The blogging realm is constantly buzzing along, and according to Technorati, two new blogs are creating every second. The craziest part is that statistic was published in 2006, a time when blogs were in their infancy, and very few were creating successful businesses from them. I’m not sure about you, but when I had my first idea for a blog, or any ideas for that matter, I get really excited. I start thinking of possibilities, how to structure the site, and so on.
Also, my aspirations can get the best of me, and I feel that it’s going to be a huge success right out of the gate. However, success is not something that just happens, but takes time to manifest based on a bunch of different factors. Before kicking off your next blogging adventure, don’t go too crazy, and jump off the deep end. First, ask yourself these three questions:
Do I want to make money, or do I just want to build something for fun?
Depending on your goals, you may want to monetize, or just start up a new pet project. There’s absolutely nothing wrong with monetizing a blog, but if your main aspiration is to make money, you’re going to have a bad time. Making money blogging has no eight step program, and there sure as heck is no such thing as a “set and forget” system.
Unless you have already built up a significant audience, generating a decent income can take years, not weeks or even months. This is not counting all sorts of different factors such as consistency, who you are targeting, quality of content, strategy, etc. Now, simply building something for fun is great, but like with wanting to monetize, you need to be realistic. Is this idea something you are truly passionate, and interested in? If not, your “fun” project could see an untimely death.
Who is my target audience, and what makes them tick?
The better you can understand your audience, the deeper you can connect with them (Tweet This). Sadly, people often to fail to figure out who their target audience is, and try to grab the attention of a broad group. For example, you can build a blog targeting small business owners, but that comes out to 23 million in the U.S. alone. Competition is insanely fierce, but if you can figure out how to get more specific, you can better grab the attention of those who matter most.
What sacrifices am I willing to make to help my blog become a success?
In every part of life, there are sacrifices that have to be made. If you want your next blogging adventure to be a runaway success, you can bet that you will have to make many. Want to build a profitable business? Be prepared to stop watching hours of television each night. Want more people to read your blog? Be prepared to spend hours not just creating content, but getting in the trenches of social media, and networking across the web.
Want people to actually give a crap? Work your butt off creating the best content possible, and be consistent even when you feel you have nothing else to give. Great things come to those who put in serious effort. If you are not willing to make sacrifices, and just stay in your comfort zone, then put an end to your blogging adventure right now before you create a new disappointment.
Photo credit: Sean Kelly
Mike Stenger is a writer with a love of all things technology.