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April 4, 2014

A Guide to Improving Brand Sentiment In Social Media

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One thing we learn from a very young age is that being liked matters. From being chosen on the best football team to getting that dream job ahead of someone equally as capable, being seen in a positive manner and with positive sentiment is of notable benefit.

The same is true for brands and if people have a high opinion of your services or product, then they’ll find it more desirable and be more inclined to purchase it.

In this day and age brands tend to deal with people on a one-to-one level mainly over social media. So, creating positive sentiment on social media around your brand is important – in fact it matters a lot!

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January 27, 2014

Beyond Google: 5 Social Media Strategies for 2014

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Social media strategiesIt doesn’t take an expert to see that Google search no longer has the same reach that it had just a few years ago. Sure, Google still controls more than two-thirds of American search, but it isn’t the only platform by where people connect online. Thanks to social media, your customers may be just as likely to find you on Facebook or some other sites as they are using Google search. Here are five social media strategies (websites) for 2014 that every company should consider.

Facebook — What are you using Facebook for? Hopefully, your business has its own page there, perhaps multiple pages for different and distinct products that you sell. Facebook can no longer be ignored: there are more than 1 billion global users engaged. Use it post new information about your company, to elicit feedback from your customers, and make special promotional pitches. Encourage people to “like” your pages and to reshare your information. read more

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December 26, 2013

Are You Using Instagram Embed Enough on Your Blog?

After Instagram announced that they were allowing embeds of Instagram posts on websites via their blog, many bloggers have taken advantage and have started using embed codes instead of copy and pasting Instagram images or taking a screenshot of an image to re-post it to their page.

Even though you can still only post images via an app on a mobile device, Instagram has become a huge social media platform that brands and bloggers should be utilizing. Many ways to do this include interacting via the community through Instagram photo challenges, contests, custom hashtags, and artistic photos that showcase the blog or company’s values and products.

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After you sign up for an account (if you don’t have one already), here are some of the reasons why you should be embedding more Instagram posts on your blog: read more

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December 13, 2013

4 Things the White House Blog is Doing Right

Whether you are a fan of the current White House Administration or not, there is little debate that the White House blog has done a great job when it comes to their online presence and strategy. There are several things the White House blog is doing right that other bloggers can emulate, which will hopefully translate into more traffic and better engagement.

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The White House blog has a lot of great written content, but it also ties that in with a variety of media mediums that help illustrate its point. This includes embedding YouTube videos and SoundClouds (like the one below that they did of one of President Obama’s speeches), as well as including a lot of photos.

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Screenshot taken 12/12/2013 read more

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October 14, 2013

Protection against the Dark Arts: Ways to better control social content

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Protection against the Dark Arts: Ways to better control social content (via Pando Daily)

By Cale Guthrie Weissman On October 10, 2013Even before it became known that the NSA was tracking citizens’ online movements, Web users have been looking for ways to control the information they disseminate online. Since Instragram’s controversy…


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October 10, 2013

How to Use Quora to Cook Up Great Content

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The most successful blogs offer useful content often, as it keeps readers coming back and helps with search rankings. But with the pressure to constantly come up with new ideas, it’s normal for bloggers to experience “blogger’s block” and become a bit overwhelmed with it all. Fortunately there are sites like Quora that can help you generate new ideas by discovering what people are asking about — and searching for — already. read more

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Why Marketing Your Blog is Crucial to Its Success

Because blogging has become more mainstream, it’s not enough anymore for businesses to simply have a blog, publish some posts, and call it a day. Blogging has become its own unique cog in the overall branding and marketing machine, forcing companies and blog owners to additionally market their blog if they want to make it successful.

Marketing your blog and promoting the great content that you are focused on writing can help not only generate more blog traffic, but also get more referrals clicks to other pages of your website, especially if you are regularly linking to them within your blog posts (where appropriate). read more

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October 2, 2013

Personalized Curated Social Mobile Project Seeks Crowd Funding via Indiegogo

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Personalized Curated Social Mobile Project Seeks Crowd Funding via Indiegogo (via SBWire)

Developers appeal to investors to recognize the need for a curated, peer-to-peer social search engine, which will enhance the experience of the mobile platform. London, UK — (SBWIRE) — 10/01/2013 — Project manager, Zohe Mustafa, has initiated a crowd…


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September 25, 2013

An A-list group of investors bet a new app called Memoir can do our remembering for us

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An A-list group of investors bet a new app called Memoir can do our remembering for us (via Pando Daily)

By Erin Griffith On September 18, 2013The premise sounds a little looney: Memoir, an app that launched today, aims to “replace human memory.”  It’s based on the concept that we will use Google Glass to record everything we ever do. Memoir aims…


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September 12, 2013

5 Little Things That Make a Big Difference in Your Blog’s SEO

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Many people start blogs because they are passionate about a topic and want to tell people about it. However, in order for a blog to be successful, we must go beyond writing about what interests us and focusing on the little things that make a big impact on SEO. Some tasks, like allowing for email subscription and verifying your blog’s URL with the major search engines, only take a few minutes but can create a huge difference in traffic, engagement, and overall growth.

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