There’s no reason to care about the disposal of the Blog Herald, a small site which covers the blog publishing industry, to the extent that one can call it an industry. Except that the news site’s original purchase, for $75,000, a year ago, gave some modest hope to an army of unpaid writers and breathless blog evangelists. The abandonment of the site, for a rumored price a quarter that originally paid, should be a corrective.
First, we did not pay $75,000 when we purchased the site from Duncan in February.
Second, we did not sell the site for 1/4th of what we originally paid to begin with. Hell, if that was going to be the offered price I would have kept the site to begin with.
Nick Denton writes in the comments over at ValleyWag the following:
Blog Herald’s Matt Craven has denied both the purchase and sale price for the property. But no numbers, an no denial that they lost money on the deal.
I wasn’t aware that I had to disclaim everything.
We did not lose money on the deal in any way, shape, or form.
Matt Craven is the former editor & publisher of The Blog Herald. Currently, Matt is the co-founder of Bryghtpath LLC, a consulting practice located in Woodbury, Minnesota. Matt's presently looking for new blogging gigs. Ping him at matt (at) bryghtpath dot com. You can follow him on Twitter.