In 2010 Tumblr CEO David Karp told the Los Angeles Timesthat his company was “pretty opposed to advertising. It really turns our stomachs.”
Fast forward to 2012 and a system that receives more than four and a half billion pageviews per week and that stomach turning attitude seems to have disappeared. Speaking at the Ad Age Digital Conference this week Karp announced that Tumblr would start to serve ads through the company’s “Featured” section of Tumblr’s dashboard. While that section receives only a small fraction of Tumblr’s overall reach (120,000 impressions per day) it still signals that the company is moving to a more open business strategy.
Advertisers will be able to pay for space beginning May 2.
The announcement comes just a few short months after Tumblr announced “highlighted posts” which allows users to pay $1 to receive more visibility for their work. read more
Social coupon service Groupon has acquired Ditto which specialized in connecting users with other local customers interested in the same type of food and entertainment options.
At this time it appears that Groupon purchased the company as part of a “talent acquisition” and will shut down the company’s iPhone app.
The possibility of integrating Ditto type services with Groupon is exciting, for example Ditto created a system in which friends could follow one another to determine what they are doing, friends could then decide to join in on a movie or lunch. The company also integrated its service with Facebook, Twitter and Foursquare so plans could easily be shared across various networks.
It’s not clear how much Groupon paid for Ditto.Me which currently has a 4.5 out of 5 stars rating with just 58 reviews and 1000 Facebook likes. read more
While Foursquare has never quite had the hold on most social users daily routines as Facebook, Twitter and other social networks, it is the largest location based service in the world and on Monday the company celebrated that fact by announcing 20 million users and more than 2 billion check-ins.
The New York-based company held its 3rd annual 4sqDay on Monday (number four squared based on the date) and in honor of that day anyone who checked in anywhere received a 4sqDay badge.
Here is the concept behind the day as declared by Foursquare:
In 2010, foursquare fans declared April 16 4sqDay (4/4^2 – nerds after our own heart!). Two years and two billion check-ins later, you’re still why we get out of bed each day. Thanks to all 20 million of you for making us part of your lives. Happy 4sqDay!
The 20 million user mark is a huge jump from the company’s February numbers of just 15 million users and 1.5 billion check-ins. The increase in users was likely the result of the company’s announcement on March 16 that it had integrated with Facebook Timeline, making check-ins easier to share. read more
Facebook ad engagement in the United States hasn’t been kind to advertisers falling by 8% in the final quarter of 2011 and Q1 2012. While engagement has taken a steep decline Facebook has begun to charge 41% more money for ads worldwide.
Part of the ad drain comes from Facebook’s saturation of ad spots, going from four to seven ads on many pages, a consideration that often leads to lower click-rates as site users have more ad choices to choose from.
Facebook has been able to increase ad prices dramatically while stuffing pages because demand is still outweighing supply. Fro example last year Facebook last year displayed 372 billion ad impressions in almost 200 countries.
Advertising for Facebook however goes beyond simple click-through driven ads, the site needs to prove that it can drive traffic to major sites and Facebook increased its click-through rates for news sites by 196% thanks in large part to the company’s social readers which allows company’s such as Yahoo, The Washington Post and others to display recently read stories on users Facebook walls. read more
Facebook on Friday announced that it will start to automatically sync a users Timeline address with their Facebook email, ensuring that everyone receives and understand their Facebook email account.
The program will roll out over the next several week and it’s simple to use, for example if your Facebook.com account is listed under the URL Facebook.com/joe.18 your Facebook email address will simple be [email protected]
Facebook since mid-2011 has been making a big push into the email space, attempting to keep users on the site for longer periods of time by allowing them to receive messages in an older format while responding directly from the Facebook platform. Vanity URLs in the meantime rolled out in 2009 but a Facebook email feature was not available at that time. When 2010 rolled around Facebook allowed users to choose an @facebook email address of their very own by choosing a vanity URL.
The new change seems most likely to affect users who never chose a vanity URL. read more
In March 2010 Kevin Systrom and Mike Krieger raised $500,000 for a company called burbn, a platform that would later be renamed Instagram and which would eventually fall under the ownership of Facebook after being purchased for $1 billion. From zero to 30 million users in just 17 months Instagram is a cultural and business success.
In celebration of Instagram’s sale to Facebook the team at Visual.ly has put together an infographic that showcases the apps rise to meteoric success. There are very few apps that can release on Google Android to 1 million app downloads in 24 hours and 5 million downloads in just 6 days but Instagram is that app.
Jon Stewart recently quipped:
“A billion dollars of…money? For a thing that kind of ruins your photos?”
While Jon may have been talking about Instagram in jest the company has done no wrong since launching, from securing $500,000 then $7 million and $50 million in separate funding rounds the company acquired the right talent, managed its community with ease and ultimately created a fun product that takes social photo sharing to a whole new level that other photo platforms have not yet been able to compete with.
Here’s the Instagram rise to fame infographic: read more
As a full-time blogger I see this all the time: Someone works hard to get an article on a blog, the blog goes live, and then you never see the author again. There are many bloggers who don’t fall into this category, but nonetheless this is something common amongst bloggers. The reason this is so common is because many people are guest blogging simply for the backlink. Backlinks are a great way to improve the search engine optimization (SEO) of a website, and guest posting is one of the easiest ways to make this happen. Therefore, it makes sense that many bloggers wouldn’t worry about the article after it is live—they got the backlink, which is what they came for.
Instagram this week was purchased by Facebook for an astounding $1 billion and following the announcement of the buyout the Instagram App has become the number one downloaded mobile application inside the iOS App Store, marking the first time that that 30 million strong platform has risen to the top of Apple’s free-app catalog.
Instagram announced the milestone in a tweet. The downloads are well deserved as the program currently has a solid five-star rating that has been achieved with the help of 74,833 individual reviews which makes the program one of the most liked among users.
When the acquisition of Instagram was announced on Facebook CEO Mark Zuckerbergs personal Facebook page there was skepticism from many people who thought Facebook who destroy the platform, yet the social networks reach to nearly 1 billion users seems to have had the opposite effect as millions of more people flock to the photo sharing service.
In response to the download new users appear to love Instagram, tweeting “too good” and “I use it every day!” read more
A recent study has found that one in three workers are completely or partially dissatisfied with on-the-job stress, in many cases those workers are likely suffering because they work extremely long hours when they should be working smarter and not working harder.
The team at Best Masters Degrees has put together a clever infographic that highlights some simple tricks we can all use to work smarter while avoiding excessive hours an unneeded headaches.
For example the infographic suggests that 20 minutes of hard work followed by a short jaunt to the water cooler, restroom or another location can keep you focused and working faster than long periods isolated at your desk.
The infographic also suggests waiting five minutes before responding to an email so your brain can develop a thought out answer that can be sent quickly without the need to rewrite parts of the email after you compose it. read more
Here’s a novel approach to the internet, rather than attempting to block every Western site and their ideals towards freedom the Iranian government announced on Monday that it will create a “clean internet” by establish a country wide “intranet” program.
The new program will replace many American services such as Gmail and Google Plus with state-sponsored sites such as Iran Mail and Iran Search Engine, both which allow the government to more easily spy on users while censoring what content they are able to access.
Iran started moving towards a closed network after Twitters “Day Of Rage” protests targeted the countries government and led to massive protests and headaches for the countries central figures. In one case a man who was jailed was able to send a message via YouTube. read more