Blogging, vlogging, and influencing are among the highest-paying employment in this digital age. It may be true that a good percentage of accounts on social media platforms are either bloggers or influencers. This makes the development of computer-generated influencers inevitable in the future. And that future is now.
7 Elements of a Perfect Social Media Video
Marketing on social media has evolved and become more dynamic than ever. Through the years, new formats have been popping up, challenging business owners and marketers to keep up and find more engaging ways to reach their audiences.
One of these formats? Video.
[Read more…]How To Use Twitter To Get New Clients
The hardest part of any freelancing business is getting more clients. You have a skill and expertise, unfortunately you don’t have enough people to show it to though, and you’re not having the kind of growth you want.
We get it.
When freelancers think of obtaining new clients on social media their minds often drift towards LinkedIn and Facebook. Twitter is a highly underutilized platform for obtaining high-quality clients for your freelancing business, which is being over looked by most freelancers right now.
[Read more…]6 Reasons Why You Should Use Ephemeral Content in Your Strategy
The world of social media marketing is buzzing with its hottest word – “ephemeral content”. Also referred to as temporary content because it lasts for 24 hours before vanishing from the platform, this type of content is by no means new, as it was introduced by Snapchat back in 2011.
So, what’s the reason for the buzz?
Well, it turns out that self-destructing content is actually a powerful tool for all kinds of marketing and promotion.
[Read more…]Battle-Tested Social Media Marketing Strategies That Bloggers Can Do in Minutes
Let me guess: You are swamped with things to do, aren’t you?
As a blogger, not only would you have to create content for your website regularly (which would often take hours), but you’d also need to find clients, keep track of industry trends, polish your writing skills, and so much more. (That is, if you want to sustain yourself as a full-time blogger.)
With all the things on your plate, you’ll barely have enough time to market your website. [Read more…]
Social Media Marketing: Paid Ads vs Organic Strategy
In the world of digital marketing, the debate about whether organic or paid is best rages on. And for good reason, because whether you’re talking about PPC, organic search or paid advertising, they all have benefits to consider.
Much the same can be said in the world of social media marketing. In fact, research shows that 86 percent of marketers now combine paid and organic social media tactics to achieve their goals. But, if resources are tight, the choice between paid and organic social media marketing can be a difficult one to make, although the simple fact that you’re considering both shows you’re on the right track.
In this article, we’re going to frame the argument for both an organic and paid-for social media marketing strategy, giving you the benefits of each to help you make the right decision for you and your business. [Read more…]
Boost Your SERP Rankings with Better Marketing Automation
Email marketing and SEO campaigns are often thought of as two separate modalities, but the practices are far more intertwined than you might realize.
In August of 2015, Google received a patent which the company initially applied for in 2012 that allows the search engine to employ the metrics it harvests from Gmail spam filters to improve its search results.
The patent essentially serves as a way for Google to apply negative email indicators derived from its spam data and to impact the rankings of the brands sending low-quality communications. [Read more…]
The Vital Common Sense Marketing Strategy You May Have Forgotten
Perhaps one of the biggest buzzphrases in the world of content marketing seems to be, “SEO content writing.” Of course, it’s important to make sure search engines can index your website, but your content needs to appeal to people as well.
According to Neil Patel, this is one of the biggest challenges content marketers face. But it’s vital to master if you’re going to be successful. [Read more…]
How to Raise Your Instagram Game for Your Blog
Instagram is one of the most popular social media channels at the moment. With different features focused on helping users share their visual content to followers, the platform allows businesses to build a more vibrant community to engage with their respective brands.
In fact, the Instagram train is more than picking up steam. The number of brands predicted to use Instagram as part of their social media strategy in 2017 is 70.7%, edging out Twitter for the top spot. [Read more…]
5 Instagram Tools to Help You Get More Blog Visitors
With over 500 million monthly active users, bloggers and marketers continue to increase their adoption of Instagram in their promotion strategies.
According to statistics, about 48.5% of businesses use Instagram for marketing, and this number is expected to increase to 70.7% by the year 2017. Moreover, 75% of users interact with brands and visit their websites – making Instagram one of the best social media vehicles for increasing blog traffic. [Read more…]
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