21 Edifying Resources To Help You Become A Successful Online Marketer

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The voice of the online publisher has grown over the years to be well respected for disseminating information as well as a tool for launching businesses and opening doors for ordinary people to making a decent living and achieve their dreams online. Marketing today is not quite as simple as it was in past years and with over 300 Million blogs in existence the competition is quite fierce.

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However, one thing I have noticed is that not many bloggers are extraordinary in their efforts to making their blog a success. Lots of mediocrity and sub par performances are abundant as most don’t truly respect the art and are just not hungry enough to seek to be better day-in day-out. Being better requires hard work, more so than you’d put into your 9-5 job. [Read more…]

7 Tips for Choosing the Perfect Domain Name for Your Website / Business

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Brainstorming the right domain name for your business idea, product, service or blog requires a lot of imagination, strategy, originality, research and good linguistic design practices. Purchasing your domain name is quite similar to buying a piece of real estate as it truly is an investment that can help you make millions from your idea and create the sticky effect every marketer is aiming for.

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Essentially, it’s not a decision that should be quick and impulsive. Do your research, take the time to think about the name and the factors discussed below. Whois.domaintools.com is a very useful website that provides information on whether a domain is available for registration or not or you could check the registry through any web hosting provider. [Read more…]

4 Reasons Why In-Image Advertising Converts Better Than Traditional Banner Ads

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Pageviews are no longer king when it comes to measuring website and content performance—if they ever truly were a useful metric at all.  More and more advertisers, marketers, and publishers have begun to realize that without actual conversion, views mean very little when it comes to monetizing content.  There may have been a time when the availability of content was less ubiquitous and a certain number of views could be counted on to coincide with conversions—but that ship has, for the most part, sailed. 

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Today, those who are working with content monetization, online sales, and online publishing of all types are aware of the fact that marketing must be done in a careful, calculated manner in order to capture the attention of today’s information inundated consumer base.  This might sound as if it goes without saying, but it needs to be said because so many advertisers are still clinging to traditional display ads, which simply aren’t effective.  Some estimates claim that the average internet user is served 1,700 banner ads on a monthly basis.  How many banner ads do you, the reader, remember seeing over the past month? How many of those brand names do you remember? [Read more…]

5 Strong Reasons Your Blog’s Social Media Marketing Campaign is Failing

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Practically everyone is using social media today, and for many bloggers and businesses, this medium has proven to be one of the most powerful platforms for spreading ideas, raising awareness, discovering new customers and generating sales. Social media is here to stay as it continues to seamlessly provide a doorway to great content while giving everyone a chance for their voice to be heard.

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The viral potential and reach of social networks is attractive for any marketer, knowing well that the perfectly placed article can lead to a flood of visitors as content is shared instantly and in real time across millions of people. Going viral is the goal. Unfortunately, virality is rare for most and publishing great content that ends up on popular social media news sites isn’t a certain formula for success without any means of it being discovered. [Read more…]

How to Build Authority to Improve SEO & Gain Readers’ Trust

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Authority is an oftentimes confused achievement which many bloggers attribute to raw vanity metrics such as likes, pins, shares and traffic. Although these indicators do often come as a result of authority, one has to dig a bit deeper to understand what’s driving this activity. Whether it’s a lucky placement in search engine result pages or traffic spikes from content that’s popular for a short period of time. The triggers count.

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Authority, in my opinion, relates more to a blogger’s ability to create new ideas that spread throughout the internet, garner a responsive following, regardless of posting frequency or any other variables, command influence within a niche and drive readers to action and perform among the changing tides of search engine, for the long-term. Authority demands respect and value. [Read more…]

Focusing on Writing About 1 Category May Be the Best Content Strategy for your Blog

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In the crazy rush to get fresh new content out to potential readers, many bloggers often find themselves in a very stressful position. Creating unique, hard hitting content is not easy work and depending on the niche you’re targeting, a “shot-gun blast” kind of approach may be killing both you and your blog’s potential.

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Broad niches and categories like online money making ideas, web design, blogging tools or social media marketing are heavy subjects. It’s difficult to be competitive when there’s just so much information already available for consumption. There’s a good chance that whatever you decide to write, has already been covered really well by a major blogger. So how do you stand out from the crowd? And how do you keep true to yourself as a writer and stay on point in niches that seem to be saturated? [Read more…]

How to Determine When it’s Time to Use a CDN for your WordPress Blog

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Over the past few years, Content Delivery Networks (CDN) have become increasingly popular and affordable as websites owners seek new ways to increase speed and improve security. In as few words as possible, CDN’s help to distribute your website’s content across the globe to ensure that wherever your visitors may be, your website can be loaded from a data center fairly close to their location. The closer website data centers are to your users, the faster websites will load for them. Therefore, a user in Australia trying to access a website hosted in the UK will load slower than one hosted nearby within the same continent or region. CDN’s eliminate the distance issue.

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With all the hype and popularity that these systems have garnered, many site owners rushed to try out the many services on offer by providers on the web. Some experiences were great, some disappointing and others didn’t notice any differences in their site’s loading time. These mixed experiences are the result of a lack of information regarding one’s particular need of the service, how to implement it and what to expect. [Read more…]

3 Enduring Bloggers You Should Emulate to Help Sculpt Your Blogging Journey

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Be careful who you follow and what advice you take to heart and execute. There’s a lot of fluff being touted around the web as good solid advice that often leave naive and unsuspecting bloggers with a handful of disappointments in the long-term. Due to the fact that there’s good and bad in everything, more bad than good, and it can be quite difficult sifting through what is valid and proven and the hyped up duds. However, I say, follow the tried and tested road, pay attention to the habits of the successful ones and emulate humility.

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You’ll often discover that the more hype that surrounds something the faster it falls. And with the many internet marketing tactics and hypes in existence it’s really difficult to tell who and what are genuine. The hypes simply do not last. That’s my reason for shining the spotlight on a few bloggers who have fought their way from the bottom to the top and achieved and continue to maintain great success online. Study their stories and their journeys and you will find the gems and inspiration you need to seriously crush it as a blogger. [Read more…]

How to Use the Art of Email Marketing to Launch Your Blog & Start Converting

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Email marketing is still a powerful marketing and blog promotion tool despite the changes in the ways we communicate online. Although we’re seeing where social media is rapidly evolving the medium and effectiveness of conversations, email still has a place in reaching responsive audiences and building relationships. The trick to email marketing, and practically every other form of marketing online, is that we have to start respecting the medium, the process and the people we see as our users, readers and potential clients.

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To market your blog successfully you’ll have to get out of the mindset of treating subscribers and readers of your blogs as mere users or statistics and start thinking of every single reader as a valued client with whom you value and are building a relationship. Email marketing is relationship building, not mass marketing like television ads. This attitude flows into all aspects of your blogging business and will reap greater rewards as you invest more in building relationships. It’s just that simple. Yet however simple the concept may be, it still requires patience and a long-term vision since no serious relationship is built overnight. [Read more…]

The Reasons Why Blogging for Profit over Passion Will Lead You to Failure

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I sincerely enjoy blogging about making money online and profitable business ideas. I get a rush discussing the endless possibilities and encouraging others to do their best and go for it. We oftentimes become consumed with business and the desire to get rich and make it big blogging or whatever else we decide to do. Spending countless hours searching for products and systems that work, we forget what it is that we’re called to do. Each of us has unique DNA which help determine the paths we take in life, whether it’s in relationships, career or business. The things we focus most of our energy on.

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Unfortunately, our obsession with making money quite easily steers us from who we really are, as we lose sight of what we truly want of life and what connects with us on a spiritual and truly fulfilling level. [Read more…]