Blogging can propel you closer to your goals if done right. It establishes authority and leads potential clients to your website. It should come as no surprise that 53% of marketers consider it their top marketing priority according to Hubspot.
But blogging is more competitive than ever. Over 80 million blog posts are published every month according to data from WordPress. This number is only expected to grow higher as more people get Internet access.
Researching the right search terms to use is the most important part of any digital marketing campaign. Although it can seem complicated at first, there are many useful tools to help you discover the right words or phrases to target.
Using these tools is not as simple as finding the most searched words for a market and filling your content with them. This strategy is likely to have you competing for relevancy with bigger brands and is generally devalued by search engine algorithms.
When trying to increase your websites ranking, it’s much better to be patient and do proper research instead of trying to get a high volume with little effort. [Read more…]
Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy.
After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.
However, keyword research and the SEO industry as a whole may seem technical and altogether intimidating.
Although I would have agreed with you not too long ago, I assure you that there are some very simple ways to engage in research and optimize your content for organic success.
I’m not an expert in the SEO community, but I’ve managed to stumble across quite a few helpful tips, tools, and strategies that any beginner can focus on.
Today, I’ll be discussing an easy way to build out keyword lists, which will guide our content strategy and ultimately help us to rank in the search results.
Did you know using the Google Keyword Planner can be easy as ABC? Click To Tweet [Read more…]
Digital searching will drive holiday shopping this year, judging by the National Retail Federation’s latest Holiday Consumer Spending Survey. Consumers plan to do 46 percent of their shopping online, an increase from 44 percent last year, and 21.4 percent of those purchases will be made from a smartphone. Some of the hottest gift items include Star Wars remote-controlled Millennium Falcon Quads, Oster Flip Belgian Waffle Makers, Google’s Nest Cam, the nabi Jr. learning tablet and the Garmin Forerunner 220 smartwatch, according to retailer reports compiled by Flipboard.
What does this mean for bloggers? Keyword content associated with such hot items can result in increased organic traffic and user engagement. You can use seasonal keywords to promote your blog year-round by deploying a few strategic keyword research strategies. [Read more…]
Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.
Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. [Read more…]
Before any blogger or online marketer embarks on any venture that requires building content for a website, he / she will need to complete intensive market research and validation of interests, goals and passions. Going through the ropes of identifying needs in the marketplace, see what’s lacking, match the findings with passions and voila! You’ve got yourself an online business idea.
However, there’s a critical technical step which needs to be taken that I don’t believe should be outsourced to any practitioner without first understanding its importance and relevance. That is keyword research. Keyword research is essentially using tools to gather data relating to what users are searching for in search engines, the volume of searches and to discover how tough the competition really is. [Read more…]
The Best SEO Tools For Keyword Research (via inBlurbs Inbound Internet Marketing blog)
One of the most important factors, determining the success of your website, is the so-called SEO (or Search Engine Optimization). When developing your business website, one of the first things that you need to consider is its SEO. In the field of Internet…
Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.
Every great blogger should have basic SEO know-how. Without basic keyword strategy to drive traffic to your blog, a great blogger can go un-noticed. Some of the best blog posts I have ever read came from deep within the web. Most likely, rarely read before; with little to no internal and external links and a PageRank of 0. Being a good blogger simply isn’t enough. Whether you are a women’s fitness blogger or an actual SEO blogger; without basic SEO knowledge, you are like Jimi Hendrix deciding to play on the street instead of on stage. Your content will not reach an audience, and you probably will never make money doing it.
Keyword Research
This is why keyword research is so important. Google’s Keyword Tool and Keyword Spy are great ways to figure out what search terms correlate with your blog. Incorporating these keywords as links within your copy as well as your header will provide on page SEO value, reader value and (I’ll explain later) link building power.
Establishing a keyword set, doesn’t have to be a set list anymore. Targeting contextual terms should be consistent in the copy of your blog. The thought being, when somebody loves your blog post enough to share it on their site, they will include the contextual links. [Read more…]
One of the things SEO specialists often talk about is the power of long tail keywords. Long tail keywords are the search terms with 3 or more words that don’t have high search volume. The shorter keywords have higher search volume but in aggregate, the long tail keywords provide the bulk of a site’s search traffic.
For example, you can have a Europe travel site that ranks well for europe travel but the majority of your traffic will come from terms like:
