The sign in master luthier Jeff Elliott’s workroom reads “We are slow and we’re expensive.”
A favorite saying of a friend in marketing is “You can get it fast, good, or cheap. Not all three.” You can get it fast and cheap but not good. You can get it good but it won’t be cheap nor fast. If you want good, it takes time to do it well.
The same applies to your blog and its content. It’s easy to deliver fast content, but is it good? Maybe, maybe not, but it is certainly cheap. If you want good, it takes time.
Developing quality content on your blog takes planning. It takes purpose. It takes a commitment. But most of all, it takes intent.
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