Each year, there is a new wave of SEO trends that digital marketing geeks won’t stop talking about until the next year. 2019 is no different.
However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.
[Read more…]When it comes to education, a lot of schools and curricula often struggle and find it hard to incorporate new and modern things in their system. While there might be some exceptional universities or schools that are quick to update their educational systems to the current digital standards, often these are private schools or Ivy Leagues. Of course, this depends on where you live, but more often than not, most school curricula lack blogging and SEO in their plans.
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What is the single most important factor for SEO?
Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?
Depending on who you ask, the answer to all of these questions is yes. [Read more…]
SEO is an absolute minefield when it comes to confusing terminology and, dare we say it, jargon.
For many beginners, this can act as a bit of a wall. What on earth are these marketers talking about, and where’s the nearest exit?
However, when it comes to SEO, you can’t afford to get bogged down with your marketing strategy. Time and time again, case studies have shown the tangible positive effects that good SEO can have on your blog or online enterprise.
So, where’s the best place to start? [Read more…]
As SEO techniques have matured to keep up with changes in SERPs, so have the various tools, methods, and algorithms used by the companies who create them in the first place. To combat the early days of keyword-stuffed pages, companies like Google broadly updated their algorithms to provide more accurate and usable search engine results.
Consequently, people in the SEO sector have also had to up their game to remain relevant. [Read more…]
The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels” were introduced.
Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.
How Will Google’s Longer Snippets Impact SEO? Click To Tweet
A brand new study from search tool company SEMrush has conducted a study to determine what factors influence a website’s position or ranking in Google. For many years there have been debates and assumptions about Google’s ranking factors. However, business owners can’t rely on assumptions and speculation to determine the search ranking success of their websites. To help businesses better understand what factors are behind Google’s complicated and mysterious algorithm, SEMrush’s aim is to help SEO specialists have the tools and the information necessary to optimize and streamline their efforts. Here are the highlights from their study. The full study can be found here. [Read more…]
So, you finally set up the blog you’ve been talking about at every family gathering for the last 5 years. Maybe you consider yourself a WordPress-wizard, a dabbler in the dark arts of internet blogging. Even if you are just a newbie, the sense of accomplishment in running your own website can be a huge boost. However, in the age of Twitter and Facebook, you have to find a way to stand out from the crowd of blogs and e-businesses clogging up the internet. Knowing the ins and outs of your WordPress platform can give you an edge in making your site more appealing to visitors. It’s worth asking yourself if you really are getting the most out of WordPress. [Read more…]
In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.
The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]
Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy.
After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.
However, keyword research and the SEO industry as a whole may seem technical and altogether intimidating.
Although I would have agreed with you not too long ago, I assure you that there are some very simple ways to engage in research and optimize your content for organic success.
I’m not an expert in the SEO community, but I’ve managed to stumble across quite a few helpful tips, tools, and strategies that any beginner can focus on.
Today, I’ll be discussing an easy way to build out keyword lists, which will guide our content strategy and ultimately help us to rank in the search results.
Did you know using the Google Keyword Planner can be easy as ABC? Click To Tweet [Read more…]
