This is good news for everyone running a website sporting ads. Ad management is tedious, and that’s where software like OpenX comes in, your very own ad management tool. The problem is, it’s a bit too much for most of us. I don’t know if the upcoming WordPress and Drupal plugins will change that, but it is a good sign that they are looking for testers for them. We will know soon.
The company has been testing the new sales product with a number of partners, including BlogTalkRadio, BlogCritics, BlogCatalog, BlogTV, Technabob, GPSMagazine, GeekAlerts and NerdApproved. CEO Richard Jalichandra says these blogs reach a combined audience of approximately 17 million unique monthly visitors.
Michael Arrington writes that Technorati Media will sell ads on CPM basis, and that revenue shares are negotiable. For now it’ll only be big heavy hitter blogs, so your recent launch will probably have to grow a bit before applying.
It’ll be interesting to see if Technorati Media will open up to smaller publishers as well, and how well it will stand against Federated Media, or Six Apart’s venture for that matter. More on this as it evolves.
“There is no reason bloggers shouldn’t be earning ad revenue from blogging – that’s why we’re launching the ‘One Click’ solution for Blogger.com,” said Kontera Director of Product Management, Mr. Gabi Peles. “With Kontera’s new ‘One Click’ solutions, bloggers with minimal or no technical skills can implement Kontera on their blog and define where and how the ContentLink In-Text Ads will appear.”
“One Click” being their solution to add the ads, using plugins or similar. The support for Blogger follows the WordPress plugin we’ve reported on previously. There are also plugins for Joomla and Drupal. Actually, you could add Kontera ads to a Blogger blog previously too, but not in a One Click sort of way.
Chitika’s Premium Ads offering will be available across the whole b5media network, being “over 350 hight quality websites and blogs” according to the press release. Naturally, both parties are happy with the partnership deal.
Having already proven to deliver a significant boost in overall revenue for untargeted ad placements, the Premium Ads program is being adopted throughout the b5media network. “We found Chitika’s Premium Ads relevancy coupled with the high CPM yield to be uniquely suited for our entire network” says Jeremy Wright, CEO b5media. “The most interesting aspect of Chitika’s new Premium ad program is that the ads will only show up when there is a targeted and relevant offer to the user, which in turn helps deliver higher ad revenue for us.”
Only showing relevant ads is a good thing, in my book.
BlogRolled.com is a new service to buy and sell text links on your blog, but without any scripts and therefor hard to track for Google. The idea is, of course, to nab a piece of the Text Link Ads cake, since it’ll be hard for search engines to slam down on you buying and selling text links when there’s no script to analyze.
That’s right, no script. If you’re a blog publisher, and someone buys a link in your blogroll, you’ll add it manually, and be paid a flat fee per month, or similar.
What do you think? Will Google tackle this as well, and find a way to penalize sites using this server, or is the TLA 2.0?
Hat tip: John Chow
Kontera is one of the providers of in-text ads, hated by some (usually readers), and loved by others (mainly publishers making ad dollars). If you’re a Kontera user running a WordPress blog, it just got a lot easier to add the ContentLink tag to your blog, and block out parts of it, with the release of the official Kontera WordPress plugin. Instructions and download links in the Kontera blog post.
Google launches mobile image ads, as in targeted ads for mobile phone pages. So let’s say you’re reading a blog on your mobile phone, since it’s got a mobile edition for you. Right, you get an ad. Would you click it? I wouldn’t, mobile browsing overall is too slow, and too much on the go, for me, although wifi enabled devices with bigger screens and faster internet connections might be a whole different matter.
As of now, just over 68% of the TechCrunch readers polled on this matter says no, with 10% saying yes, and the rest says “maybe”. Then again, maybe the TechCrunch crowd isn’t the target for these things?
Sarah Perez, a blogger I respect highly has written a post on Read Write Web that I feel will open the eyes of many bloggers towards what I believe to be the coming issue with blogging for money in general: control over content.
This is something that I knew was coming as the RIAA started to fight for control over music, and now the fight for content freedom has expanded to movies, and while both of these are fighting a losing war, it was only a matter of time before the profitability of raw textual content started to see more of the same issues.
It is summed up nicely in the post:
It’s not just bloggers whose content is being used, shared, and profited from today – perhaps now bloggers can begin to appreciate what other industries, like the recording industry or the movie-making industry, has had to face in this new digital age.
What this means for us as bloggers and new media creators is that the very technologies that we have grown to love are the same forces that are turning our efforts, be them our words, our videos, our music, our photos, or anything we create, into a commodity – something that has little monetary value on its own, but in aggregate, can become something of value.
This could mean that data on its own won’t be of great value, but filters, like TechMeme, and other services will feed our ever increasing need for content and make big money doing it.
You have to read through this post. Let it all sink in before giving your opinion on this, as the implications are, at least in my mind, very far reaching.
Over the years I’ve learned a lot about business from Blogging. I’ve learned sometimes you have to step away to gain a new perspective. Since I started blogging as a business I’ve been apart of a few small startup companies that largely failed in some areas and succeeded in others largely because of the inability to scale due to monetization of content and the inability to scale in terms of the reality of man hours needed to make it a success. Recently Raj Dash wrote an article over at Performancing entitled What’s Wrong With The Blogosphere. One thing is for sure in this article Blogging is Hard Work if you are doing it day in and day out and relying on it for income.
Since I worked on two startups that largely relied on monetizing content, and have consulted with countless others I found one thing that I tried my hardest to do. Find a product and build content around that product that in turn becomes the source of monetization. Look at some of my heroes on the web and many of them have a product.
The Business of Blogging is hard, but one of the better ways to monetize content is to find a product and let the product monetize the content naturally. If your passion is travel develop a product and monetize it with your hiqh quality content. Try not to burn yourself out and treat blogging more like a real job and less like a lifestyle.