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October 18, 2014

Finish 2014 Strong by Implementing These 5 Tactics into Your Business

2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.

Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.

1. Improve in-store purchasing with POS software

POS software

Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.

Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s).  read more

October 17, 2014

Practical Tips on Selecting Payment Options for eCommerce Sites

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So you have an eCommerce site. You have great products to sell, and you know how to run a business. There are many factors to consider, and you’ve got them all covered.

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One thing that many eCommerce business owners are concerned with are payment options. This aspect of online stores can be problematic because of the very nature of the business: online shopping has to be able to offer customers different ways of paying for their purchases. Otherwise, your online store might lose business. read more

October 9, 2014

When Bloggers Need a Break From Blogging

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Blogging is easy, so many people say. But anyone who actually blogs to reach their goals and succeed knows that blogging can be a daunting task at times. While the definition of goals and success may differ from blogger to blogger, at the end of the day, one needs virtual elbow grease to get where they want to.

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That being said, there are times when bloggers need to take a break from what they do day in and day out. Office workers get the weekend off. They get weeks of paid vacation. Bloggers who work for themselves and/or do freelance work don’t get that luxury – unless they purposefully schedule a break. read more

October 6, 2014

How Does ISO 9001 Certification Affect Freelance Writers?

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No doubt, when you look for freelance writing jobs – as a blogger, content creator, or copywriter – you’ve come across the label ISO 9001. Many companies advertise that they have ISO 9001 Certification.

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What are the implications of this label for freelance writers? How does ISO 9001 affect you?

To start with, it’s better to clarify exactly what ISO 9001 means. read more

October 1, 2014

Quick Tips on How to Become a Great Writer

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great writer

Many aspiring writers – and bloggers – dream of publishing a novel that will become a great hit. Lindsey Stone has put her creativity to work in this way, and you can too. Great writers aren’t born great. They get that way through practice and determination. Here is a compilation of other tips to help you get your creative juices flowing. read more

September 22, 2014

The Intersection Between Reputation and Brand Marketing

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Editor’s note: This post was written by Kevin, an account director at Online Rep Management. He has been working in internet marketing and public relations for over 8 years. Kevin got his start working online in SEO, link building, and some affiliate marketing. Kevin is most passionate about helping good brands become online entities. Read more on Google+ follow Kevin on Twitter!

The relationship between reputation and brand is so tightly knit, it is difficult to separate them, or know where one ends and the other begins. Like love and marriage, it is difficult to have one without the other. Unlike the chicken and the egg, we are pretty sure which comes first.

brand marketing

Before a company can develop a meaningful brand, it has to garner a positive reputation from a loyal base of consumers. There are a number of factors that go into building a brandable reputation. Here are just a few. read more

September 5, 2014

Blogging and Time Management: Who Has Time to Blog?

You do have time to blog if you play your cards right. Blogging is one of those things that sounds easier than it is. If you’re starry eyed from the idea of monetizing your blog and enjoying passive income, or making millions like one of the rare YouTube sensations, it’s time for a reality check.

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Yes, you can make a decent living as a blogger but it takes a lot of time, skill, and commitment. However, the “time” part is what a lot of people struggle with. read more

September 2, 2014

5 Reasons Why Blogging Is a Great Way to Build a Personal Brand

Editor’s note: This post was written by Pratik Dholakiya, co-founder & VP of Marketing of E2M and OnlyDesign. He’s passionate about fitness, start-ups, entrepreneurship & all things digital marketing. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.

We are witnessing a new era in branding: the emergence of personal branding as a means of marketing one’s business. You’ve got CEOs of companies trying to establish personal credibility that rubs off on their company’s brand; there are digital marketing managers out there who are trying to come across as authority figures in their niche to market various products and services, and then there are business owners who sometimes have more visibility than their brands, courtesy of personal branding.

build a personal brand

A big reason why people want to build a personal brand is that it is seen as yet another way of boosting visibility of a business, albeit in an indirect manner. It is also seen as a great way of adding to the ‘credibility juice’ that surrounds a particular brand. The saying ‘You are known by the company you keep’ explains the use of personal branding best.

By increasing personal credibility, you are essentially trying to enhance the trustworthiness of your brand by association. And it is working. Forbes has a nice article that serves as a guide to building your personal brand. It talks about the importance of building a personal brand and how you can go about creating an effective one.

One of the better ways of marketing yourself is publishing content on your own blog or on somebody else’s blog/website . It’s a tactic that is devoid of any complication. All you need to do is create useful content and find a home for it. read more

August 18, 2014

Is WordPress Dead?

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Editor’s note: This post was written by Anna, a freelance writer and researcher from the Olympia, WA area who loves to obsess about weird topics and then write about them. When she isn’t writing, she is outside on her bike and contemplating her eventual trip to graduate school.

The fast answer is no: WordPress is very much still alive and kicking.

Melting WordPress Logo

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However, just like any great leader, imitation is the sincerest form of flattery, and there are plenty of options giving WP a run for their money. For example, anyone who’s watched CNBC’s Restaurant Startup has probably noticed a strong push for Wix. Clearly, this competitor is dishing out big bucks to be touted on TV as the easiest free way to create a website.

However, don’t fret, hardcore WP lovers. While it’s still arguably the most popular of all blogging platforms, it’s waning. There’s still time for it to recover, but not if the brains behind it don’t tackle some of the biggest drawbacks. Even users who declare their devotion to WP have to admit there are some big bumps on the road to using it.

Here are some of the biggest cons, along with a smattering of favorite pros. read more

August 11, 2014

How Furthering Your Formal Education Can Help You as a Blogger

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Anyone can be a blogger, right? All you need is to have an idea – or tons of them, some clue as to the technology (what platform to use, for example), and some social media/content marketing skills. If you only have ideas, it’s still possible to blog. There is certainly no lack of  tutorials and guides for beginning bloggers, and if you want to take things further, there are more advanced guides as well.
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But what if you really want to make a splash and play with the big boys and girls? What is it that you need to do? read more