June 15, 2012

Facebook Campaign Plans To Marry Two Random Strangers

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Espalhe Guerilla Marketing wants to take two random Facebook users and have them tie the knot and they want to do it in celebration of a new ad campaign they are running for cough drop company Halls Brazil.

The marketing firm announced through the Halls Brazil Facebook page that they will work to select to random strangers who are willing to tie the knot.

Esphale was able to roll out the viral campaign to more than 3 million Facebook fan followers in which they say this new approach takes the idea of “online dating” to a  whole new level by merging it with new media advertising, social media and a once in a lifetime “giveaway.’

To participate users post their photo to the Facebook page and then choose a partner. Those “contestants” can then also choose their own bridal party.

Once contestants have been entered public voting will begin and the two “winners” will be flown to Las Vegas where they will get married in the famous Little White Chapel. read more

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June 14, 2012

Obama And Romney: Social Media Battle For The Presidency [Infographic]

Obama TweetsIn 2008 President Barack Obama used social media to help spread his grassroots campaign while raising hundreds of millions in donations. Now as the 2012 Presidential election heats up Obama is not alone in his use of social networking and in many cases Mitt Romney has actually taken the lead.

The team at PeekAnalytics has created an infographic that highlights the comparisons between Obama and Romney’s social networking numbers.

Romney leads Obama with 92% of American’s leaving positive messages about Romney compared to 90% for Obama, while women leave more favorable tweets for the President (43%) to Romney (32%).

The study also found that Pro-Romney supporters tend to be younger and have more money than pro-Obama supports.  read more

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June 13, 2012

Google Makes Website Linking To Google+ Pages Easier

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Google Plus Linking Websites

Google+ has not always had the highest level of engagement for business owners, that is because website guru’s often fail to update their Google+ pages with the same voracity as their Google+ pages. Now thanks to a new Google+ integration users can link their websites and show updates to their followers.

Google+ has been touting website connectivity for a while but on Tuesday they rolled out a new improvement to that feature that allows users to follow just a few short steps at which point their website is connected.

The benefit? When users search Google they will see your most recent content directly in the search engines results. Can everyone say SEO advantage?

Here’s all you have to do in order to connect your pages: read more

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June 12, 2012

Facebook Integrates With WordPress.org and WordPress.com VIP

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Facebook announces WordPress IntegrationFacebook on Tuesday rolled out a new plugin that allows users to easily integrate their Facebook accounts with the WordPress.org and WordPress.com VIP platforms.

The new plugin allows users to share their blog content on Facebook with one click and the plugin can be downloaded through Wordress under the name Facebook for WordPress.

The plugin allows both bloggers and administrators of WordPress-based sites to cross-publish content to WordPress and their own Facebook Timelines, it also allows Facebook page administrators to cross post to Facebook Pages they administer.

In a blog post introducing the tool Facebook engineer Matt Kelly wrote:

“The plugin was built by Facebook engineers in collaboration with open source partners, and makes it simple for anyone to make their WordPress site more social – no coding required.” read more

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June 11, 2012

Facebook Continues Strong Dominance In Worldwide Social Media Space

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Facebook Dominates Worldwide SocialMedia Traffic

Facebook has continued to spread its presence around the globe. Several years ago companies such as Orkut and Bebo managed to control areas outside of the United States but now the world’s largest social network is getting bigger and drowning out those services.

For example South American users have almost completely abandoned other social networks for the Facebook platform, while much of Europe and Africa have made the move away from V Kontakte, QZone and other formerly popular social networking platforms.

Facebook’s increased dominance was tracked by social media strategist Vincenzo Cosenza. The social media guru uses Alexa, Google Trends and other tracking methods to create a map which displays the dominance of certain social networks in different parts of the world.

Cosenza’s study found that Facebook dominates the market is 126 out of 137 countries, including Australia, Japan, the U.K., Canada, Brazil, India and of course the United States.  read more

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June 8, 2012

LinkedIn Disables Hacked Passwords

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LinkedIn Hack

LinkedIn has announced plans to disable user accounts that are still using hacked passwords. The company says it will suspend the accounts of 6.5 million users and then send those users the information necessary to reset their account.

In a blog post LInkedIn director Vicente Silveira wrote:

“Our first priority was to lock down and protect the accounts associated with the decoded passwords that we believed were at the greatest risk. We’ve invalidated those passwords and contacted those members with a message that lets them know how to reset their passwords.”

Silveira continued:

“Going forward, as a precautionary measure, we are disabling the passwords of any other members that we believe could potentially be affected. Those members are also being contacted by LinkedIn with instructions on how to reset their passwords.” read more

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June 7, 2012

Social Networks Broken Down By Demographic [Infographic]

To better portray how certain demographics use social networking and to show the pull those social networks have over users the team at Go-Gulf.com created a social network infographic.

Some statistics we already knew, for example Facebook rules the pack with 901+ million users. Other facts though are interesting, for example learning that Pinterest is still dominated by 68.2 % women.

Interestingly enough Pinterest users spend the same 405 minutes per month browsing the sites various pins when compared to 405 minutes that users spend on various parts of the Facebook website. read more

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June 6, 2012

Twitter’s Famous Bird Mascot Gets A Makeover

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New Twitter Bird DesignTwitter on Wednesday rolled out a new design for its “little blue bird” the third such design overhaul for the Twitter bird since the social network launched.

Gone are the birds head feathers while the new logo sports pointier wings that are slanted upward. Regular Twitter users will also notice a slightly darker shade of blue filling in the birds body.

In a Twitter blog post creative director Doug Bowman wrote:

“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends.”

Bowman continues:

“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility.”

Here’s the official Twitter video which unveiled the new Twitter bird design: read more

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June 5, 2012

Google Acquires Meebo, Rumors Point To $100 Million Buyout

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Meebo Acquired By Google

Social chat and sharing platform Meebo is now part of the Google family after the search giant reportedly paid upwards of $100 million to acquire the service.

Meebo has been online for seven years, beginning as an web browser based chat service that eventually morphed into a social links sharing powerhouse. In many ways Meebo was one of the first and arguably a pioneer in the social web. Companies flocked to the service as a way to connect their customers to their services and connect their employees to their customers.

At this time Google has not explained how it will use Meebo to its advantage however further Meebo Bar integration with Google+ could expose millions of new users to Google’s social networking platform.

The Meebo Bar over the years has been featured on some of the biggest websites in the world with its newest version recently launching on Slate.com, the Mad Men website for AMC and among other big name web properties.

As part of the buyout some of Meebo’s staff will be sent packing while other members will join Google.  read more

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June 4, 2012

Facebook For Kids. Social Network Re-Examines 13 And Under Policy

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Facebook currently forbids users under the age of 13 from using its platform however a simple terms of service (TOS) notice has failed to keep millions of underage users from using the website. Now rumors are circulating that Facebook may soon offer a solution that allows younger kids to use Facebook while their parents still hold control over their accounts.

One potential program would allow parents to approve apps, friend requests and other options their kids choose while using the network, essentially ensuring that children are not friending strangers and acting in any other unscrupulous manner.

According to a statement released by Facebook:

“Many recent reports have highlighted just how difficult it is to enforce age restrictions on the Internet, especially when parents want their children to access online content and services. We are in continuous dialogue with stakeholders, regulators and other policymakers about how best to help parents keep their kids safe in an evolving online environment.”

A recent study found that as much as 38% of children on Facebook are under 12-years-old. read more

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