There are several reasons to blog, but notoriety is usually one of them. Regular blogging can increase your online presence and make you better known within your industry. However, your content isn’t the only thing that will make you better known. A well-written blogger bio (that usually appears on the sidebar or at the end of your post) can be your ticket to further engaging with your readers. If they find out that they both like your writing and you have a clever bio, they are more likely to connect with you through Twitter, Google+ or your website.
Many marketers start blogs for their company as a way to promote their products or services through another medium. However, as the recent Google updates and overall best practices for search engine optimization and content marketing go, it is best to focus on providing blog posts that are useful and cover industry news instead of trying to sell more products.
Throughout the years, internet users have become smarter and better about finding the information they need and are interested in. Because of this, they are not willing to waste their time looking at overly promotional copy that isn’t teaching them something new or catering to their interests. Because of this, it is time for bloggers to step up their game and start providing great content. Once a website begins to get recognized as a leader in their industry for providing great information through their blog posts, they will start getting more leads and traffic.