Not content with becoming the de facto sharing service for the digital world (not to mention the default like button online), it looks like Facebook is now attempting to also become the primary way readers voice their opinion upon websites, including blogs.
Facebook is planning to launch a third-party commenting system in a matter of weeks, according to multiple sources familiar with the new product. This new technology could see Facebook as the engine behind the comments system on many high-profile blogs and other digital publications very soon. […]
Facebook will be able to power the entire commenting system–handling the log-in and publishing, cross-promoting comments on individuals’ Facebook walls, and possibly even promoting them as well on media outlets’ own “fan” pages. Undoubtedly, the Facebook “like” button will be deeply integrated as well. (CNET) [Read more…]