Social media platforms ramp up user engagement features
Threads has rolled out its much-anticipated Direct Messaging (DM) functionality, providing a platform for users to engage in real-time interactions and build connections. Exhibiting a significant evolution, the feature enhances user experience and broadens communication capabilities.
Reimagining its blue checkmark symbol, Twitter now denotes premium X subscription instead of simple account verification. A significant departure from its previous political connotation, the symbol, even on high-profile accounts without their consent, signifies the user’s premium subscription. Acceptance of this alteration is gradually increasing.
LinkedIn is revamping its collaborative features by incorporating AI in suggesting shared articles to users as they draft their own. Additionally, to safeguard against potential employment scams, LinkedIn is introducing a verification badge for recruiters. These new features aim to enhance user participation and content sharing on the platform.
Building on the interconnectedness of Instagram and Threads, Threads introduced a feature combining the two platforms’ inboxes.
Expanding engagement features across social platforms
The move aims to streamline messaging, improve in-app experience and eliminate redundancy. It illustrates how both platforms are converging to offer superior usability and functionality.
Meta, the tech behemoth, has announced prominent updates to its Messenger application. The new features include capabilities like sharing high-definition photos, building shared photo albums, and supporting file transfers of up to 100 MB. In addition, Meta is planning to introduce measures to tackle sextortion on its platform.
TikTok has launched ‘Collections’, an innovative feature allowing creators to display their products. Future enhancements include mass product tagging, an integrated Affiliate Hub, and strategies to bolster ad placement trust. This feature provides advertisers the option to restrict their ad display alongside specific types of content.
