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December 1, 2013

The Most Effective Ways to Protect Your Business from Major Threats

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Research published in Forbes found that only half of the new businesses that are started each year survive their first five years. Since getting a business off the ground and making it a success takes a lot of hard work, the last thing any business owner wants is for a threat to derail their success. However, the competitive nature of business means there are quite a few threats that can do just that. While there’s no way to completely eliminate those threats, the good news is there are plenty of steps you can take to protect your business from them. read more

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June 27, 2013

3 Things a Blogger Can Do to Secure Financial Stability

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financial stability
Unless you’re a superstar blogger who’s got it made, the chances are that you don’t – or can’t – rely on your own blog to bring home the bacon. That’s the stark reality, which we all have to face. Blogging is all fun and games until you make it your sole source of income, and suddenly, you realize that it might not be a good idea to do that.

That being said, there is no reason not to dream about becoming so big a blogger that you can stop worrying about other revenue streams. In the meantime, however, you might want to ensure – as much as possible – that you have financial stability in the mid- to long-term. Here are some ideas to get you going. read more

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June 6, 2013

Are You Oversharing On Your Business Facebook Page?

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Social media as we know it today is not even 10 years old, and like children that same age, it can be unruly, wild and amazing. But the opportunity to reach thousands and beyond with a single web page or a well-placed post is attractive to small business owners.

If you spend even a week on Facebook, you’ll discover that identifying and connecting with your “fans” takes real effort. Your target audience doesn’t just show up because your page exists. You have to engage them, consistently. You have to share and give a little insight into what your business does and the people behind your brand. The goal is to put out just the right amount of information so you don’t come off cold, distant and too corporate to connect; all while avoiding a deadly dose of TMI – too much information.  read more

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June 5, 2013

Five Tips for Better Content Marketing

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Search engine optimization (SEO)

Content marketing is a crucial part of the success of your website. Without it, you will have to rely on unreliable methods of marketing your website’s content – which only results in your content not being seen by your intended audience.

You need content marketing to promote and develop awareness for your content. Here are five tips that will help you improve the content marketing efforts for any website (whether you had it made or you created it with IM Creator): read more

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February 18, 2013

4 Female Blogging Meetups in 2013

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Being a woman in the male-dominated business world does have its disadvantages, but a growing movement towards equality in all things is helping ladies in every professional niche to be both better and better-paid at what they do, and one of the fields most notable for this growth is blogging. Women are coming to dominate the blogosphere as visitors realize that they’re unique wit and wisdom offer a fantastic take on nearly any topic, making that sector one of the fastest growing for female entrepreneurs.

Meet women in your niche for the purpose of both friendship and professional development by checking out any of these four female blogging meetups for 2013: read more

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November 29, 2012

Become a Local Blogging Celebrity with LinkedIn

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Linkedin Local There are a number of social media sites that have captured the hearts and attention span of the modern world. Internet users rely on social networking a great deal for any number of tasks, originally personal but not more along the lines of professional. In fact, using such sites for self promotion, business networking and marketing is becoming second nature to the site genre.

Some sites have been created specifically for this purpose, and one of the most well known is LinkedIn. Well established, full of people in every industry and very beneficial, you probably already have an account or have thought about getting one. It is recommended, as a quick means of making connections with others in relevant industries, or just maintaining and easily accessible online resume.

But beyond that, LinkedIn can provide a fantastic method of local marketing. This is a means of targeting a local audience to become a kind of celebrity of sorts to those in your immediate area. This is much more simple to achieve than gaining a mass notoriety within your industry. read more

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October 25, 2012

SEO Challenges Small Businesses Face

What really is Search Engine Optimization?

What really is Search Engine Optimization? (Photo credit: Go Local Search)

More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. read more

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October 10, 2012

4 Key Points on Cloud Computing

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cloud-computingCloud Computing is a buzzword that has been floating around the web over the past few years and certainly even the least tech-wise of us all have encountered the technology at some level. Whether it’s through the use of common web services or devices at your place of work. The technology is impossible to avoid and is now a critical component in our daily personal and business lives.

Cloud computing is leveraging the now much lower costs of internet bandwidth, hardware and network infrastructure to deliver network services to economies of scale. Essentially, pooling resources to deliver cost-effective internet-based services to businesses and for personal use. So technical implementations and services which cost hundreds and thousands of dollars a decade ago are now available for a few dollars per month.

So, are you leveraging the power of this ever-evolving technology? If not, here are 4 reasons why you should seriously consider. read more

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August 6, 2012

Tips to Charge Your Business Ahead Using Social Media

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A business needs momentum to sustain itself. For momentum, growth is essential. There are many ways in which you can see growth in business. For instance, advertisements, marketing promotions, extending offers, freebies and discounts. Of course, it goes without saying that you need to ensure quality products for all this to work.

To give your business a real boost, you can use other avenues too, the internet being a prime example of taking your business forward. In fact the net has taken shopping and allied services to a totally different level. With a large number of online shopping sites, consumers can explore shopping options they would seldom have had access to. The net is also a boon for small businesses to spread the word of their existence. Your website will generate more footfalls when a larger number of people are aware of your products and services. And what better way to do it than the social media sites? The sheer reach of Twitter with its 100 million users, Facebook with 800 million devoted users and LinkedIn with 64 million in North America alone is nothing short of staggering. read more

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November 4, 2011

How To Make Friends And Influence People: 6 Ways To Keep Facebook Fans

For businesses big and small, Facebook offers a great opportunity to connect with customers and build awareness.  Collecting Facebook fans through the use of the ‘Like’ button is a great way to promote all you have to offer and target potential customers with offers and news.

However studies have shown that many fans will often ‘unlike’ a brand soon after a particular promotion or offer has ended.  Other reasons why people unsubscribe like this include loss of interest in a business or product, page postings are uninteresting and a lack of postings to a brand page.  Getting the most from your social media marketing campaigns, be they on Facebook or another social network, will rely on you being able to keep fans and attract new ones.

Of course it can be difficult to predict the buying behaviour of individuals, marketing tends to rely on demographics to target certain markets and consumers.  And whilst not all promotions or offers you run will interest everyone, keeping your fans interested enough to stay with you will rely on you doing a little homework first. read more

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