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11% Drop in CPM Ad Rates in Q3

11% Drop in CPM Ad Rates in Q3

Silicon Alley Insider have read the latest report from Rubicon Project, and draws this conclusion:

The average amount advertisers pay publishers to display their ads one thousand times — CPMs — dropped 11 percent from Q2 to Q3 across the 307 ad networks and 1,300 publishers that ad-optimizing firm The Rubicon Project calls clients.

Graph and more information in their news post.

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Is the financial crisis finally showing in the ad market? I’d say yes, but it is still not as bad as it’ll be for old media.

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