Kontera is one of the providers of in-text ads, hated by some (usually readers), and loved by others (mainly publishers making ad dollars). If you’re a Kontera user running a WordPress blog, it just got a lot easier to add the ContentLink tag to your blog, and block out parts of it, with the release of the official Kontera WordPress plugin. Instructions and download links in the Kontera blog post.
Google launches mobile image ads, as in targeted ads for mobile phone pages. So let’s say you’re reading a blog on your mobile phone, since it’s got a mobile edition for you. Right, you get an ad. Would you click it? I wouldn’t, mobile browsing overall is too slow, and too much on the go, for me, although wifi enabled devices with bigger screens and faster internet connections might be a whole different matter.
As of now, just over 68% of the TechCrunch readers polled on this matter says no, with 10% saying yes, and the rest says “maybe”. Then again, maybe the TechCrunch crowd isn’t the target for these things?
Sarah Perez, a blogger I respect highly has written a post on Read Write Web that I feel will open the eyes of many bloggers towards what I believe to be the coming issue with blogging for money in general: control over content.
This is something that I knew was coming as the RIAA started to fight for control over music, and now the fight for content freedom has expanded to movies, and while both of these are fighting a losing war, it was only a matter of time before the profitability of raw textual content started to see more of the same issues.
It is summed up nicely in the post:
It’s not just bloggers whose content is being used, shared, and profited from today – perhaps now bloggers can begin to appreciate what other industries, like the recording industry or the movie-making industry, has had to face in this new digital age.
What this means for us as bloggers and new media creators is that the very technologies that we have grown to love are the same forces that are turning our efforts, be them our words, our videos, our music, our photos, or anything we create, into a commodity – something that has little monetary value on its own, but in aggregate, can become something of value.
This could mean that data on its own won’t be of great value, but filters, like TechMeme, and other services will feed our ever increasing need for content and make big money doing it.
You have to read through this post. Let it all sink in before giving your opinion on this, as the implications are, at least in my mind, very far reaching.
Over the years I’ve learned a lot about business from Blogging. I’ve learned sometimes you have to step away to gain a new perspective. Since I started blogging as a business I’ve been apart of a few small startup companies that largely failed in some areas and succeeded in others largely because of the inability to scale due to monetization of content and the inability to scale in terms of the reality of man hours needed to make it a success. Recently Raj Dash wrote an article over at Performancing entitled What’s Wrong With The Blogosphere. One thing is for sure in this article Blogging is Hard Work if you are doing it day in and day out and relying on it for income.
Since I worked on two startups that largely relied on monetizing content, and have consulted with countless others I found one thing that I tried my hardest to do. Find a product and build content around that product that in turn becomes the source of monetization. Look at some of my heroes on the web and many of them have a product.
The Business of Blogging is hard, but one of the better ways to monetize content is to find a product and let the product monetize the content naturally. If your passion is travel develop a product and monetize it with your hiqh quality content. Try not to burn yourself out and treat blogging more like a real job and less like a lifestyle.
Besides the fact that everyone wants to make thousands of dollars, this book is by far the most interesting blog spinoff product I’ve seen so far. Both Chris and Darren are, besides being great guys, also true probloggers, and they know what they’re talking about. This could very well be one of those required books, and a must have for anyone that wants to make it in blogging, much as Stephen King’s On Writing is for anyone who wants to write good fiction.
I am frequently asked about how to make money on the web, especially how to make money with your blog. I find a wide variety of answers around the web, some of them get rich quick schemes, PageRank games, and SEO illusions, but there is only one answer that I want to shout to the roofs, but few people listen.
Blogging as a business is business. It takes business training and skills to make money with your blog.
That’s it. That’s the secret. John Chow, Guy Kawawasaki, Darren Rowse, Seth Godin, these princes of blogging didn’t get rich with their blogs by just having blogs. They used their business sense and know how to make their blogs work for them. They understood that a blog is just another tool in the business arsenal, a business card and resume all wrapped up in one, offering a business a powerful communications tool. In order to make your blog work for you, you have to understand how business works.
To have a “successful” blog and to make your blog work for you, you have to have skills and training in advertising, marketing, economics, finance, writing ability and language skills, public relations, networking, everything any business needs. These are the skills you bring it to your blog to make it a success, earning the money you deserve. read more
As my volume of freelance blog writing continues to grow, I’ve found it increasingly important to track where my earnings are coming from. This is key for several reasons:
1) Less headaches. You’ll save yourself from scrambling at the last minute when it’s time to file taxes.
2) You can identify trends. For example, if your skills have greatly improved and your blogging profile becomes more marketable, it might be time to increase your rates. Keeping tabs on what you are earning from each client will help you recognize which jobs you should keep and which you should ditch, should you be fortunate enough to have an overflowing plate.
3) Get paid. By being in tune with how much money you should be earning, you’re less likely to forget that a certain client has forgotten to pay you. Most blog network owners are busy folks. They don’t mean not to pay you – or pay you late. Sometimes, they just need a reminder.
Up to this point I have relied on MoneyTrackin to keep my blog finances in order. Simply input the amount you’ve made, add some keywords, and you have access to a bevy of charts that will make it easy to see where the money is coming from – and where it’s going.
There might be a better tool out there that I’m unaware of.
Do you guys keep track of your blogging income? If yes, how?
No, ladies and gentlemen, blog networks aren’t dead, they’re just a bit more anonymous than they used to. Not counting b5media of course, they’re doing their thing as usual… The blog networks of today are more subtle, not big network navigation bars or set templates, although some still do that. It is more of a subtle form of networking these days, with individual brands linking together in partnerships.
The individual brand is important, so it makes sense to make it stand on its own. I’ve written about that previously on Wisdump.
Back to blog networks. So you’ve got b5media, and then there’s Gawker and AOL/Weblogs, and then some.
Blogging is about writing. That is a fact. You can video blog, podcast, and do all kinds of fun things with your blog, but it is the writing that makes or breaks a blog. What you say in the blog posts, descriptions of visual and audio elements, and what words you offer search engines for their indexing to help people find your blog.
However, blogging is not just about the writing, albeit it is a large part. Blogging today is about so much more. Are you ready? Do you know all the things you have to know about blogging before you start blogging? Or after?
Whether you are a new blogger or long time blogger, these are the things you are going to have to learn about in order to blog in today’s world. read more
Bloggers can now earn revenue by placing CBS News revenue-sharing widgets on their Websites. Dubbed the CBS Local Ad Network, the widgets display real-time local headlines (along with a banner ad sold by CBS) from CBS television stations in your area.
The project marks the first major media television network to share revenue with
localized social-media Websites.
CBS is conducting a staggered roll out of the ad network. Currently, it’s available in Boston, Dallas-Fort Worth, San Francisco, Denver and Chicago. It’s expected to hit New York, Los Angeles, Philadelphia and others in the coming weeks.
The big mystery is what percentage of the ad revenue local sites will receive. CBS has yet to announce the cut. This seems to be a trend with ad networks of late. Don’t they realize that this is the part most bloggers care about the most?
Anything beats AdSense, no?
Geo-tagged widgets are not new, but the relationship forming with large media entities and John Q. Blogger certainly is. Let’s hope they offer up a decent enough cut to generate interest.