Ranking well in Google search results is very important to having a successful site. It does not matter how good your content is, if no one is able to easily find it. It is possible to create your content a certain way that it will rank higher in search engine results. While there is no set and clear way to figure out how Google ranks sites, we do have some some information that gives us a general picture. There are three likely sources that Google uses in ranking: back links, content and Rankbrain. While figuring out back links and content is easy, Rankbrain has left many people scratching their head.