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How to Provide Great Blog Content Without Being Too Salesy

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how to write great blog content that isn't overly promotional

Many marketers start blogs for their company as a way to promote their products or services through another medium. However, as the recent Google updates and overall best practices for search engine optimization and content marketing go, it is best to focus on providing blog posts that are useful and cover industry news instead of trying to sell more products.

Throughout the years, internet users have become smarter and better about finding the information they need and are interested in. Because of this, they are not willing to waste their time looking at overly promotional copy that isn’t teaching them something new or catering to their interests.  Because of this, it is time for bloggers to step up their game and start providing great content. Once a website begins to get recognized as a leader in their industry for providing great information through their blog posts, they will start getting more leads and traffic.

[Read more…]

How to Write a Blog Post in 5 Steps and 15 Minutes

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Can you really write a quality blog post in 15 minutes?  Yes, but that should just be your time actually writing the post, and not the time doing the research and preparing to write.  I don’t want to mislead anyone here. If you are writing about a topic that you don’t know much about it could takes a couple hours just doing research.   But a quick 15 minute article should be written about what you know, what you enjoy, what you are passionate about.

The part of writing an article that can take the longest is doing research.  This is why I recommend making it a habit of doing research on a regular basis.  This way, when it is time to start writing you already have a head full of information.  But you can’t be expected to remember everything you read, so always do research with an eager mind and a ready pen.  Write down any stats, thoughts, and figures that you think might be useful. [Read more…]

Nothing to Blog About: Backlogitis

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Nothing to blog about article series logoWe all have it. The email inbox reaches 1,000 unread messages like some virtual red flashing light indicator of procrastination. You’ve got 600 tweets to read and 45 DMs to respond to. Your WordPress blog is still version 2.5 and your WordPress Theme only works with WordPress 2.1. The To Do pile on your desk resembles the Leaning Tower of Pisa. You’ve got Netflix movies stacked upon Blockbuster videos past due to return. And your blog is begging for a blog post.

The symptoms are all there.

You have backlogitis. [Read more…]

Nothing to Blog About: Not Every Blog Post Should See the Light of Publish

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Nothing to blog about article series logoAs mentioned in the last article in Nothing to Blog About, not every idea is worth publishing. Not every blog post is publishable. Not every blog post should see the light of the public eye. And sometimes that type of blog post is stopping us from producing blog content.

I can’t tell you the many hours I’ve spent struggling over a blog post, determined it had value and needed to be published. I’d beat at it, thrash it, rip and tear it apart, only to decide it wasn’t ready, nor was I, to have this ever be published.

Has this happened to you? A blog post you want to publish sits in your drafts or stares at you from your blog screen screaming, “NO! NOT YET!”

Are you listening? [Read more…]

Nothing to Blog About: Hit the Ideas File

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Nothing to blog about article series logoIf people judged me by the number of ideas I generated in single day on the subject of WordPress and blogging, I’d be the Einstein of the blogosphere. If they took a peek into the all the various files, folders, virtual and physical, I have to store all of those ideas, they’d pack me up and send me to the mental institution.

I come up with ideas for things to blog about constantly, rarely running out of ideas. The problem is that few of these see the light of day, or I get so caught up in the ideas, I can’t get past the idea to the Publish button.

As part of this series called Nothing to Blog About, we’re talking about how to stir up your mental pot when the bloggy brain bogs down and content cannot be found. From among the various options suggested already, I’d like to resurrect the traditional idea file. [Read more…]