Facebook Now Controlling Almost 25% Of Online Marketing
It’s a good time to be Mark Zuckerberg, sure The Social Network made fun of him, but director David Fincher isn’t controlling 23% of all display ad impressions on the internet now is he?
Internet reporting firm ComScore provided that staggering number this week, while adding that Facebook has provided advertisers during the last quarter with more than 297 billion display ad impressions.
The 23.1% share is up from 9.2% during the same quarter one year prior and the company’s 16.2% share during the last quarter.
To put the company’s ad impression numbers into perspective, Yahoo pulled in less than half that amount with 140 billion ad impressions during the same period, while Microsoft managed just 64 billion ads.
Rounding out the top 10 were Fox, Google, AOL, Turner Network, Glam Media, eBay, and ESPN.
With stronger than expected gains in the online advertising market it’s a good time to be in online publishing.