5 Business Backgrounds for a Blogging Career
This list is here to help you overcome the idea that you need a background in marketing or literature to become a blogger, as well as to inspire people embarking on a career and have their eye on developing a successful blog on the side. The truth is, as long as you can write somewhat coherently and you have something interesting to say, you can write a blog. If you can’t write coherently but you still have something interesting to say, consider vlogging, which is a way to say “video blogging.” If you can’t write coherently and you don’t want to be on camera but you still have something to say, there’s always podcasting.
That being said, if you have a background in literature or in English, you might have a head start. You’ll be used to writing papers, self-editing, self-proofreading, and reading for comprehension. You should be able to read news, analyze it, and comment on it. Your allusion game should be pretty spot-on, too. (For those rusty on literary terms, an allusion is “an expression designed to call something to mind without mentioning it specifically.”)
Will your blog necessarily cover the finer intricacies of Chaucer, Shakespeare, or Cheever? It doesn’t need to! Remember that the background of the blogger doesn’t necessarily need to translate to the subject matter she blogs about. Blogs are often borne of hobbies, which is why it is important that you live as full a life as possible outside of the constraints of academia. Travel, hike, surf, take photos, build things. Each of those is an interesting subject matter for blogs. However, there is also something to be said about a blog devoted to grammar.
If we’re honest, journalism school is the closest you’ll come to formal training to become a blogger. Newspapers and magazines have largely turned into websites that are, well, blogs. A journalist could become a blogger without skipping a beat, and most formal journalism study at the college/university level is designed to teach students to adapt to reporting in a digital format. They teach you how to be a journalist across all platforms including, yes, blogs.
That being said, just like the English literature major doesn’t need to start a blog about modern realism in the short story, a journalist need not blog about current events. Journalists, too, have hobbies. It’s just that sometimes that hobby is: more journalism.
There’s something about the training to become an attorney that churns out some pretty great–to say nothing of prolific–writers. Think of John Grisham and David Baldacci. Maybe it’s all the research you’re required to do and all the briefs you’re required to write. Analytical thinking is drilled into the student’s brain. So is the ability to study the evidence and make a succinct point about it. Additionally, if your role as an attorney is that of a trial lawyer, you’ll learn to become a storyteller.
Does a blogger with a background in law need to blog about the law? Of course, we know that the answer is no; however, it wouldn’t hurt. The law can be confusing to laypeople, and your blog could help explain legal matters in terms that people without a law background can understand. For this reason, many law firms add a blog to their website. As an attorney, you could gain experience blogging by contributing to your firm’s blog.
Studying design tends to give one a great eye and a strong sense of productivity, whether you earn a product design degree or study graphic design on your own. As a blogger whose background is in design, you may actually tend to produce a more visually appealing package than many others in your blog space, from the design of your blog to collateral marketing material, including email newsletters and social media.
Also: Anything Else!
While those career fields are great backgrounds for bloggers, you shouldn’t be discouraged if your career isn’t on the list. Honestly, just start blogging!