During the new year’s resolution fervor, I heard a lot of people talk about “taking my blog to the next level” and “putting more energy into my blog” which basically boils down to either fixing up the look and feel of the blog’s design and interaction, or making a lot of noise to get the attention you think your blog deserves.
Let’s look at the latter: banging the pots and pans together on your blog.
In order to get attention to your blog, you have to publish something worth attracting attention. It must inspire, motivate, educate, entertain, and give us something interesting to talk about. The latter is the key. You can write the most brilliant exposé but if it doesn’t compel readers to talk about it, to tell friends and strangers, to make bloggers link, then it isn’t an attention-getting post. An attention-getting post is a viral post, one that begs to be spread around.