April 4, 2014
One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.
The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.
In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!
Tags: Social Media
January 27, 2014
It doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.
Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more
Tags: Facebook, Instagram, Pinterest, Social Media, Twitter
December 26, 2013
After Instagram announced that they were allowing embeds of Instagram posts on websites via their blog, many bloggers have taken advantage and have started using embed codes instead of copy and pasting Instagram images or taking a screenshot of an image to re-post it to their page.
Even though you can still only post images via an app on a mobile device, Instagram has become a huge social media platform that brands and bloggers should be utilizing. Many ways to do this include interacting via the community through Instagram photo challenges, contests, custom hashtags, and artistic photos that showcase the blog or company’s values and products.
After you sign up for an account (if you don’t have one already), here are some of the reasons why you should be embedding more Instagram posts on your blog: read more
Tags: embed, Instagram, Social Media
December 13, 2013
Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.
The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.
Screenshot taken 12/12/2013 read more
Tags: Blogging, Social Media, tumblr, White House
October 10, 2013
The most successful blogs offer useful content often, as it keeps readers coming back and helps with search rankings. But with the pressure to constantly come up with new ideas, it’s normal for bloggers to experience “blogger’s block” and become a bit overwhelmed with it all. Fortunately there are sites like Quora that can help you generate new ideas by discovering what people are asking about — and searching for — already. read more
Tags: content generation, Quora, Social Media
Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.
Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). read more
Tags: Blogging, email marketing, integration, Marketing, Social Media, Syndication
October 2, 2013
Tags: Indiegogo, Social Media
September 25, 2013
Tags: apps, Memoir, Social Media
September 12, 2013
Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.
Tags: keyword research, Search Engine Optimization, SEO, Social Media