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Groupon Plans Credit Card Processing Service For Merchants

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Groupon and Merchants

Social shopping website Groupon has announced plans to offer a merchants app. The product which mimics itself after payment processor Square allows customers to install a plug-in device on their iPhone in order to create a point of sale terminal.

The shopping application also serves as a Groupon scanner, allowing customers to redeem their Groupon purchased deals.

To secure customers Groupon is promising a quick turn around in which all purchases are processing overnight, providing customers with near immediate access to their funds.

Each transaction will range in price from?1.8 percent to 3.25 percent of each transaction alongside a15-cent fee. Much like traditional credit card processors the cost of each transaction will very with swiped transactions costing less than keyed transactions. Business and rewards cards will also come with extra fees.? [Read more…]

Groupon Acquires Location Based Services Provider Ditto.me

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Ditto GrouponSocial coupon service Groupon has acquired Ditto which specialized in connecting users with other local customers interested in the same type of food and entertainment options.

At this time it appears that Groupon purchased the company as part of a “talent acquisition” and will shut down the company’s iPhone app.

The possibility of integrating Ditto type services with Groupon is exciting, for example Ditto created a system in which friends could follow one another to determine what they are doing, friends could then decide to join in on a movie or lunch. The company also integrated its service with Facebook, Twitter and Foursquare so plans could easily be shared across various networks.

It’s not clear how much Groupon paid for Ditto.Me which currently has a 4.5 out of 5 stars rating with just 58 reviews and 1000 Facebook likes.  [Read more…]

Groupon VIP Gives Better Options To Buyers For $30 Per Year

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Groupon Social Buying WebsiteGroupon is currently testing a new “Groupon VIP” program that gives users first dibs on deals and reservations while offering special pricing on select old-out and expired deals for just $30 per year.

The idea comes about from sites such as Ideeli which offers first dibs on designer clothes that would normally fly off the shelve in a retail setting. Flash sales have become a big deal on the internet and this new move by Groupon takes direct advantage of flash sales on a potentially large scale.

The service will also provide in-store credit for unused Groupon’s in some cases which we assume will need prior approval from the seller. It’s estimated that 20 percent of Groupons go unused at this time.

The program should also let Groupon compete with the likes of Living Social and Google Offers which allow merchants to keep a greater percentage of the profits while giving customers the chance to comparison shop before making a purchase.  [Read more…]

Groupon Acquisition Targets Campfire Labs, Could Lead To Small Business Division

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Groupon Logo - GGroupon on Wednesday announced the acquisition of Campfire Labs, a company that has yet to launch but showed promise thanks to a line of social shopping enhancement services. It’s believed Groupon will use the company to better their merchant, customer and customers friends communication while possibly helping the social buying company expand into small business participation.

The social buying company has been on a purchasing tear, they recently purchased OpenCal and used that technology to create the Groupon Scheduler product. Using the Groupon scheduler buyers can purchased a Groupon then go right in and schedule an appointment if one is needed for the purchase.

By offering better service and the ability to schedule locally Groupon could find themselves in a position to offer better, more accurate and real-time service to local merchants and merchants in smaller markets which have been ignored because of size and customer service related inefficiencies.  [Read more…]

Groupon Launches Rewards Program, Gives Businesses More Control

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Groupon Rewards ProgramGroupon on Wednesday rolled out Groupon Rewards, a new program that allows businesses to provide extra incentives to Groupon users who spend a certain amount of money with their company.

Integrated with Point of Sale systems the program allows businesses to offer special incentives as users pass varying thresholds, those incentives then become available as special Groupon offers.

In a blog post Groupon says of the system:

“Consumers earn rewards at participating merchants simply by paying with the credit or debit card they have on file at Groupon.com,” while adding, “After spending an amount set by the merchant, the consumer unlocks the ability to purchase a special Groupon for that business.” [Read more…]