Lexus exhibits sustainable luxury at Milan Design Week
Renowned as a globally recognized design affair, the Milan Design Week initially focused on furniture design but has grown to encompass various design spheres, such as fashion and textiles. This pivotal event held annually in Milan draws international design enthusiasts and presents a platform for innovative designers and brands to unveil their creations.
This year, the spotlight was on Lexus for their unique approach in exhibiting their vision at the event. Rather than showcasing static vehicle displays, Lexus has been creating art installations that symbolize its future vision for the automobile industry. Through these installations, attendees can appreciate Lexus’ commitment to innovation and sustainability, making it evident how Lexus is blurring the lines between automobiles and art, and heralding a future of inspiring automotive design.
The Lexus exhibit themed ‘Time’ primarily focused on portraying the impending marriage of luxury and carbon neutrality in automobiles through three segments, meticulously curated and constructed. These segments facilitated understanding of Lexus’ pursuit of perfection, design philosophy, and technological advancement.
A distinctive outdoor display by Dutch solar designer Marjan van Aubel named ‘8 Minutes and 20 Seconds,’ drew attention to Lexus’s commitment to sustainability and zero carbon emissions.
Lexus showcases sustainability at Milan Design Week
This display emphasized Lexus’s dedication to achieving carbon neutrality and efficient energy use, hinting at a greener future.
This installation featured a prototype of the LF-ZC, a potential Lexus vehicle powered by energy derived from organic photovoltaic cells. As attendees interact with the model, they’re enlightened with a personalized sunrise simulation, creating a truly immersive experience.
The Milan Design Week provided an insightful exploration into the future of luxurious, carbon-neutral vehicles. Lexus Exhibition highlighted the importance of design and technology in shaping the automobile industry’s future. Exhibits like the ‘LF-Z Electrified,’ a concept car embodying Lexus’s vision for a sustainable future, introduced an ingenious blend of traditional craftsmanship and innovative design principles.
A specially designed interactive zone allowed attendees to explore Lexus’s hybrid technology, helping them understand the brand’s commitment to environment preservation and the benefits of electric vehicles.
The Lexus Exhibition served as a testament to how design and technology can go beyond aesthetics and contribute towards addressing massive issues like carbon emissions. Its participation in the Milan Design Week clearly demonstrates how it is ushering in a new era of automotive luxury and sustainability.
