To remain competitive in the unforgiving landscape of online marketing, you need to adopt tools and exploit the latest trends to optimize your marketing channels, business processes, and your team’s productivity. However, it is important to be smart with your toolset choices. With today’s myriad of marketing software, it is easy to overspend and overcomplicate your marketing. [Read more…]
Based on the trending ecommerce tactics, tools, and platforms throughout 2015, online marketers were able to predict the trends that will play a major role in the ecommerce world this 2016. By adapting to these trends, marketers are able to keep up with competition while improving sales and boosting the growth of their businesses.
If you want to stay competitive and push your business toward ultimate success, then you should adapt to these 5 trends in the ecommerce industry that can maximize your sales. [Read more…]
As a full-time writer who is consistently taking on different freelance opportunities, at different times, and from different businesses, managing invoices has always been a challenge. Because not all companies use one system, such as PayPal, all of the invoices you send manually or through different platforms can get confusing. If you run your own business then chances are you’re even more overwhelmed, which is why Due.com is such an exciting new tool to review.
It fills the gap in invoicing that the online industry is missing without having to charge you an arm and a leg. Check out the review below, improvements I think need to be made, and the verdict that talks about who can benefit most from this particular tool.
Research published in Forbes found that only half of the new businesses that are started each year survive their first five years. Since getting a business off the ground and making it a success takes a lot of hard work, the last thing any business owner wants is for a threat to derail their success. However, the competitive nature of business means there are quite a few threats that can do just that. While there’s no way to completely eliminate those threats, the good news is there are plenty of steps you can take to protect your business from them. [Read more…]
Unless you’re a superstar blogger who’s got it made, the chances are that you don’t – or can’t – rely on your own blog to bring home the bacon. That’s the stark reality, which we all have to face. Blogging is all fun and games until you make it your sole source of income, and suddenly, you realize that it might not be a good idea to do that.
That being said, there is no reason not to dream about becoming so big a blogger that you can stop worrying about other revenue streams. In the meantime, however, you might want to ensure – as much as possible – that you have financial stability in the mid- to long-term. Here are some ideas to get you going. [Read more…]
Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.
If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information. [Read more…]
Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.
You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): [Read more…]
Being a woman in the male-dominated business world does have its disadvantages, but a growing movement towards equality in all things is helping ladies in every professional niche to be both better and better-paid at what they do, and one of the fields most notable for this growth is blogging. Women are coming to dominate the blogosphere as visitors realize that they’re unique wit and wisdom offer a fantastic take on nearly any topic, making that sector one of the fastest growing for female entrepreneurs.
Meet women in your niche for the purpose of both friendship and professional development by checking out any of these four female blogging meetups for 2013: [Read more…]
There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.
Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.
But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. [Read more…]
More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. [Read more…]