As I said in a previous post, I am considering selling one of my blogs. It is only now that I have looked to see which search terms it ranks for. Surprisingly it is doing quite well. I rarely check my rankings, and I will tell you why.
Let me say right now that this idea is not something that I am saying is right for everybody. I have friends who do very well by selecting key phrases and being vigilant about search results. They can tell you any day there is an algo change by detecting shifts in the results they monitor. It just doesn’t work for me.
My approach is to write for audiences. I usually have my main audience and also an overlapping audience that I hope to attract with my most recent article. It could be that rather than a shift in audience I want to have a more conversational piece or a more bookmarkable resource.
Keywords do come into it, but not as a priority. Some headlines will be aimed to create curiosity, others will be to create clicks, and others will be selected because they play on the biases of the people I want to take notice.
Take a look at this article I wrote yesterday. What do you think I was aiming to do there?
I only have one directly monetized site and that has a 50-50% chance of being sold. Search traffic is just not high on the list of desires for me so I can afford to play fast and loose with the rules of SEO. Or at least I think so.
Am I wrong? Can you persuade me to change my ways? Am I right? Is there no right and wrong? Share your thoughts in the comments …
Chris is a professional blogger and internet marketing consultant. You can get more of his blogging tips, internet marketing advice and copywriting articles and a FREE ebook just by subscribing at chrisg.com