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December 16, 2014

Your Aging Website: When and How to Get a Web Design Facelift

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Editor’s note: This post was written by Adam Kruger works at Resurgent Technology LLC, a growing yet small startup company in Chicago, IL. He enjoys sharing his insights and experiences through blogging.

It is not normally one single factor that flags up your website as needing a facelift, but a combination of issues that combine to spell out to you that a remodel would be a good idea.

web design facelift

There are plenty of tools available to help your website get a new lease of life and makeover, such as Adobe CS5 Design Premium Mac, but before you get started you need to take a baseline and see how your current site compares to the competition. read more

December 15, 2014

The Power of Video Content Marketing

The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.

Video Content Marketing

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November 5, 2014

4 Reasons You Don’t Get Organic Clicks

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Many people are under the impression that having a website, writing high quality content and boosting social shares will increase organic traffic to their website. With this mentality, you’re setting yourself up for disaster since you’re forgetting the fundamentals of SEO and how they relate to search engines.

get organic clicks

Many bloggers will agree that on-page and off-page SEO will dramatically improve your traffic while building your brand. If you’re not getting the results you feel you should, then you should implement these simple but effective strategies within your content. read more

October 31, 2014

How to Monetize a Personal Blog

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Although the spotlight is currently on blogs focusing on social media marketing, content marketing, and similar subjects, personal blogs are alive and kicking. There was a time when the idea that Facebook was killing personal blogging was being thrown about, but there are still many personal blogs out there; and while not everyone does not have monetization as the main goal, there is always that bonus if you want it. So why not monetize your personal blog while you’re at it?

monetize personal blog

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If you have a personal blog, and you want to monetize it, here are things you can do. read more

October 24, 2014

Crime and Social Media

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The average social media user may not face any issues with regard to crime. Trolling, sure. That’s what the Internet is for, right? Crime directly related to social media is not that common, though. Or is it?

crime

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In recent times, however, studies have shown that there is a correlation between crime and social media. As early as 2012, the BBC reported that alleged crimes related to Twitter and Facebook have increased eight-fold in four years!

To be fair, the findings of various studies are not always negative. But when it does go wrong, it can get shocking. read more

October 18, 2014

Finish 2014 Strong by Implementing These 5 Tactics into Your Business

2014 is nearing its close. As we prepare to enter the final quarter of the year, it’s time to reflect on your company’s current standing. With an honest self-assessment, you can enter 2015 strongly with the right plans for improvement.

Every business has unique needs, strengths, and weaknesses — all of which you must assess as the year comes to a close. Here are five essential elements that offer benefits to almost any organization.

1. Improve in-store purchasing with POS software

POS software

Most businesses today have an e-commerce presence. Many e-commerce stores began as a mere supplement to their physical stores, but in today’s commercial arena, e-commerce is developing an ever greater share of the market.

Physical stores are falling behind. While this obviously means greater profits online, no one should make the mistake of neglecting the opportunity to modernize their brick-and-mortar store(s).  read more

October 17, 2014

Practical Tips on Selecting Payment Options for eCommerce Sites

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So you have an eCommerce site. You have great products to sell, and you know how to run a business. There are many factors to consider, and you’ve got them all covered.

ecommerce
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One thing that many eCommerce business owners are concerned with are payment options. This aspect of online stores can be problematic because of the very nature of the business: online shopping has to be able to offer customers different ways of paying for their purchases. Otherwise, your online store might lose business. read more

October 9, 2014

When Bloggers Need a Break From Blogging

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Blogging is easy, so many people say. But anyone who actually blogs to reach their goals and succeed knows that blogging can be a daunting task at times. While the definition of goals and success may differ from blogger to blogger, at the end of the day, one needs virtual elbow grease to get where they want to.

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That being said, there are times when bloggers need to take a break from what they do day in and day out. Office workers get the weekend off. They get weeks of paid vacation. Bloggers who work for themselves and/or do freelance work don’t get that luxury – unless they purposefully schedule a break. read more

October 6, 2014

How Does ISO 9001 Certification Affect Freelance Writers?

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No doubt, when you look for freelance writing jobs – as a blogger, content creator, or copywriter – you’ve come across the label ISO 9001. Many companies advertise that they have ISO 9001 Certification.

iso 9001 certification

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What are the implications of this label for freelance writers? How does ISO 9001 affect you?

To start with, it’s better to clarify exactly what ISO 9001 means. read more

October 1, 2014

Quick Tips on How to Become a Great Writer

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great writer

Many aspiring writers – and bloggers – dream of publishing a novel that will become a great hit. Lindsey Stone has put her creativity to work in this way, and you can too. Great writers aren’t born great. They get that way through practice and determination. Here is a compilation of other tips to help you get your creative juices flowing. read more