A brand new study from search tool company SEMrush has conducted a study to determine what factors influence a website’s position or ranking in Google. For many years there have been debates and assumptions about Google’s ranking factors. However, business owners can’t rely on assumptions and speculation to determine the search ranking success of their websites. To help businesses better understand what factors are behind Google’s complicated and mysterious algorithm, SEMrush’s aim is to help SEO specialists have the tools and the information necessary to optimize and streamline their efforts. Here are the highlights from their study. The full study can be found here. [Read more…]
So, you finally set up the blog you’ve been talking about at every family gathering for the last 5 years. Maybe you consider yourself a WordPress-wizard, a dabbler in the dark arts of internet blogging. Even if you are just a newbie, the sense of accomplishment in running your own website can be a huge boost. However, in the age of Twitter and Facebook, you have to find a way to stand out from the crowd of blogs and e-businesses clogging up the internet. Knowing the ins and outs of your WordPress platform can give you an edge in making your site more appealing to visitors. It’s worth asking yourself if you really are getting the most out of WordPress. [Read more…]
In order to maintain a successful online presence, you have to be consistent and diligent, ensuring you’re utilizing multiple tools to help boost your brand visibility. To do this, weave together areas of Social Media, organic marketing, and website activity for maximum results. Let’s not forget that implementing strategy and making use of analytics goes a long way too. It can feel like a lot to take on all at once but begin well, with a strong domain, professional social media etiquette, and a powerful web host, and you’ll see your online presence sky rocket.
The purpose of social media, apart from creating buzz within your following is primarily to lead your audiences back to your website. Posting outside links to relevant content will keep your following on their toes while showing them you’re interested in what others in your industry are discussing. This should be done 25%-50% of the time with a bit of additional wiggle room for re-tweeting on Twitter. The other 50-75% of the time, you want to be linking to new and engaging content posted on your website. [Read more…]
Why Worry about Keywords?
Whether you’re an SEO expert, or simply a casual blogger, it’s easy to see the impact of keywords in online strategy.
After all, our content is literally made up of keywords. The reason that there is an entire industry focused on optimizing online content goes to show just how important this topic is.
However, keyword research and the SEO industry as a whole may seem technical and altogether intimidating.
Although I would have agreed with you not too long ago, I assure you that there are some very simple ways to engage in research and optimize your content for organic success.
I’m not an expert in the SEO community, but I’ve managed to stumble across quite a few helpful tips, tools, and strategies that any beginner can focus on.
Today, I’ll be discussing an easy way to build out keyword lists, which will guide our content strategy and ultimately help us to rank in the search results.
If you work in digital marketing, SEO, or the media industry generally – you’ll understand first-hand the impact that the internet has had on our everyday lives. From starting as a means to connect small computer networks together, the internet has grown from niche to universal in pretty short order.
In 1990, around 300,000 computers were connected to the internet, by the year 2000, this number had grown to 300 million, an increase of 100,000% in just 10 years! Six years later, and thanks to the rise of mobile devices, over 2 billion phones were connected, and this number keeps growing.
These incredible figures demonstrate why SEO has quickly gone from a side job for the IT department to a whole industry, and the future of the internet doesn’t stop with smartphones and tablets.How to Prepare Your SEO Strategy for the Internet of Things Click To Tweet
When it comes to effective blogging and search engine optimisation (SEO) practices, every independent project or small business needs to pay attention to certain key elements of online etiquette.
If you’re a blogger, it pays to remember that millions of readers are out there right now, hunting for content to consume; there’s no reason why it shouldn’t be yours, so long as they’re able to find it easily. Similarly, for small businesses, customers are looking to invest in the precise service or product you offer right now – but if those customers don’t see your website within a few quick clicks, they’ll buy from one they do find. [Read more…]
Do you like a side serving of science with your SEO content tips? If so, Search Engine Land’s periodic table of SEO success factors makes for an interesting read. It’s not so much science, more SEO tips presented in a ‘sciencey’ kind of way, but it does tell you all you need to know about the importance of kick-ass content. As you can see, the very first element on this periodic table is quality content, which shows just what a huge impact it can have on your search engine rankings. In fact, creating good content is probably the most important off-page SEO factor there is.Creating good content is probably the most important off-page SEO factor there is. Click To Tweet
Perhaps one of the biggest buzzphrases in the world of content marketing seems to be, “SEO content writing.” Of course, it’s important to make sure search engines can index your website, but your content needs to appeal to people as well.
WordPress wouldn’t be such a resourceful and customizable CMS without such a diverse range of plugins. And there are quite a number of really good ones available these days, including very nifty SEO plugins.
Now you might be wondering: but which ones are the best?
Today I’m going to show you 5 killer yet not-so-popular WordPress SEO plugins. [Read more…]
Search Engine Optimization (SEO) is one of the pillars of digital marketing. Not only will it expose your brand to a huge stream of traffic, but it will also help establish your authority in your niche.
As a blogger, ranking highly in search results is a big step towards thought leadership. But it sure won’t be an easy road. In fact, even if you reach the top spot, you still need extensive SEO campaigns to maintain your position.
You don’t sleep on the job. Otherwise, your competitors will catch up to you real soon.
That’s why it’s important to think ahead and start preparing for your SEO game plan this coming 2017. However, your strategy should not only cover the basics such as on-page optimization. You need a thorough approach that encompasses other areas as well – from blog post design to aggressive keyword research.
Below are five blogs that can guide you in planning your 2017 SEO strategy: