More and more people all over the globe are taking the plunge and diving into the world of self-employment. Even though the economy is not what it used to be, it is relatively easy to find your place in the modern market and open a business of your own. Furthermore, when starting a small business, you are faced with a large number of problems which should rather be seen as challenges. These challenges are often difficult to overcome, but some of them such as the challenge of creating a strong online presence, is extremely important to overcome. Here, we will talk about SEO challenges that small business are faced with. [Read more…]
Because of the seemingly countless mobile s made for just about anything you can think of, writing blog posts, using social media, and checking website traffic stats for your business outside of desktops and laptops have become possible. Indeed, blogging has now entered the domain of mobile phones.
With the arrival of Google’s search algorithm update known as Penguin, there was a panic among small businesses and bloggers that their SEO work may fail them, sending them plunging down the results page and into online obscurity. The damage to their profits could be tremendous.
Building high quality backlinks naturally isn’t a secretive process. It’s something anyone can do if you commit to the right strategy and the hard work it requires. Here are a few tips for building high quality backlinks that will last: [Read more…]
Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.
Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. [Read more…]
While a full page ad in your local newspaper might grab the attention of a few readers it is ultimately a numbers game. By that I simply mean not everyone looking at that page will want or need a haircut. Realizing the tragic flaw in print advertising Google this week took out a newspaper ad meant to attack traditional newspaper advertising.
Published in Canada’s Globe and Mail newspaper the ad went after the paper and its fellow newspapers.
In the ad Google proclaims:
“You know who needs a haircut? People searching for a haircut,” and “Maybe that’s why ads on Google work.”
The ad was tweeted by reporter Steve Ladurantaye who provided the following caption:
“An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?” [Read more…]
Google has been working endlessly to integrate Gmail into the realm of social media, for example users can now more easily connect their Gmail accounts to Google+. On Friday the company announced the acquisition of Mac OS X and iPhone social media startupÂ Sparrow.
Sparrow created inboxes look more like Twitter feeds than email inboxes, using truncated messages that look like text messages more than full emails.
The startups messages then connect with Facebook which allows a sender’s picture to pop up with their messages while still retaining the feel of a private email inbox.Â [Read more…]
If you’re like me you have a Google+ account for business, one for work and possibly even a few more for websites you own or people you stalk (hopefully not this last one). Google+ engineers realize that with multiple accounts some users become frustrated by their upkeep and that’s where “Takeout” comes into play.
The new app by Google+ engineers allows users to access all of their Google+ accounts and roll them into a singular social network account. By doing so a users social connections and friend lists are transferred to the account of their choosing without any hassle.
The new platform was revealed in an officialÂ Google+ postÂ by Ronald Ho.
The tool is very simple to use, allowing users to funnel outside accounts into their main account. Information that can be transferred includes friends, information and blocking settings. Once you have transferred everyone over to your singular account your contact will notice no difference, still seeing your information when they look you up or see your shares in Google.com social search results.
Google+ has not always had the highest level of engagement for business owners, that is because website guru’s often fail to update their Google+ pages with the same voracity as their Google+ pages. Now thanks to a new Google+ integration users can link their websites and show updates to their followers.
Google+ has been touting website connectivity for a while but on Tuesday they rolled out a new improvement to that feature that allows users to follow just a few short steps at which point their website is connected.
The benefit? When users search Google they will see your most recent content directly in the search engines results. Can everyone say SEO advantage?
Here’s all you have to do in order to connect your pages: [Read more…]
To better portray how certain demographics use social networking and to show the pull those social networks have over users the team at Go-Gulf.com created a social network infographic.
Interestingly enough Pinterest users spend the same 405 minutes per month browsing the sites various pins when compared to 405 minutes that users spend on various parts of the Facebook website. [Read more…]
Social chat and sharing platform Meebo is now part of the Google family after the search giant reportedly paid upwards of $100 million to acquire the service.
Meebo has been online for seven years, beginning as an web browser based chat service that eventually morphed into a social links sharing powerhouse. In many ways Meebo was one of the first and arguably a pioneer in the social web. Companies flocked to the service as a way to connect their customers to their services and connect their employees to their customers.
At this time Google has not explained how it will use Meebo to its advantage however further Meebo Bar integration with Google+ could expose millions of new users to Google’s social networking platform.
The Meebo Bar over the years has been featured on some of the biggest websites in the world with its newest version recently launching on Slate.com, the Mad Men website for AMC and among other big name web properties.
As part of the buyout some of Meebo’s staff will be sent packing while other members will join Google.Â [Read more…]