Ian had a great question in a comment on my previous post. He asked:
How do you judge the balance between lots of people will be looking for that [popular keyword] against there are lots of results for that [popular keyword]?
Using your example, for “nba all star game 2009″ you’d be one of 500,000 results so how do you decide if that’s a worthwhile keyword to use?
There are couple things to consider when picking keywords to target. [Read more…]