June 28, 2013

One-Track Mind: Why It’s Important to Stay on a Single Topic Within Blog Posts

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One-Track Mind: Why It's Important to Stay on a Single Topic Within Blog Posts
No one can refute that there is an overwhelming amount of content online today, with thousands and thousands being added every hour. However, only a few of these are relevant and worthy enough to get noticed and actually accrue traffic, so it is important to make any blog posts you publish extremely pointed and focused.

Publishing content that covers several different topics at once isn’t going to engage and keep your readers’ interest. This is why it is important to have a one-track mind when it comes to blog post topic brainstorming. Single topic posts can go more in-depth and provide more information. They are also better for ranking on more specific longtail keywords from an SEO perspective.

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Interview with New York Times Best-Selling Author Chris Brogan

Chris Brogan

Chris Brogan is CEO and President of Human Business Works, an education publishing and media company helping professionals become the best they can be. His book “Trust Agents” co-authored alongside Julien Smith, is a New York Times Best Seller, and the duo also went on to write “The Impact Equation”. When Chris isn’t busy speaking or working on his next project, you can find him blogging about social media, business, and more. In fact, Advertising Age ranks his blog number three in the world for social media/marketing.

When did you first get started blogging? In what ways has the landscape changed since then?

I started back in 1998 when we called it journaling. There weren’t comments. There wasn’t RSS. And more people wrote about a passion instead of tried to write to get attention only.

The design of your site is pretty fantastic. I’m a little jealous actually. Is great design important, or does the saying “Content is king” ring true?

Great design IS important. It’s the equivalent of an Armani suit and a Rolex vs a backwards ball cap and a tee shirt. Design actually triggers trust opinions.

What are some of the biggest mistakes bloggers make?

Bloggers write far too often from the opinion that others want THEIR opinion and not useful information, and MOST bloggers end posts horribly, without any good resolution or next action. Endings are most bloggers’ problems. read more

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June 27, 2013

3 Things a Blogger Can Do to Secure Financial Stability

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financial stability
Unless you’re a superstar blogger who’s got it made, the chances are that you don’t – or can’t – rely on your own blog to bring home the bacon. That’s the stark reality, which we all have to face. Blogging is all fun and games until you make it your sole source of income, and suddenly, you realize that it might not be a good idea to do that.

That being said, there is no reason not to dream about becoming so big a blogger that you can stop worrying about other revenue streams. In the meantime, however, you might want to ensure – as much as possible – that you have financial stability in the mid- to long-term. Here are some ideas to get you going. read more

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June 26, 2013

How to Elevate Your Blog Posts in Three Easy Ways

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Blog posts

With so many distractions hitting you from every direction, and, let’s be realistic, thousands of other blog posts written on the same topic as yours, it can be hard to keep things fresh. Content can often go stale lacking the life, and energy it once had. While you can continue writing as your normally would, there are a few ways to fire things up so to speak, potentially bringing more value to your readers. read more

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June 24, 2013

Five Lessons from Tim Ferriss to Write a Superior Blog Post

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Writing content

Anyone can write a blog post, but fewer can create something that truly connects with readers. Tim Ferriss, a three-time New York Times Best-Selling author, has been captivating readers since 2007. From “How to Lose 20 lbs. of Fat in 30 Days…Without Doing Any Exercise” to “20 Things I’ve Learned From Traveling Around the World for Three Years”, Tim has a heavily shared collection of content on his Four Hour Work Week blog.

Of course, being a world renowned author definitely helps. However, there are several things we can learn, and apply with our own blogs… read more

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June 21, 2013

How To Make Your WordPress Site Mobile Friendly In 60 Seconds

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WordPress site mobile

Over the past several years, smartphones have revolutionized how we connect to the internet, and interact with others around the world. According to Pew Research Center, 34 percent of adults own a tablet, and 56 percent of adults own a smartphone. Chances are, some of your readers are consuming your content using one of the two devices.

If you have yet to make your WordPress site mobile friendly, here are a few problems:

  • Longer load times. Not everyone is able to enjoy 4G speeds, and even on 3G, a typical web page can far exceed the average 7.25 second load time for web users.
  • Poor user experience. Your blog may look great on a desktop or laptop, but when you shrink it down to a screen as small as 3.5-inches, it becomes a jumbled mess.
  • Adding to your reader’s phone bill. Okay, maybe it’s not that bad, but a lot of smartphone users are on a capped data plan. If a blog post requires a few megabytes of information to be loaded, that’s data use you could have easily avoided.

To make your WordPress site mobile friendly, many think they have to go find a theme, do all this coding, or hire someone to do it for them. That’s completely fine, and there are many exceptional examples out there. However, you don’t have to do that, let alone spend any money. read more

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June 20, 2013

Is Blogging the New Short Story?

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books

Image by KristinNador

 

Edgar Allan Poe famously wrote about the short story in his essay, The Philosophy of Composition. He highlighted the importance of one idea and the ability to consume the text in one sitting.

What with modern time’s insistence that everything is immediate and the pressure to absorb information at lightning speed, the parallels between Poe’s thoughts in the 1900s and the blogging of today is remarkably clear.

Each of Poe’s commandments imposed upon the short story can be used to explore it with regard to the technological future of this type of writing, as I am going to explain: read more

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Three Blogging Lessons We Can Learn From Public Relations

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how blogging can benefit from public relations

Blogging is a practice that can draw from a series of different ways to get your companies name out there. By learning from other channels the best ways to connect with your customers, you can translate these lessons into blog posts and strategy.

Public relations is one of these areas where there is a lot of information and strategy that can be translated into blogging. From events to creating buzz about your company’s action, public relations capitalizes on telling your target audience what you want them to know. Successful blogging can do the same by aiming to educate and provide information to your customers, without seeming overly pushy.

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4 Tips to Writing Great Headlines

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writing great headlines

In the world of online media, many websites with great content face a dire problem: writing great headlines. Sadly, thousands, potentially millions of blog posts go relatively unnoticed because of a boring, or unresponsive title. I liken a blog post to fishing: your site is the rod, your content is the line, and the hook is your headline. Without a solid hook, you can’t capture the fish, i.e. grab people’s attention.

There are several great ways to go about writing great headlines which we’ll dive into, but there are also bad ways. While link-baiting can be done correctly, it often comes off sleazy, and deceptive.

Your goal should not be to gain attention for the sake of increasing pageviews, and racking up ad dollars. It should be to gain attention because you are an authority, and a reliable source of awesome content. The success, although not arriving as fast as most of us would like, will come. read more

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June 17, 2013

WIN a Premium Design for Your Blog!

TemplateMonster giveaway
Every blogger knows that there are a lot of blogging platforms to choose from. Some prefer WordPress, others trust their content to Joomla or whatever CMS they like. We’re not here asking you to tell us which open source blogging software is the best, though. Instead, we’d like to make things more interesting, and we would like to give you a chance to win a premium design for your blog, no matter if you’re a fan of WordPress, Joomla, or Drupal! read more

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