2019 is kicking into high gear and it’s time to consider what is likely to change in the digital marketing ecosystem this year and how the change will affect you.
With the rate at which the digital marketing domain is getting revamped with social media, PPC, and content marketing as the major players, it can be hard and confusing to keep up with all of the changes.
So, if you are eager to know what is in store for you with SEO in 2019, we compiled a list of 13 trends you should be aware of.
AI – The Buzzword Taking The SEO Scene By Storm
First on the list of exciting SEO trends that will get more attention in 2019 is linked to the evolutionary concept called Artificial Intelligence (AI).
AI is a promising technology that is proposed to totally change the way internet users conduct online research using keywords. AI will influence the advancement of SEO by providing a number of personalized experiences for each user combined with automation. Automation is expected to come in as a useful tool in saving time in digital marketing, as well as introducing the concept of Machine Learning.
Using Machine Learning, digital marketers can now automate a number of daily SEO tasks like reporting and data analysis. Thus, Machine Learning will be able to greatly improve the abilities of SEO so that it can deliver more efficient and quicker responses to online searches.
In recent times, AI enjoyed its powerful presence solely in the business world, nowadays, SEO experts are beginning to step up their game to be in sync with the new format of conducting searches and browsing the internet.
Voice Search Will Gain Further Patronage
Online searchers are gradually drifting away from typing keywords in the address bars of search engines and into voice search, and 2019 is expected lock in this trend as voice search gets more popular.
Voice search is steadily becoming the order of the day though this poses a major challenge to SEO experts. It is quite common for voice queries to be totally different from the search queries that would have been keyed into the search bars of browsers. For this reason, SEO specialists are encouraged to come up with results based on the long-tail keyword queries recited by internet surfers as a part of the voice search string.
Recent studies propose that by 2020, voice search will account for almost 50% of the total number of searches. In line with this data point, it will certainly surprise you when you to know that almost 40% of adults are already using voice search instead of the usual keyed-in searches. This trend sets a new challenge that SEO’s can solve only by rethinking and speaking the language of their online audience and then coming up with matching voice search strings.
Visual Search Offers An Exciting Way To Find Information Quickly
You’ve heard of voice search, you are probably not surprised to hear of something like visual search. Visual search is the modern technology that conducts online searches through images and data collected from a camera.
As more people catch up to this concept, it won’t be long before users can click a picture of an object on their phones and upload it the image to their browsers to conduct an online search. The users could be looking for item that is featured in the image and proceed to order it online once found. More than ever, this is very likely to happen in 2019.
Search Intent and Code Optimization will strongly impact performance
The days of the keyword being the most important element for websites are swiftly becoming the past. The future of SEO is showing results based on the intention of the online audience. In 2019, the internet will attach more importance to the intentions of the user compared to the keyed-in text in the search bar.
It has now become very imperative for SEO specialists to begin to conduct broad research to be able to show important information to users. They need to become more proactive so as to be able to display information that the searchers themselves would not have asked for. A move like this can improve customer engagement while also boosting search engine rankings.
Since technology is already doing its best to simplify the way a search query is being interpreted, SEO experts have to remain updated so as to be in sync with its development. They have to be more innovative so as to come up with web content that will not only serve the users’ specific needs but also offer users some unsolicited product/service advice alongside the content. This way, SEO’s future will revolve around optimizing the code with specific terms like ‘When’, ‘Why’, ‘Where’, and ‘How’ so that sites can provide matching results for what the audience is actually searching for.
HTTPs will remain important
Ever since Google started labelling non-HTTPS sites as ‘Not Secure’ from July 2018, the concern for web security has gained a lot of attention.
In 2019, the need for an SSL certificate (HTTPS) will certainly remain just as important for every website in order to enjoy more credibility, high-level security as well as better rankings on Google search engine. From now into the future, Google will ceaselessly show ‘Not Secure’ warnings for non-HTTPs sites, so more people are adopting SSL certificates to gain the trust of their customers as well as to improve their site rankings.
Websites that want to boost their search engine rankings have to rely on at least one basic SSL certificate like Comodo SSL as an effective and inexpensive means to secure the crucial data of their online customers.
UX will call the shots
User Experience, commonly referred to as UX, is also becoming a more crucial element of SEO. With numerous changes taking place within the purview of Google rankings, Google will start attaching more importance and hence, higher rankings to links that deliver user-centric and personalized search results for the searchers. This implies that eCommerce stores now have to concentrate on delivering a higher level of user experience if they want to keep their search engine ranking position.
It is only through providing a superior user experience that sites will enjoy continued patronage from visitors. For this reason, websites that have a better user engagement factor will be more preferred and the rest will likely be abandoned by visitors within seconds of viewing the home page.
AR and VR becoming commonplace
Google’s organic search algorithms will see a significant change motivated by Augmented Reality (AR) and Virtual Reality (VR). These two modern technologies are all set to change the manner in which links are built, how leads are generated and how users get to engage with compelling content. As AR and VR technologies are becoming more adopted, content creators must begin to tap into their potential.
With AR and VR in the race, it will not take long for Google to slightly modify its algorithm. It won’t be long before Google comes up with an exclusive VR/AR search engine section just like the Google images section that is currently being displayed.
About the Author
Jamie FitzHenry is the founder of Grizzly, a Bristol based digital agency focussing on helping businesses enhance their online presence.