April 3, 2014
Editor’s Note: This post was written by Ilan Nass, Chief Marketing Strategist at Fueled, an award winning mobile app design and development firm in New York City. He is also the founder of SEOWholesalers and Social Signifier, companies that provide white label services to marketing and advertising agencies looking to offer digital marketing to their clients.
Selling online is not as hard as you think. Write some great copy and watch the customers come rolling in.
That is, if the quality of the writing is terrible.
Even simple spelling and grammar mistakes can cost businesses millions. So to answer your question, yes, a typo can potentially cost your business millions.
Don’t believe us at Fueled? Here are some simple spelling and grammar mistakes that cost millions. read more
April 1, 2014
We’ve talked before about how important security is if you want your business to succeed. We made sure you knew about the ways hackers might try to conquer your WordPress account and that got us thinking about the other online places we take for granted as being relatively hacker-proof but really…aren’t, like your phone.
A lot of people believe that their smartphones are incredibly safe. That’s because most people equate the word “smartphone” with “iPhone” and until recently the iPhone was thought to be virtually hacker proof.
Guess what: they aren’t. A little over a year ago, NBC News reported that researchers had managed to hack iPhone’s operating system. More recently, there is speculation over whether or not Apple worked with the NSA to allow the agency access to iPhone users’ personal information. read more
March 11, 2014
There are a lot of things online that make our lives better, but in all likelihood, ads are not the first thing that come to mind. Then again, I think we have to admit that ads serve a purpose, and if used tactfully and tastefully, they can add to one’s experience and not resort to ad blockers as a default defense mechanism.
That’s where Adnimation comes into the picture. Adnimation is (obviously) an online advertising company. It seeks to provide both publishers and advertisers an innovative way of playing with ads, as the name imples, via animation. read more
February 25, 2014
Who doesn’t want to save money? Even bloggers do run into cash flow problems sometimes. Maybe I should reword that to “bloggers, specially, run unto cash flow problems”. That’s because for many of us, blogging does not prove to be as lucrative as for the big boys of the blogosphere. While we may make a decent living, we always welcome bonuses – that includes making some savings.
Of course, there are many ways by which freelancers can save money, and one of them is to use a VPN service. read more
February 10, 2014
Generally, it seems pretty clear what plagiarism is: when a writer uses work created by someone else without acknowledgment or attribution. In other words, plagiarism is when an author claims someone else’s work as his or her own. Although these guidelines seem quite clear, the problem of plagiarism runs rampant. Important to note, here, is that the problem can occur in two different ways. First, an author can knowingly plagiarize a work for their own gain. In another way, though, plagiarism can be accidental, where an author simply doesn’t know how to properly cite source material or attach attribution.
Despite the potential for an honest mistake, however, all plagiarism can lead to serious consequences. According to a study referenced in the New York Times, “40 percent of 14,000 undergraduates admitted to copying a few sentences in written assignments.” The numbers don’t change much for graduate school students—30 to 33%—or writers outside of academia. Although plagiarism occurs most often in writing, it can occur in photography, filmmaking, advertising, or any other creative media. To hone the focus, however, and group many of these plagiarism cases under the same banner, the biggest challenge in fighting plagiarism is handling it in the digital age. read more
February 5, 2014
What’s in a name?
The old adage is as true today as it ever was. A name is just a word, unless it is leveraged correctly. When you look across the business landscape, there are dozens of examples of business people who have leveraged their name to add value to their brand and their offerings.
For example, Donald Trump has taken his name and placed it atop dozens of buildings across the world. In fact, his name has become so valuable that he now licenses it out to other business people in order for them to add value to their brand. It is a terribly kept secret that the Donald doesn’t even own minority stakes in many of the buildings that bear his moniker. read more
February 4, 2014
Website design is a lucrative and challenging career. While not everyone may be into the intricacies of designing websites, there is a certain level of satisfaction that one achieves when seeing his creations displayed for the whole world to see – not to mention the fact that clients are willing to pay for excellent work. However, you cannot ignore the fact that the website design process can run into many stumbling blocks, especially when it comes to coding.
The good news is that with the resources available to web design enthusiasts and professionals these days, there is a way to build websites that stand out in looks and features without having to spend so much time on learning how to code. read more
January 28, 2014
So you want to create a website? Who doesn’t? With all the resources available these days, practically anyone can build a website. You don’t have to be a pro to come up with a decent site, although it does help to know at least the basics.
If, however, you do not have the luxury of time (and money), then you will want to opt for a website builder that will do most of the work for you. If you are a professional designer, and you want something that will provide you the results you want, fret not. This post is going to point you in the right direction. We understand your pain as a professional designer, and know how tired you are of the DIY website creators, which is why you’ll love what we are about to share with you.
Here are three website builders that will certainly make your life easy. The trick is to dig a little deeper with regard to the features they offer so that you can make an informed decision as to which website builder to use.
January 27, 2014
With the overwhelming amount of content to be found online, it is a wonder than anyone can catch – and keep – the attention of readers. There is the “old” adage that content is king, but with so many excellent copywriters and bloggers making a living out of content creation, what else can you do to make sure that your blog or web site gets the edge that you need?
Images. Photos. Screenshots.
No matter how many times the phrase “a picture paints a thousand words” may be used, no matter how much it may grate on your nerves because of overuse, it rings so – especially online! read more
January 25, 2014
So you have been on and off at it, writing for yourself and even looking into various resources for writers. You are interested but you don’t take the plunge for whatever reason. You are somewhere in between, not knowing whether to forget about writing altogether or take it to the next level.
Here are 5 signs that will tell you that you should be taking your writing seriously. read more