic.
So my programming articles were clearly on-topic while my ponderings while all over the map subject-wise, were always relevant to the kinds of people who were reading. I read a lot of blogs like that, such as BoingBoing, D’Arcy, Scott Adams.
Your topic is whatever you say it is. If you define your topic then you need to keep to it (although I usually say a 80-20% rule is normally ok). If you don’t define your topic, how can people say you have gone off it? Having said that, once you grow an audience it is best to stay true to that audience if you want to keep them.
What do you think about off-topic? When or how is it OK, or even a good thing?
Chris is a professional blogger and internet marketing consultant. You can get more of his blogging tips, internet marketing advice and copywriting articles and a FREE ebook just by subscribing at chrisg.com