The Future of SEO

seo_2

Search engine optimisation (SEO) is one of the most important aspects of modern web design. In recent years, having a good grip on SEO has often made the difference between a successful website and one that fails to garner significant attention. Due to the nature of search engines, SEO must constantly adapt to ensure that websites remain high in the search rankings.

Many web designers have been noticing lately that Google, the most widely used search engine by far, has had its search algorithms modified in an attempt to reduce the amount of spam content in search results. With this in mind, it pays to remember that it is in the interests of both you and the search engine companies to produce content that doesn’t have the typical spam features, such as keyword stuffing. The aim of Google is to produce results that are pleasing to people searching out websites, so having a high quality site can act as a form of SEO in itself. In the long run it’ll pay off as more specifically optimised pages eventually become obsolete. [Read more…]

Google Buys Newspaper Ad That Attacks Newspaper Ads

Google Newspaper Ad Attacks Newspaper Ads

Google AdwordsWhile a full page ad in your local newspaper might grab the attention of a few readers it is ultimately a numbers game. By that I simply mean not everyone looking at that page will want or need a haircut. Realizing the tragic flaw in print advertising Google this week took out a newspaper ad meant to attack traditional newspaper advertising.

Published in Canada’s Globe and Mail newspaper the ad went after the paper and its fellow newspapers.

In the ad Google proclaims:

“You know who needs a haircut? People searching for a haircut,” and “Maybe that’s why ads on Google work.”

The ad was tweeted by reporter Steve Ladurantaye who provided the following caption:

“An ad for Google ads in today’s Globe demonstrates the value of print ads, yes?” [Read more…]

Google “Takeout” App Now Lets Users Fuse Multiple Accounts Into One

Google Takeout For Google Plus Migration

Google Takeout For Google Plus MigrationIf you’re like me you have a Google+ account for business, one for work and possibly even a few more for websites you own or people you stalk (hopefully not this last one). Google+ engineers realize that with multiple accounts some users become frustrated by their upkeep and that’s where “Takeout” comes into play.

The new app by Google+ engineers allows users to access all of their Google+ accounts and roll them into a singular social network account. By doing so a users social connections and friend lists are transferred to the account of their choosing without any hassle.

The new platform was revealed in an official Google+ post by Ronald Ho.

The tool is very simple to use, allowing users to funnel outside accounts into their main account. Information that can be transferred includes friends, information and blocking settings. Once you have transferred everyone over to your singular account your contact will notice no difference, still seeing your information when they look you up or see your shares in Google.com social search results.

[Read more…]

Google Makes Website Linking To Google+ Pages Easier

Google Plus Linking Websites

Google Plus Linking Websites

Google+ has not always had the highest level of engagement for business owners, that is because website guru’s often fail to update their Google+ pages with the same voracity as their Google+ pages. Now thanks to a new Google+ integration users can link their websites and show updates to their followers.

Google+ has been touting website connectivity for a while but on Tuesday they rolled out a new improvement to that feature that allows users to follow just a few short steps at which point their website is connected.

The benefit? When users search Google they will see your most recent content directly in the search engines results. Can everyone say SEO advantage?

Here’s all you have to do in order to connect your pages: [Read more…]

Social Networks Broken Down By Demographic [Infographic]

Social Media User Demographics Based On Network

To better portray how certain demographics use social networking and to show the pull those social networks have over users the team at Go-Gulf.com created a social network infographic.

Some statistics we already knew, for example Facebook rules the pack with 901+ million users. Other facts though are interesting, for example learning that Pinterest is still dominated by 68.2 % women.

Interestingly enough Pinterest users spend the same 405 minutes per month browsing the sites various pins when compared to 405 minutes that users spend on various parts of the Facebook website. [Read more…]

Google Acquires Meebo, Rumors Point To $100 Million Buyout

Meebo Acquired By Google

Meebo Acquired By Google

Social chat and sharing platform Meebo is now part of the Google family after the search giant reportedly paid upwards of $100 million to acquire the service.

Meebo has been online for seven years, beginning as an web browser based chat service that eventually morphed into a social links sharing powerhouse. In many ways Meebo was one of the first and arguably a pioneer in the social web. Companies flocked to the service as a way to connect their customers to their services and connect their employees to their customers.

At this time Google has not explained how it will use Meebo to its advantage however further Meebo Bar integration with Google+ could expose millions of new users to Google’s social networking platform.

The Meebo Bar over the years has been featured on some of the biggest websites in the world with its newest version recently launching on Slate.com, the Mad Men website for AMC and among other big name web properties.

As part of the buyout some of Meebo’s staff will be sent packing while other members will join Google.  [Read more…]

Google+ For iPhone Gets Updated, Adds New Features

Google Plus for iPhone

Google Plus for iPhone

The Google+ App for iPhone was updated on Thursday and with its upgrade comes larger profile images, easier photo and video browsing and new visual cues that makes looking for options far more simplistic.

In a blog post Google says the app has been upgrade to “focus on the most personal of personal computers: your mobile phone.”

On the visual side the program now allows users to see photos, articles or text in a new visually stimulating manner, while new crisp fonts, larger profile pics and a nicer homescreen have been added.
The company hopes that its new layout will allow users to distinguish between Google+ and other apps that are not quite as “crisp” in design. ogle also said of the layout “We’re making the stream easier to scan, and easier on the eyes with overlays, gradients and other visual elements.”

Along with its visual updates Google also has some functional upgrades: [Read more…]

Google News Buddies Up To Google+ With Further Integration

Google News and Google Plus Integration

Google News and Google Plus IntegrationGoogle News on Friday added some new upgrades to its platform including larger thumbnail photos that dynamically expand when stories are selected and the ability to more robustly share information via Google+.

Speaking about the company’s new Google+ integration a representative for Google wrote in a blog post:

“Many news stories inspire vibrant discussions on Google+, and today we’re starting to add this content to both the News homepage, and the realtime coverage pages.”

If you want to see just headlines the feature can be turned off, otherwise you will see news from your circles, journalists and other “notable” writers right on the Google News homepage.  [Read more…]

Wil Wheaton Uses Tumblr To Go On Google+ Attack Rant

Wil Wheaton attacks Google Plus

Wil Wheaton attacks Google Plus

It seems like everyone these days loves the ability to Tumblr to attract new readers but Google+ might not be included in that group, especially after Star Trek actor and geek superstar Wil Wheaton took to his Tumblr account on Thursday to flip out on Google+ over a forced registration request while watching a YouTube video.

In his rank  Wheaton specifically attacked a mandatory registration request made by Google when he tried to “Like” a video to his Facebook account.

Here’s the rant: [Read more…]