With the advent of the digital age, many businesses are flocking towards building an online store to benefit from ecommerce sales.
Making use of the digital channel to increase sales and generate revenue has become so crucial that global spending on martech is approaching a staggering $100 billion. Currently, with 1.92 billion global digital buyers, industries and businesses must consider the significance of the digital world in driving sales.
Granted that digital marketing is an effective way to drive sales growth, it helps to know what that entails. Recently, research has shown that almost one-third of online time is spent on social media. This means that your target market is most likely to hang out on social media channels and therefore, acknowledge your marketing efforts.
As more and more people get used to the lifestyle of checking Facebook, Instagram and Twitter on a daily basis, it is only natural for businesses to establish themselves among these social media channels as well. After all, businesses that have an online social presence are said to have a higher sales figure compared to those that don’t.
It is not surprising, therefore, that all the latest blogs and articles rave about social media presence as an up and coming trend in the world of e-commerce. Ultimately, you want to reach your target market and as it happens, social media is the perfect place to engage with them.
So what are some of the steps that you can take to penetrate the world of social media in order to drive ecommerce sales? Below is a great list to help you strategize a social media marketing approach to launch your ecommerce business for success.
Paid Advertisements on Social Media
Advertisements have always been the backbone of any marketing campaign. It is the tool that allows companies to showcase their product/service and gives them the space to identify and differentiate their brand and what it stands for.
So it is no surprise that paid ads made the top of our list.
What’s great about paid ads is that it allows for demographic segmentation, whereby a business can identify their consumers and reach them based on age, gender and other factors. The advantage is twofold; it is an excellent starting point to drive traffic and ensures that companies use their resources efficiently to reach their target customers rather than waste time on promoting their brand to an audience who don’t care for it.
While Facebook is one of the most popular choices for paid ads, other mediums, such as Instagram and Twitter are becoming increasingly common.
More so, with an ever increasing social media usage, paid ads are a great way to maximize reach through content marketing in a cost-effective manner. Additionally, it allows for companies to reach mobile users on the go which allows consumers to consistently have a strong sense of brand recall.
If you have an online store and you are noticing that potential customers visit but don’t make any purchase or fill up their cart and are just a mere click away from checking out but don’t – then remarketing is for you.
This method allows your company to remarket to the audience who are already in the sales funnel via mediums such as Google Display Network and Facebook remarketing. Added to that, with Facebook Pixel, you can easily keep track of your conversions and build future ads catered to a specific audience.
Importantly, its best to keep track of your social media traffic with Google Analytics to easily discern the sales boost in your ecommerce business because of social media marketing.
Remarketing works by placing ads to targeted customers who have previously interacted with your brand or visited your website but have yet to make a purchase. It serves as a kind of reminder to the customer as they search for a specific product/service that you cater to. This helps in brand recall and is a favorite among digital marketers to promote conversions.
One of the most powerful ways to encourage conversions, reach a wide targeted audience and develop trust for your product, is to make use of influencer marketing.
Influencer marketing works in the form of online product reviews from people who have a following on different social mediums. This includes Youtube reviews, Instagram reviews, Twitter promotions and endorsements and testimonials in well-followed blogs.
In order to gain benefits from influencer marketing, it is imperative that companies find the right person. The influencer should have a solid following, and his/her followers should trust their recommendations. Added to that, the followers should constitute the target market for the company.
Influencer marketing helps establish credibility and reliability between you and your customers via the influencer who is a third party mediator that helps drive sales. This is because these influencers aid in purchase decisions for thousands of customers looking for recommendations.
One great tip for all ecommerce businesses planning to venture into influencer marketing is to ensure that they provide influencers with professional, engaging and unique Youtube end screen template. This will ensure a growth in the influencers’ subscribers and consequently, your ecommerce sales. In fact, Youtube’s importance cannot be stressed enough. With 1.9 billion logged-in users on a monthly basis coupled with its ability to reach audiences in 80 different languages, Youtube has revolutionized the reach of video-makers’ ability to influence consumer decisions.
As the multi-billion dollar influencer marketing industry grows, companies should be mindful that advertising alone does not have the potential to sway customers. Instead, honest and transparent product reviews are also required to help demonstrate the efficacy of the product and brand. And influencers are the best people for the job!
User Generated Content
Recently, User Generated Content, or UGC marketing, has taken off as one of the best ways to engage target audiences and promote a brand. In a nutshell, UGC involves any sort of content creation by customers, or users of the brand, in the form of images, videos, posts, tweets, or more, that helps advertise the brand.
What is great about UGC is that it allows for personalization of the brand according to each customer, helps curate an exclusive and unique brand image, identifies target audiences and potential future customers, promotes the brand by starting a trend or conversation, allows direct interaction with the brand through social media tagging features and helps companies to monitor social media conversations about their brand or product.
These key details can help a business get feedback, improve product features, and satisfy customers. More so, it can create buzz, drive traffic and skyrocket sales.
It also has other benefits such as ensuring trust, reliability and awareness of a companies’ brand. It fosters a community who are loyal to the brand.
UGC allows for the customer to feel empowered and valued. Such a customer-centric approach to marketing which generates organic content helps grow sales figures by allowing a positive customer perception of the business.
Just being present on social media is not enough – a constant and consistent two-way communication is integral to maintain your customer base and attract new ones.
This means that as a business, a great customer experience depends on a great customer service.
Whether its automated chats, pop up live chats on your website, Facebook messenger for your Facebook business page, Instagram or Twitter mentions, you have to stay on top of it all. Similarly, having an appealing contact form design page really makes it easy for customers to get in touch.
Answering customer queries effectively, efficiently and timely can have a huge impact on retaining customers and converting others.
Added to that, social communication can take the form of live videos on various social media channels to allow real time interaction with your customers. This can ensure that any and all questions are answered and feedback is taken. The advantage of an immediate two and fro conversation will create massive brand engagement and help customers better understand the product.
Be mindful that as you share content in the form of text, images or videos on platforms such as Instagram, it helps if you engage with customers on a one-on-one basis by replying to their comments in the comment section.
In fact, business that tend to engage with customers on social media tend to have a higher revenue per customer than those that don’t. Such form of personalized social communication is what will set you apart from your competition and help drive your ecommerce sales through the roof.
Promote Your Perks on Social Media
As an ecommerce business, it is crucial to add some key features to all your social media business pages.
Firstly, buyable pins on Pinterest and Shop Now buttons on Facebook and Instagram are the basic starter pack to make it easy for any customer to gain hassle free access to your online store. Secondly, ensure that social buttons, such as Facebook, Instagram, Twitter and others are positioned in a way that allows customers to easily share content with others. This will have a massive impact on how social media users interact with your brand.
Moreover, when starting an ecommerce business, focus on easy and quick sign ups, convenient and secure payment procedures during checkout and efficient ecommerce shipping strategies. All these measures will motivate a customer to carry out an online purchase and help grow your ecommerce business.
Having flash sales, limited time offers and giveaways for social media competitions are also a great way to generate sales leads to grow your ecommerce business. Additionally, providing a money or percentage first time discount, refer a friend button, coupon codes and discount codes can all help push sales upwards.
The above mentioned perks should me promoted on all social media platforms so that customers are conscious of their existence and flock to your online store to avail them.
So what measures are you going to take to increase your ecommerce sales using social media?