Important SEO Tips for E-commerce That You Cannot Disregard

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Nowadays, the online market has vastly grown. That means that there are more businesses competing in the online market than ever before. It has made the market not only highly competitive but also oversaturated. Becoming visible enough and reaching out to customers has become increasingly difficult, especially for new e-commerce businesses. 

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7 Best SEO Trends Gaining Popularity In 2019

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2019 is kicking into high gear and it’s time to consider what is likely to change in the digital marketing ecosystem this year and how the change will affect you.

With the rate at which the digital marketing domain is getting revamped with social media, PPC, and content marketing as the major players, it can be hard and confusing to keep up with all of the changes.

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7 SEO Trends in 2019 No One is Talking About

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Each year, there is a new wave of SEO trends that digital marketing geeks won’t stop talking about until the next year. 2019 is no different.

However, in this article, we’re not going to talk about the super popular trends, but the more under the radar ones that don’t seem to be getting enough attention. With that, here are 7 SEO trends in 2019.

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8 Reasons Blogging And SEO Should Be Taught In Schools Now

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When it comes to education, a lot of schools and curricula often struggle and find it hard to incorporate new and modern things in their system. While there might be some exceptional universities or schools that are quick to update their educational systems to the current digital standards, often these are private schools or Ivy Leagues. Of course, this depends on where you live, but more often than not, most school curricula lack blogging and SEO in their plans.
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Keywords Are for Users, Not SEO Abusers

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What is the single most important factor for SEO?

Is it your sitemap? Is it internal linking? Is it external linking? Is it the quality of inbound links to your site? Is it the relevancy of your domain name? Is it how fast your site loads? Is it your content?

Depending on who you ask, the answer to all of these questions is yes. [Read more…]

How to Improve Dwell Time and Click Through Rates with 5 Easy SEO Hacks

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SEO is an absolute minefield when it comes to confusing terminology and, dare we say it, jargon.

For many beginners, this can act as a bit of a wall. What on earth are these marketers talking about, and where’s the nearest exit?

However, when it comes to SEO, you can’t afford to get bogged down with your marketing strategy. Time and time again, case studies have shown the tangible positive effects that good SEO can have on your blog or online enterprise.

So, where’s the best place to start? [Read more…]

Modern SEO Techniques You Should Be Implementing

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As SEO techniques have matured to keep up with changes in SERPs, so have the various tools, methods, and algorithms used by the companies who create them in the first place.  To combat the early days of keyword-stuffed pages, companies like Google broadly updated their algorithms to provide more accurate and usable search engine results.  

Consequently, people in the SEO sector have also had to up their game to remain relevant. [Read more…]

How Will Google’s Longer Snippets Impact SEO?

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The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels”  were introduced.

Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.

How Will Google’s Longer Snippets Impact SEO? Click To Tweet

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New SEO Ranking Factors Revealed in New Study

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A brand new study from search tool company SEMrush has conducted a study to determine what factors influence a website’s position or ranking in Google. For many years there have been debates and assumptions about Google’s ranking factors. However, business owners can’t rely on assumptions and speculation to determine the search ranking success of their websites. To help businesses better understand what factors are behind Google’s complicated and mysterious algorithm, SEMrush’s aim is to help SEO specialists have the tools and the information necessary to optimize and streamline their efforts. Here are the highlights from their study. The full study can be found here. [Read more…]