Why Bloggers Need to Understand Google Rankbrain

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Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher in search engine results. While there is no set and clear way to figure out how Google ranks sites, we do have some some information that gives us a general picture. There are three likely sources that Google uses in ranking: back links, content and Rankbrain. While figuring out back links and content is easy, Rankbrain has left many people scratching their head.
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Established media players want greater differentiation in Google search results

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Media companies with vast budgets who produce “professional content” should get some preferential treatment from Google, according to a weekend report in Advertising Age.

I’ve avoided using sensationalist headlines because I think there’s value in looking at the underlying principles here.

It would be very easy for me, as a blogger, to have a knee-jerk reaction against those calling for Google to favour certain brands, particularly as one content executive described bloggers as “parasites off the true produces of content”. [Read more…]

Your Alexa Ranking Just Changed

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If you’re a tech blogger, there’s a good chance your ranking has gone up. By the way, in the Alexa world, that is NOT a good thing.

The traffic data Website is no longer relying solely on their toolbar to rank sites. Instead, they will be aggregating data from “multiple sources.” Pretty cryptic, eh?

The reality is, whether you but stock in these numbers or not, they do affect the way your blog/Website does business. Since Alexa has been on the scene for over 10 years, many people take what they say seriously.

You will also notice that historic data is now only available from the previous nine months. This window will be expanded over the next few months as the site recalculates. They also promise new features will be rolled out in the near future.

I noticed about a 30k drop (that’s good!) on my blog.

How has the recalculation affected your corner of the Web?