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Getting A Grip On Corporate Blogging

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Corporate blogging can be tricky sometimes. One on end you have a brand’s image, red tape and potentially legal department to consider; on the other you have an audience to connect to. How do you balance them out?

Understanding what the company or brand is, being consistent and scheduling your content will make your job a lot easier and the client happy.

Eat, Live, Breath The Company

Bloggers and copywriters are generally creative folk but there comes a point when acting on your own will become a problem. You have to consider the company you’re writing for and even take in to consideration how much of an impact your connection makes. By doing so you walk a very fine line between creatively charged blogger and soulless marketing drone. Your happiness and to an extent your creativeness depends on you working for a company or brand you love. If it’s nothing short of passion, you’ll be miserable because your work requires to eat, live and breath the brand.

You will be writing on everything great about the company or brand and that means no fudging up facts. Even thinking you can get away with a little white lie now and then is a clear indicator you’re losing faith in something you should be wholeheartedly standing by. Even worse, someone is going to find a hole and not only point it out but Tweet it.

[Read more…]

LG continues to be blogger-friendly with new launch in Malaysia

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Consumer electronics giant LG has launched its “Life’s Good” blog in Malaysia as part of its ongoing commitment to new media and online interaction with consumers.

Designed as a platform for users to provide feedback on products as well as to publicise events and run various promotions, LG is being touted as the first electronics manufacturer to launch a blog in the country.

I know LG in the UK has been keen to engage with bloggers, to the extent that it has run several “exclusive” product events to which tech bloggers were invited ahead of journalists from traditional media outlets. [Read more…]

Apple restricts press from live blogging shareholders meeting

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In an age of blogging and tweeting, it’s hard to keep a secret.

Though Apple made it quite clear that its latest shareholders meeting was not to be live-blogged, it didn’t stop a couple of shareholders pushing out updates.

According to CNBC, Apple refused to allow journalists to carry in communications devices, thus making live reaction impossible. However, it did manage to run a live-blog of sorts based on the pings of “Cheddarmuff” and “idannyb”. [Read more…]

Is Twitter considering charging business users?

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Twitter’s ongoing search for ways to monetise the service and generate an income may include charging corporate users for the privilege of sending out their tweets.

That’s according to co-founder Biz Stone, speaking recently to Marketing magazine. “We are noticing more companies using Twitter and individuals following them. We can identify ways to make this experience even more valuable and charge for commercial accounts,” he said.

A small sample of companies au fait with Twitter gave mixed feedback to the proposal. While LoveFilm said that it would depend on “price, demand and what else is around”, MD of We Are Social, Robin Grant, said that Twitter could charge for display ads or to access customer information for marketing purposes, while the VP of Dell, Bob Pearson, suggested that the company would look elsewhere if things became “complicated and costly”. [Read more…]

Exploring Social Media Series

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One of the Anderson Historical Family Farms in Wisconsin - copyright Lorelle VanFossenHanging on the wall in a family friend’s home is a quilt bearing the name of our grandmothers. Surrounding their names are the names of men and women from their community. Funds were needed for a community project so a quilt raffle was developed. Each participant embroidered their names onto flour sacks in this once agricultural community now lost to the time and the metropolitan expansion of Marysville, Washington, USA. All the flour sack squares were sewn together to create a simple and colorful bed quilt, padded with a left over blanket and backed by a bed sheet.

The quilt was displayed in the community center of the now lost village while community members spent what little money they had on raffle tickets, knowing it was going for a worthy cause. Her grandmother won the raffle and the quilt comforted the beds and the spirits of their family’s sick and cold children for decades, finally finding its way to her wall in honor of the past and community spirit that once thrived in a place covered with housing subdivisions where no one knows their neighbors.

For the village of Sunnyside and others around the world, community quilts were their social media tools and resources. Neighbors would get together in between long days of planting, harvesting, and familial responsibilities to chat and share stories and news over pieces of fabric.

Local bars served the same purpose, along with food and drink, to create a family away from family where people could be “themselves” and share their thoughts with others, often encouraged by the spirits. [Read more…]