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October 31, 2014

How to Monetize a Personal Blog

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Although the spotlight is currently on blogs focusing on social media marketing, content marketing, and similar subjects, personal blogs are alive and kicking. There was a time when the idea that Facebook was killing personal blogging was being thrown about, but there are still many personal blogs out there; and while not everyone does not have monetization as the main goal, there is always that bonus if you want it. So why not monetize your personal blog while you’re at it?

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If you have a personal blog, and you want to monetize it, here are things you can do. read more

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November 5, 2013

Tools for Selling Digital Downloads

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There are some great online alternatives available online that are worth considering if you’re looking to sell your digital work such as an ebook, blog theme or software, from your own website. When considering selling your work online there are some considerations that must be taken into account: read more

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August 9, 2013

Turning Your Blog Into a Business with David Risley

Monetizing Blogs

David Risley got a very early start in the blogging world at a time when Google was a promising startup, and AOL CDs were still sent by the truckload. He’s managed to build a six-figure business, and currently shares the tools of the trade over at Blog Marketing Academy.

When did you first start blogging?

I started about 15 years ago, before blogging was even a word. It was a very manual process back then. Raw HTML files and the whole thing… but it was still the essence of what blogging is – writing and publishing articles. I got started as a technology blogger, and was motivated by a magazine article on how to build a website in 20 minutes or less. I thought that’d be cool, so I set up a basic site on my ISP’s free 5MB of web space they gave me. The rest is history.

What moment did you realize you could make money from blogging, and possibly generate a full-time income?

Back in the day, the idea of web advertising was kinda new. But, I began to see people with tech sites do it. For example, I had a chat with Anand Lal Shimp, from Anandtech.com, way back before he was a big deal in the tech space. He was beginning to host some advertising on his site. At the time, I was on Geocities (remember them?), but I made the decision to move my site over to Pair Networks so that I could get rid of the Geocities “no advertising” rule. From there, I decided to pursue some advertising revenue with the site. read more

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September 9, 2008

WTF Blog Clutter: Your Ad Here

Is your blog filled with “Your Ad Here” titles with empty space all around it? Honestly, WTF?

As part of our ongoing WTF Blog Design Clutter article series, let’s look at people’s attempt to inspire advertisers on their blog, and where it falls down as a design element.

The empty ad space that sits there with the note “Your Ad Here” isn’t very inviting. In fact, it’s just wasted space. If there are no ads there, then there is a lot of wasted space in your blog’s sidebar. read more

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July 25, 2008

New Advertising Service from Performancing and Splashpress

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PerformancingAdsIf you are a reader of Performancing you might have already seen the announcement last night of the new Performancing Ads service.

Some highlights:

  • Open to all publishers big and small
  • Book your own ads for free
  • Gain free traffic through the “exchange” program
  • Recurring commission from affiliate referral program
  • and of course buy and sell ads!

If you have a space in your blog then this is at least well worth a try. In fact as a publisher I much prefer these sorts of ads over Adsense and I will tell you why… read more

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July 15, 2008

Blogging Jobs: How Much Are Bloggers Paid to Blog?

Blogging Jobs by Lorelle VanFossenAs we continue with this series on blogging jobs, it’s time to look at the income a blogger can make by blogging for pay.

The skills and qualities a company or blog owner is looking for from a blogger are extensive, far beyond just writing abilities. As with any freelance job, determining how to put a value on the time it really takes, and the costs associated with the time and production, is really hard when the real cost is in time, not materials. Bloggers should be paid for the time as well as their expertise and abilities. Are they? This is a problem that has been around for a very long time. How much is your time worth?

For many decades, professional editorial writers found a compromise on the time/value issue with payment by the word with a restriction on word count. I often was told, “We’ll pay you a dollar a word up to 1,000 words maximum.”

This meant the magazine, newspaper, newsletter, or other print publication had space for one thousand words that needed to be filled. Going over meant changing their magazine or newspaper design structure. Giving them less meant I’d be paid less, but somewhere in the middle was a compromise for both of us, usually in the form of me setting a minimum fee I was to be paid, no matter the word count, such as “I want $500 minimum for 700 words and a dollar a word thereafter.” If the article came it at 400 words, I would still be paid my minimum. If it crossed the 700 word mark, at which point I should have been paid $700 for a dollar a word, that’s when they have to start paying me the dollar a word rate. It wasn’t the best, but the companies felt like they were getting a deal and for the most part, I covered the minimum I needed to pay my rent and eat.

Here is a chart for the various traditional writer’s pay scale based upon a dollar amount per word. The more experience and expertise, the higher the fee per word.
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Blogging Jobs: How Much is Blogging Worth?

Blogging Jobs by Lorelle VanFossenIn “Blogger Jobs: What Are They Looking For?” we talked about what jobs are out there and what blog owners and companies are looking for when they hire a blogger. Blogger Jobs: How to Apply For a Blogger Job? covered how to apply for a job as a blogger, with some good tips on what to do – and not to do. Today, I want to look at a very serious issue: How much are they paying bloggers to blog?

The issue of the blogging pay scale is very important, not just because I’m one of the workers in this new industry who expects to be able to pay the rent or meet a mortgage, but also because I represent the hundreds of thousands, possibly millions, of people who want to make money blogging.

In a NY Times article on the blogging sweatshops by Matt Richtel (Print Version) the description of people of one of the hottest jobs in the world has writers churning out mass volumes of content working around-the-clock to make enough money to survive. It’s called blogging.
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June 24, 2008

OpenX Looking for Plugin Testers

This is good news for everyone running a website sporting ads. Ad management is tedious, and that’s where software like OpenX comes in, your very own ad management tool. The problem is, it’s a bit too much for most of us. I don’t know if the upcoming WordPress and Drupal plugins will change that, but it is a good sign that they are looking for testers for them. We will know soon.

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June 17, 2008

Techorati Launches Blog Ad Network Today

TechCrunch reports that Technorati’s rumored blog ad network will launch today at 9 am PST. At least that’s when we’ll be let into the Technorati Media website, 401 password protected at the moment.

The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO Richard Jalichandra says these blogs reach a combined audience of approximately 17 million unique monthly visitors.

Michael Arrington writes that Technorati Media will sell ads on CPM basis, and that revenue shares are negotiable. For now it’ll only be big heavy hitter blogs, so your recent launch will probably have to grow a bit before applying.

It’ll be interesting to see if Technorati Media will open up to smaller publishers as well, and how well it will stand against Federated Media, or Six Apart’s venture for that matter. More on this as it evolves.

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June 16, 2008

Technorati Secures Money, Info Coming Soon

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TechCrunch reports that Technorati has secured another $7.5 million in venture capital. The report also states that Technorati is due to make an announcement this week, possibly about the rumored blog ad network. More sometime this week, then.

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