2014 was a prolific and interesting year for digital marketers, with social media hits reached unprecedented heights. From selfies (and group selfies) going viral to campaigns like the #IceBucketChallenge and #BringBackOurGirls, and of course the #Bendgate hullabaloo – there were a lot of examples which marketers can learn from.
Looking back and analyzing the big events in social media last year, we can see some trends that will be big this year.
If you’re looking to make a splash in 2015, here are some essential social media trends for brands. [Read more…]