Essential Social Media Trends for Brands in 2015

2014 was a prolific and interesting year for digital marketers, with social media hits reached unprecedented heights. From selfies (and group selfies) going viral to campaigns like the #IceBucketChallenge and #BringBackOurGirls, and of course the #Bendgate hullabaloo – there were a lot of examples which marketers can learn from.

things you didnt know about social media

Looking back and analyzing the big events in social media last year, we can see some trends that will be big this year.

If you’re looking to make a splash in 2015, here are some essential social media trends for brands. [Read more…]

Social Media Image Sizes Guide 2015 [Infographic]

Writing an excellent, informative article or blog post is a critical building block in getting the eyeballs that you want, whatever your ultimate goal may be – selling your services or products, for example.

launching your site

But no one can ignore the role that content marketing plays. Without this activity, the chances of your wonderful content reaching as wide an audience as possible are nil.

Enter social media.

Twitter, Facebook, Google Plus, Instagram, Pinterest..the usual suspects.

In order to maximize your content marketing efforts, you want to do what you can to make your social media posts as attractive and attention-grabbing as possible. [Read more…]

Two Engagement Tools Your Business Needs This Year

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Facebook_pillow_900_450_90_s_c1_smart_scale

For businesses, customer engagement should be the focus of every marketing initiative. Whether it’s a simple billboard or a highly-targeted Facebook advertisement, the goal is to engage with customers and build a relationship that results in a sale or conversion. Regardless of your product/service quality, brand name, or brand logo, you will still need specialized tools to help facilitate customer engagement. And while there are hundreds – even thousands – of different options available, two currently stand above the rest.   [Read more…]

How Social Media Is Helping Solve Crime

social media solve crime

social media solve crime

While you are posting what you ate for breakfast, lunch, dinner, and everything in between – not to mention selfies every hour – there are those who use social media for something more beneficial. No, I am not talking about social media marketing, which certainly has its benefits, but what I mean is a concern that affects the society as a whole.

I’m referring to law enforcement agencies which are turning to social media to help them do their jobs better. [Read more…]

Leveraging Reviews, Comments, and Opinions in a Corporate Blog Setting

corporate blog

Editor’s note: This post was written by Matthew, who can be found on the Devumi Social Metrics Blog every Wednesday and Friday talking about what’s happening in the online worlds of YouTube, Twitter, SoundCloud, Instagram, LinkedIn, and Pinterest. Or step into the jungle with the Devumi Gorilla on Twitter for new content all day.

People are going to be making comments, writing reviews, and offering up opinions about your blog all day long. Some of them will be down in your comments section. Others will be on Twitter. Some may even be on other websites.

corporate blog

Wherever you find them, there are a few ways to best use and leverage them to promote your business. Nothing helps a business move forward like word of mouth advertising, this is the online equivalent being put into action! [Read more…]

Figure out the Best Hashtags to Use With These Tips

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Best hashtags to use

Image – Anna Creech, Flickr.

The value of a great hashtag is vastly understated in the social media marketing scene, even though they’re becoming more and more common. People, businesses and brands can benefit greatly from having one that is memorable, impactful and useful in more than one setting. Choosing a truly great hashtag for your social media outlets, however, isn’t as easy as some might think. There are some key components to finding the best hashtags to use. Read about some of those below.

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The Power of Video Content Marketing

Video Content Marketing

The surging popularity of videos has been increasingly palpable as more website owners use this format to publish their content. If you’re not using this media channel to create and distribute content for your website, you’re missing out on this valuable traffic resource. According to eMarketer, 52 percent of web traffic comes from videos, with 72 percent of website visitors watching these videos as reported by the New York Times. Video-sharing giant YouTube gets over one billion unique visitors on a monthly basis. As you can see, the numbers are staggering, making video content marketing a very effective method to drive traffic to your website.

Video Content Marketing

[Read more…]

Is Paid Social Media Advertising Really Worth It?

Paid social media advertising on Twitter.

Whether you love it or hate it, social media really is a revolutionary way to connect with an audience, convey a message, or stay in touch with friends. That said, it didn’t take very long before social’s popularity led invariably to the trend of social media advertising. The first wave came with company pages and profiles, which then evolved into the paid, campaign-based platforms we have today. Though all trends point to “Yes, invest more” when it comes to these social media advertising campaigns, the question of whether they’re worth your budget still stands.

Facebook's paid social media advertising platform.

To click or not to click?

This week, we break it down to see if it’s really worth it in the end. [Read more…]

A Review of this Year’s Newest Social Networks

SUPER is a new take on well-known features of social networks.

Another year’s nearly in the books and a slew of new social networks are working to catch our attention in their respective app stores. Whether you’re looking to make new friends or find another avenue to share an opinion or tell a great story, 2014 had something for everybody. Here are a few of the budding social networks you may want to give more than a passing swipe.

SUPER

SUPER is a new take on well-known features of social networks.

The latest brainchild of Twitter co-creator Biz Stone, SUPER is a funky social networking app that brings its own style to sharing life’s moments. The function of the app is actually very simple–just snap a picture, choose the appropriate ALL-CAPPED caption, write some text, add a filter, and send. The app itself is praised for its superior, yet simple design, and it carries with it a certain self-awareness to the social space. [Read more…]

The Biggest Social Media Game Changers for 2015

Wearable technologies will have an affect on social media in 2015.

As 2014 starts winding down, it’s important to look forward and capitalize on the latest trends coming down the social media pipeline. For marketers and bloggers alike, social media networks can be a veritable springboard for great products, services, and ideas. In case you missed it, here’s a list of the biggest social media stories that are going to make a splash in 2015.

1. Wearables

Wearable technologies will have an affect on social media in 2015.
Image courtesy of Giuseppe Costantino. Used in conjunction with Creative Commons Attribution 4.0 License.

As if we couldn’t get more attached to our smartphones, the increasing popularity of wearable technology now allows us to stay connected all hours of the day. From Google Glass to Android Wear and the Apple Watch, these ultra-portable smart devices afford new ways to post, share, and check in seamlessly.

How might this affect the social media savvy? Most important, these devices bring a new sense of immediacy to social media. With sharing that’s even more instantaneous, more visually-driven content will be critically important. As devices become smaller and more integrated “in the moment,” you can forget reaching your audience with pages upon pages of text. [Read more…]