Pinterest advertisers no longer have the free range to say what they would like without providing warnings to customers. The Council of Better Business Bureau’s National Advertising Division asked Nutrisystem on Tuesday to begin attaching disclosures about their weight loss testimonials to their ads.
A Pinterest board asked customers who were successful with the program to post testimonials about their “reasonable” weight loss from the program which prescribes a diet of prepackaged meals.
Pins on the board including a customers name, their “after” pictures and the number of pounds they lost while using the Nutrisystem program.
While Nutrisystem does not pay to use Pinterest NAD ruled that the curation of the sites marketing tools warrants proper disclosures on Pins.
Nutrisystem was quick to add the following disclaimer:
“Results not typical. On Nutrisystem®, you can expect to lose at least 1-2 lbs per week. Individuals are remunerated. Weight lost on prior Nutrisystem® program.”
NAD said Nutrisystem was more than happy to comply with the new requirement:
Upon receipt of NAD’s inquiry, the company asserted that necessary disclosures were inadvertently omitted from Pinterest. The advertiser stated that the testimonials at issue had appeared on Pinterest for less than two months, and said the disclosures were added immediately upon receipt of NAD’s letter.
Do you think company’s should be forced to include disclosure statements on their Pinterest pages?