Interflora Rebrands to Attract Younger, Digitally-Savvy Customers
Ready to “Say More” with flowers? Interflora, a renowned UK flower delivery brand, is undergoing a rebrand to resonate with the expressive and purpose-driven sensibilities of a younger audience. But the change isn’t just skin-deep – the revitalization encompasses a digital-focused, interactive customer experience presenting a personalized touch. Everything is based on the mantra ‘Say More’, encouraging customers to use the language of flowers to express their emotions more freely.
Interflora has a rich history dating back to 1920, starting in Glasgow and Essex. The company has developed a sterling reputation over the years, partnering with local florists to guarantee fresh flower deliveries, sometimes within the same day of purchase. As of today, Interflora boasts over 58,000 affiliated flower shops across 150 countries, a testament to its standing as a leading international flower delivery service.
Their commitment to excellent service and attention to detail has been a pillar of their success. With the incorporation of technology, Interflora has evolved to provide a user-friendly website and mobile app, making their wide array of floral arrangements and gifts conveniently accessible for prospective customers.
The forthcoming rebrand steered by Peckham-based creative group, Calling, promises to rejuvenate Interflora’s brand appeal. The partnership, a blend of admiration and shared dedication to innovation, aims to reach a wider customer base through boundary-pushing floral arrangement concepts and promotion strategies.
A key aspect of the rebranding includes overhauling Interflora’s visual identity such as its logo and color palette, striving for a fresh, modern appeal. In line with its website improvements, the rebrand will also focus on ethical sourcing and sustainability, attracting more customers and expanding their market share. However, the core essence of the brand remains untouched – delivering sentiment and joy with every bouquet.
An integral part of the rebrand is the “Say More” advertising campaign, featuring a 60-second TV commercial representing life’s myriad of moments unified through handcrafted flowers. This notably depicts the wide variety of emotions that Interflora’s meticulously-crafted floral arrangements can touch, demonstrating their dedication to personalized service and appreciation of life’s highs and lows.
In conclusion, the major rebranding initiative hopes to attract a younger, design-conscious demographic while retaining Interflora’s mastery in flower delivery service. Through this strategic move, Interflora aims to secure and strengthen their industry leadership, while promising a refreshing, modern splash in the near future, all set to ‘Say More’.
