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March 11, 2009

Selling A Blog: Not Just About The Money

I have sold my fair share of blogs, although I’m most definitely not among the worst blog hustlers out there. Every time I have indeed decided to part with a blog, or any other website for that matter, I’ve done what I could to find a good buyer. Not all manage to do so, blinded by the hopes and dreams of the buyer, or just by the wad of dollar bills offered. There’s a really nice post on that up on Webmaster Source, which comes down to this advice:

If you ever end up wanting to sell a well-established blog for some reason, think of your readers. Before you just sell to the highest bidder, put up a post asking if any of them would like to buy it. Someone from your community is more likely to keep it going. Shop it around to some blog networks or other bloggers on the same topic, maybe.

So true, so true. Read the whole thing here.

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February 16, 2009

UK’s Sunday Times newspaper publishes “the 100 best blogs”

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As far as I’m concerned, putting together a “100 best blogs” post is potentially very easy (there are hundreds of millions of them) and yet extremely difficult — how do you narrow that list down to just 100 even in one genre?

The Sunday Times is the latest one of the established media to have a go at creating a list of jumping off points. The article is definitely aimed at those for whom reading blogs is not a current pastime — feed readers and blog directories are explained in a side panel.

Here we have a handful of blogs in each category — world affairs, celebrities, style, words, original thinkers, cult, comic relief, domestic politics (UK focused) and visual aids. That’s just 50 blogs, with film, science, art, the home, theatre, pop and classical coming next week. read more

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January 26, 2009

Determining Media Values for Blogs

Have you ever wondered how a PR or marketing agency computes for media values within blogs? This is very different from advertising value – as there’s always a dollar price slapped on to a specific ad slot. But media value is different – as it takes into consideration other things such as how the message was communicated.

Media value is nothing more than a quantitative way to express the PR generated from your product through TV, radio, print and other below the line events. If you’re an Internet marketer or PR firm, have you developed a way to determine media values for your client? read more

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December 15, 2008

Email Contact and Blogs

For most bloggers, email is one of their most important tools. Whether it is a means of receiving feedback beyond the regular comment form, a method of obtaining new clients/advertisers or just a way of getting tips for future posts, most bloggers enjoy being available via email.

The question though is how to do it? Anyone with an email address is acutely aware of the high levels of email spam still being spent out, well after Bill Gates promised the problem would be solved, and don’t seek to invite any more of it or have legitimate mail lost in existing spam filters.

Bloggers that want to invite email communication have a serious challenge trying to open the doors to their readers without inviting a deluge of pharmaceutical and scam emails as well. There are techniques that can reduce the problem, but no perfect solutions. Instead, one has to find the answer that works best for them read more

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December 8, 2008

BBC Mumbai Twitter Debacle

BBC learned the hard way that Twitter is not always reliable. I doubt they thought so from the start, but the fact that they screwed up their Mumbai terror reporting running rumors floating on Twitter not only looks bad for the publisher, it also hurts the credibility of user generated content online. Steve Herrmann writes extensively on this on The Editors blog. read more

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October 31, 2008

Blogs Influence Buyers More Than Social Networks Do, BuzzLogic Study Finds

Buzzlogic LogoReaching for your wallet? You might just have read a blog article.

On Tuesday, BuzzLogic released a report called Harnessing the Power of Blogs which concludes that the blogosphere has more power than online social networks when it comes to shaping consumer buying decisions.

The report analyzes the results of a survey, conducted by JupiterResearch and sponsored by BuzzLogic, that asked 2,210 online consumers in the US about the ways in which different kinds of websites influenced their purchasing choices.

One conclusion of the survey: “Frequent” blog readers – that is, those who read blogs once or more each month – actually depend more on blogs to find other blog content than on any search engine.

Another interesting find: the number of people who read at least one blog a month has quadrupled since 2004. read more

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September 21, 2008

The 2008 Philippine Blog Awards

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The 2008 Philippine Blog Awards was concluded Saturday evening with the awarding ceremonies at the Esplanade in Pasay City, Metro Manila. Finalists in the 23 categories were narrowed down from hundreds of nominees, with winners selected by judges from various fields, mostly in the new media industry.

With the aim of recognizing notable Filipino-owned blogs in different niches, the Philippine Blog Awards was launched in 2007 to showcase notable blogs with quality content that engages readers from around the globe. This second year of the event marked the inclusion of network blogs written by Filipinos, blogs written by mainstream media practitioners as well as local corporations that use blogs are effective communication tools.

Two of our folks from Splashpress Media (which also owns the Blog Herald) were also finalists: Sophia Lucero’s Stellify.net was a finalist for Best Blog Design, and this writer for Best Network Blogger.

A list of winners can be found at itot54joni.com. Update: The official list has been published.

Postscript: Read organizer Jayvee Fernandez’ closing remarks, which talks about the three head fakes of blogging.

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September 12, 2008

Budget Fashionista Fashion Blog Success Story

budget fashionista kathryn finney client case studies If you were to throw a party in honor of your blog, how many people would turn up?

One of my lovely clients, Kathryn Finney, wrote to tell me how I missed out on a brilliant party. Their bash was to celebrate 5 years of Budget Fashionista.

At New York Fashion Week.

Over 500 people attended, with 100 queuing to get in! read more

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August 22, 2008

Do You Make Snap Posts?

I have been collecting topic suggestions from my readers this week and one of the replies I got was not a suggestion for my forthcoming content but a cry for help.

This blogger had been notified by a visitor that some of her old posts were, while funny, likely to land her in hot water. She quickly thanked the visitor and unpublished two or three of the worst offenders.

That wasn’t where the problem ended though. read more

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August 8, 2008

Blogging Ampersands

I agree with Gruber, this is truly a focused blog! The Ampersand blogs about, you guessed it, ampersands. Only ampersands. And you know what? It kind of works, because we’re linking it and so does Kottke and Liquidicity, and probably even more than that. The design twist of it all makes it something anyone remotely interested in typography, logo design, or just ampersands I guess, can at least take a quick peek at. Got to love niche blogging, right?

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