We’ve been programmed to follow traditional academic writing standards through most of our childhood and adult lives. There’s a time and place for an academic voice and the classic format: a thesis, a body with supporting information, and a conclusion.
Snore. Is this the best format for web reading? Definitely not! The Nielson Norman Group conducted research on how people read articles online, and it’s very different from how most of us read text on paper.
People tend to scan through web content, seeking out the most relevant information. If you’re going to be successful with online writing, you need to learn how to break out of the traditional. Here are five tips for how to do it. [Read more…]