Winklevoss Twins Tyler and Cameron have invested $1 million on SumZero, a social network that journalists call “Facebook for investors.” Much like StockTwits and Stockr the website allows visitors to join together and share investing and stock trading tips.
Unlike other sites SumZero focuses solely on buy-side investment analysts who work in hedge funds, mutual funds, and private-equity firms.
The community of nearly 7,500 members has been handpicked by SumZero co-founder Divya Narendra. According to the Wall Street Journal Narendra has rejected nearly 75 percent of applicants.
The Winklevoss twins won a $20 million cash settlement against Facebook and $45 million in private Facebook stock. As we all known by now that stock is worth approximately half of its original value. Given the stock issues faced by Facebook perhaps SumZero is the perfect investment for the brothers. read more
Students not only hate going back to school, they outright refuse to share information about products relating to back-to-school sales. A recent study by social software company Expion has found that back-to-school posts online are shared far less often than other posts in terms of Facebook “likes.”
To reach its conclusion Expion examined 18 of the top department stores, mass merchandisers, pharmacy stores, internet retailers, warehouse stores, and even dollar stores to check out fan reactions to certain types of posts.
While regular sales and other promotions were often shared by fans of the 18 store types, back-to-school posts were liked 79 percent less than just about every other subject.
Researchers examined how many likes each post received based on every 10,000 fans the company has, allowing for an accurate picture of a posts virality.
The study also found that brands shied away from too much back-to-school hype with only 16 percent of their posts focused on back-to-school sales. read more
Vimeo users can now more easily share their favorite videos with their connected social networks. The company on Thursday announced via the Vimeo blog that a slew of new social networking features have finally arrived.
Speaking of the sites new focus on social sharing VP of product and development Andrew Pile showed off the social video platforms new social options.
The first thing Vimeo users will notice is that they can now automatically link their Vimeo account to Facebook, Twitter, Tumblr, LinkedIn and Google+ accounts. According to Pile:
“Previously, connecting to Facebook and Twitter only published your likes. Now you can choose granular share settings for a whole plethora of actions including uploads, likes, comments, people you follow, adding videos to groups and channels, and more. On Facebook, you can even choose to publish to a Facebook page instead of your news feed.” read more
Stealing copyrighted content has been an ongoing issue since the beginning of Internet time. However unlike most Internet issues, this is one battle that seems to get grow further and further away from a solution. Despite Google’s many attempts to make sure that content is not duplicated across the web, this August, 2012 turned up nearly 6 million URL search removal requests from Internet users.
Pop singer Kelly Clarkson has turned to Twitter in order to figure out what songs concertgoers want to hear during her live shows.
During her concert the hashtag #KCrequests is being used to determine song selection. Clarkson is currently on tour with The Fray.
Clarkson isn’t just accepting requests for her own songs, fans recently convinced her to belt out Florence and the Machine’s “Shake it Out,” Rihanna’s “We Found Love,” and the uber hit “Call Me Maybe” By Carly Rae Jepsen.
Kelly Clarkson’s Twitter song requests are nothing new, the rock band My Morning Jacket has been using the social network for song requests for a while. read more
Social media networks are big traffic drivers and when it comes to dominating the referral market no website is bigger than Facebook. While the world’s largest social network might drive 85.8% of online shopping sessions, Pinterest and its 11.3% referral traffic brings in the bigger spenders.
A new study by RichRelevance examined 700 million “shopping sessions” and found that shoppers who enter an online commerce portal from Facebook stay on the website in question longer and return to the online retail site more regularly. Facebook referrals average 7 pages per session while the study found Pinterest referrals check out only 4 pages and Twitter users stick around for just 3 session views.
The study also found that Facebook customers convert into sales 2.63% of the time while Pinterest customers buy .93% of the time and Twitter customers convert higher at 1.09%.
According to RichRelevance much of Facebook’s success appears to be from “Sponsored Stories” ads which tend to drive specific users with possible vested interested in certain brands.
President Obama fans and Mitt Romney supporters have vastly different tastes in movies, activities and in many cases the brands they purchase. The team at Compass Labs realized those difference existed and used Facebook pages for the Republican and Democratic parties to discover how much Romney vs. Obama fans are alike and different.
President Obama of course is no stranger to Facebook with more than 28.3 million fans while Mitt Romney is still hovering just shy of 6.5 million.
The infographic is broken down by various segments including the age, gender and favorite pages of users.
While Mitt Romney fans like guns, Fox News and Walmart (no surprises there), Obama fans prefer playing computer games, The Blind Side and shopping at Target (slightly less evil than Walmart). One common factor? Apparently GOP and Democrats agree that The Hangover was a great movie. read more
Every blogger launches their site with the intention of success, but not every blogger takes advantage of the many resources available to them and this draws a distinct line between success and failure for blogs new and old. When competing with millions of other offerings, nothing less than your absolute best effort will do. Thankfully for every blogger, the support network in place to offer encouragement and tools is massive and this is evidenced by the many high quality events and meetups revolving around the subject of successful blogging to be found all around the world at any given time. read more
Location based service Foursquare continues to attract millions of new users and none more so than in the Big East Conference. According to a recent report It’s not USC, Alabama or even Oregon leading social check-ins but rather Pittsburgh, a school not even ranked in the AP top 25.
Pittsburgh fans apparently checked in 921 times on Foursquare for the schools opening day loss to Youngstown State. At the game were 40,837 people which means more than 2% of Pittsburgh fans checked in before their team checked out.
In terms of top 25 teams Texas drew the most check-ins with 665 with attendance peaking over 101,000.
Why the Big East Conference is so heavily integrated with Foursquare is anyone’s guess. The check-in rate is likely due to the rate of adoption towards location based services in the area. As with any technology there is usually a “first adopter” mentality in certain geographical locations. read more
Marketing professionals are realizing the immense power of using social media. It is a potent marketing tool when used correctly because it eliminates a lot of layers that separate the marketer from its target audience. The immediacy and intimacy of social media is a natural fit for the hotel industry because it is a service-oriented industry and benefits from the close relationships social media marketing establishes with its audience.
One great example of how social media is being used by a hotel is the Marriott. The prestigious hotel chain knows that it needs to incorporate social media marketing to its online efforts and has done this quite admirably by adding various social media options in its website when it was overhauled. It now provides links to various social networking sites like Facebook, Twitter, Flickr and Youtube. The site has also established a blog and a handy link resource that point to various business and operational aspects of Marriott International. read more