Since going viral just over 4 years ago the video has been viewed 436 million times, earning the family heaps of money under Google’s revenue sharing program.
According to Mr. Davies-Carr he almost removed the video at one boy but then realized:
“At first I thought, well, this is a bit strange, maybe I should take it down. And then I realized that, well, if I take it down then what would happen is that everybody that’s already created parodies or taken a copy of it and put it on their own website will just keep those running.”
The family started receiving revenue after the video reached 50 million views and when added in with TV spots the family soon found itself half a million dollars richer with more money coming in as people continue to revisit an internet favorite clip. [Read more…]