February 18, 2011

Three Awesome Tools To Help You Better Understand WordPress

WordPress is a widely used content management system that is typically associated with Blogs but can power any kind of setup from a portfolio to an e-commerce site. Whether you’re a Blogger, novice developer or avid web designer, understanding WordPress can greatly benefit your work. Here’s 3 tools to get a grip on WordPress.

Smashing Magazine

I was first turned on to Smashing Magazine by a teacher and have pored through every nook and cranny of the site and its network since. Smashing Magazine, its collection of Blogs and well-written books are a tremendous source of knowledge and inspiration. The tutorials, collection of WordPress themes and books on development and design will help you master WordPress.

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Australians spending more time with social networks

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Social networking now accounts for the largest amount of total time spent online by Australians.

In a report released by comScore on The State of the Internet in Australia, Australians consumed about 22 percent of their time online in December 2010, up by 5.3 percentage points compared to the same month the previous year. This explains why Facebook is the top site by total minutes spent in Australia. Different sources place the total number of Australians using Facebook at 8 to 10 million active users.

Portals came in second at 19.7 percent and Instant Messengers accounted for 11.6 percent. Both shed points to social networking. Entertainment rose to 11.1 percent from 9.1 percent in 2009.

The report also revealed that group-buying continued to gain traction over the past year. Cudo of MSN leads the space with 418,000 unique visitors in December 2010. This landscape is expected to change with the entry of Groupon, known as Stardeals, in Australia.

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The Benefits of Using a Social Media Dashboard

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Most entrepreneurs today are aware that social media sites like Facebook, Twitter, LinkedIn, and others can play an essential role in marketing their businesses. It’s also become clear to many of us that using social media as a marketing tool is a time consuming process that requires much thought and planning to use it successfully. So how can you make the most of social media marketing without spending so much time at it? One efficient way is to use a social media dashboard.

What is a Social Media Dashboard?

A social media dashboard isn’t another social network for you to deal with. Rather, it’s an organizational tool to help you manage all those other networks. Instead of having to go to each site to post your messages or to see what customers and competition are saying, it’s all brought together in one place. It lets you sort through all the media clutter, pinpoints exactly what you are looking for, and delivers it to you. It’s an efficient way to accomplish brand management. read more

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February 17, 2011

Google Begins Adding “Social Links” To First Page Searches

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Matt Cutts Google Social Search ResultSocial links on Google search pages isn’t a new practice, the company started adding them quite a while back, however those searches have now been moved to the first page of search results, showing a deeper integration with the company’s social search practices.

Under the new search results, when a user is signed into their Google account they will see relevant results from their friends blog posts, tweets and even Flickr accounts.

Under the search platform users can choose which friends and networks they will see results for by accessing their Google Account settings and looking under the “Connected Accounts” section.

Google has also made it simple to connect accounts privately, rather than using default public connection from without your Google Profile, allowing you to share results but not your Twitter username.

Here’s a video demonstrating how the new social links results will display: read more

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Social site Shizzlr launches with funding from state of Connecticut

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Facebook is way ahead of the competition. Most of the social networks are now forgotten (though some people will disagree).

So, why would Nick Jaensch and Keith Besette set to develop Shizzlr.com, a site dedicated to college students and 20-somethings. Isn’t it that kind of exclusivity that Mark Zuckerberg, founder of Facebook, took during its early stage? Is Shzzlr.com just a copycat?

“Facebook is for every person you’ve met or have come across,” Jaensch said. “Shizzlr is for your actual 20 friends and the people you hang out with.” read more

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February 16, 2011

Setting The Client’s Expectations On Social Media

Following up on my previous post The Problem With Social Media Marketing” I thought about how to fix the problem of clients expecting more than they should from Social Media and what agencies need to do about better marketing their services.

To execute an awesome Social Media strategy you not only need to understand the client but the client also needs to understand what they’re buying and the impact it can make. Guiding them through the many uses of Social Media (from spamming to revolutions) and crafting a custom approach for them will help create more honest and organic results.

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1000Memories Immortalizes Loved Ones, Raises $2.5 Million

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1000Memories Screen Capture

Picture this scenario, you find out that a loved one has passed away, perhaps someone who doesn’t live close to you so you weren’t told the moment it happened. You decide that aside from attending their funeral you would like to leave a nice note for their friends and family on their Facebook wall, unfortunately you are met with a “memorial” status on their Facebook wall, a status that was placed on the account when their family contacted Facebook. The abrupt nature of Facebook memorial pages (wall posts are suspended) can often be jarring for anyone looking to reconnect with an old friend or anyone who would like to share their memories of that person’s life, that’s where 1000Memories comes into play.

1000Memories is a social network where deceased individuals receive a special page that allows friends and family members to leave their favorite memories about that person on a page that is monitored to ensure nasty comments and inappropriate posts are not left on the pages of loved ones.

On a loved ones page you can upload bios, leave them messages, share photos from their past, share your favorite stories you experienced with the deceased, upload their favorite songs and even post videos. read more

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February 15, 2011

Two HTC Smartphones Receive Dedicated Facebook Buttons

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HTC Salsa and ChaCha with Dedicated Facebook Buttons - Small Demo SizeMobile World Congress in Barcelona kicked off this week and one of the coolest new features announced were two Android based Smartphones from manufacturer HTC. While the phones themselves are standard setups (one full touchscreen, one touchscreen with qwerty keypad) what sets them apart are dedicated Facebook buttons along the bottom of their displays/keypads.

The two phones, the HTC ChaCha and HTC Salsa are both mid-range phones with Android Gingerbread, featuring 600MHz CPU’s and 521MB RAM, with the ChaCha featuring the full QWERTY keyboard. However what sets them apart is the dedicated Facebook button which allows users to now share the music they are listening or the app they are using with their Facebook brethren using a simple one click button solution.

According to HTC C.E.O. Peter Chou, after clicking the button a status field will appear at which time the Facebook user can enter a message and share their finds. read more

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Top Social Media Brands: Infographic

A visual look at global brands and celebrities with the most social media presence and followers. Which companies have utilised social media with success and who has the biggest Twitter following, Lady Gaga or Justin Bieber?

Enjoy this great Infographic from our friends at Infographiclabs

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‘Do Not Track Me Online’ Bill Introduced

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U.S. Representative Jackie Speier has introduced the Do Not Track Me Online Act of 2011, prohibiting online marketers and analytics companies from collecting individuals’ online habits.

The bill is seen as the online version of the “Do Not Call” law that prevented telemarketers from calling people who requested not to receive calls.

The Do Not Track Me Online Act of 2011 would direct the Federal Trade Commission to develop standards for a “Do Not Track” mechanism that would allow individuals to choose upfront to opt out of the collection, use or sale of their online activities, and require covered entities to respect the consumer’s choice. Failure to do so would be considered an unfair or deceptive act punishable by law. The covered entity would have to disclose its collection and sharing practices, including with whom the information is shared. The bill would allow the FTC to exempt commonly accepted commercial practices like the collection of information for billing purposes. read more

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