Chatbots and the Changing Art of Blogging

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You’ve followed blogging bibles to the T, from keyword research to creating search optimised content to leveraging existing content on your social channels. You were expecting incoming traffic – you got it! What you weren’t expecting is that high bounce rate and that low average session duration.

Today, it’s no secret that a high-value content driven blog is an indispensable way of voicing your ideas and opinions, establishing authority, attracting a following from social avenues and showing up on search results .

However, getting your voice heard by thousands and then maintaining a blog that gets enough traction is not that easy anymore, is it? [Read more…]

Should You Add Live Chat to Your Blog?

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If you’ve been blogging for a while, you know that awesome content can lead to better SEO rankings, a bigger audience and money in your pockets.

But, at the same time, producing all of that great content takes a lot of effort, so you want to get every bit of value out of your posts.

Fortunately, there’s a simple way to do just that: Live Chat. [Read more…]

WTF Blog Design Elements: Most Recent Comments and Shout Boxes

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In this ongoing series on WTF Blog Design Clutter, we’ve talked about blog clutter with too many “friend” pictures and badges and calendar archives, two of the many elements many use to clog up their blog’s sidebar. “Clutter” is a matter of perspective. If these added design elements really work for your blog, serve your blog’s purpose, and enhance the reader’s experience, leave them. In fact, put them at the top where they are the first thing people will see next to your post title and content beginnings. Promote them. If they are that important, let them stand out.

If they are not important, then they do become clutter.

One of the most popular blog clutters are the Most Recent Comments and Shout Boxes that many feel are important elements to a blog’s design.

The web is now social. People are experimenting with all types of methods to bring the social to their blogs and emphasize how social their blogs are – or at least appear to be. Among the most popular and easy to do are most recent comment widgets and chatting shout boxes. [Read more…]