January 19, 2015
“Call a woman a “mommy blogger” and you might as well be slinging mud. The expression, as it is most commonly used, is patronizing at best, derogatory at worst.” – Lauren Apfel, debate editor for Brain, Child Magazine
Being a mother is probably the most difficult job in the world, especially if you have to raise your kids, work, and manage the whole household all at the same time. It is thus not a surprise that mommy blogging has become popular. Not only does it provide an outlet (even therapy) for moms, but it can also be a means of earning money.
We can’t ignore the fact that in some circles, mommy blogging is looked down upon. As the quote from Lauren highlights, the term can be patronizing.
But it doesn’t have to be so. There are many successful mommy bloggers who are to be admired for what they have accomplished, not only in terms of popularity but because of the quality of their writing. If you want to launch your own mommy blog, make sure to look to these successful mommy bloggers for inspiration. read more
January 15, 2015
While you are posting what you ate for breakfast, lunch, dinner, and everything in between – not to mention selfies every hour – there are those who use social media for something more beneficial. No, I am not talking about social media marketing, which certainly has its benefits, but what I mean is a concern that affects the society as a whole.
I’m referring to law enforcement agencies which are turning to social media to help them do their jobs better. read more
January 13, 2015
In 2014, the top social networks were, in terms of number of month actual users, in order:
- Google Plus (surprise, surprise!)
Not surprisingly, each platform has a specific target demographic, which is basically divided into two major sectors: professional use and personal use.
When it comes to profession and/or business purposes, the main contenders are Facebook and LinkedIn. The question about which platform serves a business best remains unanswered. read more
January 5, 2015
Editor’s note: This post was written by V K Rajagopalan, who has over 30 years of experience in the field of Information Technology. He has worked with multinational companies like KLM, Siemens and Wipro. He holds a Masters Degree in Business Administration and is a SAP Consultant certified from SAP, Germany. He is a Director in Paduka Consultants Private Limited that he established in 2006. Over the years, he has become an expert in all aspects of SEO, both online and offline. He utilizes this expertise for his own business as well as his clients. He currently resides in New Delhi, India with his wife and 2 sons.
Is Google Panda still getting you down? Introduced in 2011, this algorithm was designed to lower the rank of low-quality websites, sites with “thin” content, and give users access to higher-quality, more in-depth content. A lot of big-name websites took a major hit and, as the algorithm has been refined over time, Google has caught a lot of websites in its snare. If you think you’ve been caught by the this grizzly beast, here’s how to fight back. read more
December 16, 2014
Editor’s note: This post was written by Adam Kruger, who works at Resurgent Technology LLC, a growing yet small startup company in Chicago, IL. He enjoys sharing his insights and experiences through blogging.
It is not normally one single factor that flags up your website as needing a facelift, but a combination of issues that combine to spell out to you that a remodel would be a good idea.
There are plenty of tools available to help your website get a new lease of life and makeover, such as Adobe CS5 Design Premium Mac, but before you get started you need to take a baseline and see how your current site compares to the competition. read more
December 15, 2014
The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.
November 5, 2014
Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.
Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. read more
October 31, 2014
Although the spotlight is currently on blogs focusing on social media marketing, content marketing, and similar subjects, personal blogs are alive and kicking. There was a time when the idea that Facebook was killing personal blogging was being thrown about, but there are still many personal blogs out there; and while not everyone does not have monetization as the main goal, there is always that bonus if you want it. So why not monetize your personal blog while you’re at it?
If you have a personal blog, and you want to monetize it, here are things you can do. read more
October 24, 2014
The average social media user may not face any issues with regard to crime. Trolling, sure. That’s what the Internet is for, right? Crime directly related to social media is not that common, though. Or is it?
In recent times, however, studies have shown that there is a correlation between crime and social media. As early as 2012, the BBC reported that alleged crimes related to Twitter and Facebook have increased eight-fold in four years!
To be fair, the findings of various studies are not always negative. But when it does go wrong, it can get shocking. read more
October 18, 2014
2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.
Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.
1. Improve in-store purchasing with POS software
Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.
Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s). read more