How to Improve Dwell Time and Click Through Rates with 5 Easy SEO Hacks

by 2 Comments

SEO is an absolute minefield when it comes to confusing terminology and, dare we say it, jargon.

For many beginners, this can act as a bit of a wall. What on earth are these marketers talking about, and where’s the nearest exit?

However, when it comes to SEO, you can’t afford to get bogged down with your marketing strategy. Time and time again, case studies have shown the tangible positive effects that good SEO can have on your blog or online enterprise.

So, where’s the best place to start? [Read more…]

Modern SEO Techniques You Should Be Implementing

by 2 Comments

As SEO techniques have matured to keep up with changes in SERPs, so have the various tools, methods, and algorithms used by the companies who create them in the first place.  To combat the early days of keyword-stuffed pages, companies like Google broadly updated their algorithms to provide more accurate and usable search engine results.  

Consequently, people in the SEO sector have also had to up their game to remain relevant. [Read more…]

How Will Google’s Longer Snippets Impact SEO?

by 2 Comments

The SEO world was shaken to the core in March 2017, when Google released its Fred update causing countless websites to experience a dramatic plunge in the traffic. The search engine giant, which controls 65% of the market share, isn’t done with this year’s surprises. In November, a significant drop in the number of featured snippets could be noticed, while more “knowledge panels”  were introduced.

Just as we began to suspect that the influence of these rich answers was in decline, Google proved us wrong. In December, the company confirmed another game-changing rule which would increase the length of featured snippets to 320 characters. No wonder that this latest development will have a significant impact on SEO, especially bearing in mind that the future of search lies in voice search.

How Will Google’s Longer Snippets Impact SEO? Click To Tweet

[Read more…]

New SEO Ranking Factors Revealed in New Study

by 4 Comments

A brand new study from search tool company SEMrush has conducted a study to determine what factors influence a website’s position or ranking in Google. For many years there have been debates and assumptions about Google’s ranking factors. However, business owners can’t rely on assumptions and speculation to determine the search ranking success of their websites. To help businesses better understand what factors are behind Google’s complicated and mysterious algorithm, SEMrush’s aim is to help SEO specialists have the tools and the information necessary to optimize and streamline their efforts. Here are the highlights from their study. The full study can be found here. [Read more…]

How to Get the Most Bang for Your Buck with WordPress

by Leave a Comment

So, you finally set up the blog you’ve been talking about at every family gathering for the last 5 years. Maybe you consider yourself a WordPress-wizard, a dabbler in the dark arts of internet blogging. Even if you are just a newbie, the sense of accomplishment in running your own website can be a huge boost. However, in the age of Twitter and Facebook, you have to find a way to stand out from the crowd of blogs and e-businesses clogging up the internet. Knowing the ins and outs of your WordPress platform can give you an edge in making your site more appealing to visitors. It’s worth asking yourself if you really are getting the most out of WordPress. [Read more…]

Be Master Of Your Online Domain With This Trifecta

by Leave a Comment

In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.

Social Media

The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]

How to Quickly Build Keyword Lists with the Keyword Planner Tool

by Leave a Comment

Why Worry about Keywords?

Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy.

After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.

However, keyword research and the SEO industry as a whole may seem technical and altogether intimidating.

Although I would have agreed with you not too long ago, I assure you that there are some very simple ways to engage in research and optimize your content for organic success.

I’m not an expert in the SEO community, but I’ve managed to stumble across quite a few helpful tips, tools, and strategies that any beginner can focus on.

Today, I’ll be discussing an easy way to build out keyword lists, which will guide our content strategy and ultimately help us to rank in the search results.

Did you know using the Google Keyword Planner can be easy as ABC? Click To Tweet [Read more…]

How to Prepare Your SEO Strategy for the Internet of Things

by Leave a Comment

If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.

In 1990, around 300,000 computers were connected to the internet, by the year 2000, this number had grown to 300 million, an increase of 100,000% in just 10 years! Six years later, and thanks to the rise of mobile devices, over 2 billion phones were connected, and this number keeps growing. 

These incredible figures demonstrate why SEO has quickly gone from a side job for the IT department to a whole industry, and the future of the internet doesn’t stop with smartphones and tablets.

How to Prepare Your SEO Strategy for the Internet of Things Click To Tweet

[Read more…]

SEO and Blogging: 5 Beginner Tips for Small Projects or Businesses

by Leave a Comment

When it comes to effective blogging and search engine optimisation (SEO) practices, every independent project or small business needs to pay attention to certain key elements of online etiquette.

If you’re a blogger, it pays to remember that millions of readers are out there right now, hunting for content to consume; there’s no reason why it shouldn’t be yours, so long as they’re able to find it easily. Similarly, for small businesses, customers are looking to invest in the precise service or product you offer right now – but if those customers don’t see your website within a few quick clicks, they’ll buy from one they do find. [Read more…]


How to Create Killer SEO Content on a Budget

by Leave a Comment

Do you like a side serving of science with your SEO content tips? If so, Search Engine Land’s periodic table of SEO success factors makes for an interesting read. It’s not so much science, more SEO tips presented in a ‘sciencey’ kind of way, but it does tell you all you need to know about the importance of kick-ass content. As you can see, the very first element on this periodic table is quality content, which shows just what a huge impact it can have on your search engine rankings. In fact, creating good content is probably the most important off-page SEO factor there is.

Creating good content is probably the most important off-page SEO factor there is. Click To Tweet

[Read more…]