How to Optimize eCommerce Product Images for Search and Social Media

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Copy is a vital component of eCommerce product pages, but people look at images more often and for longer. The shopper’s eye is drawn to images above all else. Few shoppers read every word of a product description and many don’t get beyond the title, but almost everyone looks at product images; they are the shop window of an online store.

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7 Best SEO Trends Gaining Popularity In 2019

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2019 is kicking into high gear and it’s time to consider what is likely to change in the digital marketing ecosystem this year and how the change will affect you.

With the rate at which the digital marketing domain is getting revamped with social media, PPC, and content marketing as the major players, it can be hard and confusing to keep up with all of the changes.

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7 SEO Trends in 2019 No One is Talking About

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Each year, there is a new wave of SEO trends that digital marketing geeks won’t stop talking about until the next year. 2019 is no different.

However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.

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8 Reasons Blogging And SEO Should Be Taught In Schools Now

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When it comes to education, a lot of schools and curricula often struggle and find it hard to incorporate new and modern things in their system. While there might be some exceptional universities or schools that are quick to update their educational systems to the current digital standards, often these are private schools or Ivy Leagues. Of course, this depends on where you live, but more often than not, most school curricula lack blogging and SEO in their plans.
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Keywords Are for Users, Not SEO Abusers

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What is the single most important factor for SEO?

Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?

Depending on who you ask, the answer to all of these questions is yes. [Read more…]

How to Improve Dwell Time and Click Through Rates with 5 Easy SEO Hacks

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SEO is an absolute minefield when it comes to confusing terminology and, dare we say it, jargon.

For many beginners, this can act as a bit of a wall. What on earth are these marketers talking about, and where’s the nearest exit?

However, when it comes to SEO, you can’t afford to get bogged down with your marketing strategy. Time and time again, case studies have shown the tangible positive effects that good SEO can have on your blog or online enterprise.

So, where’s the best place to start? [Read more…]

Modern SEO Techniques You Should Be Implementing

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As SEO techniques have matured to keep up with changes in SERPs, so have the various tools, methods, and algorithms used by the companies who create them in the first place.  To combat the early days of keyword-stuffed pages, companies like Google broadly updated their algorithms to provide more accurate and usable search engine results.  

Consequently, people in the SEO sector have also had to up their game to remain relevant. [Read more…]