CEO Mark Zuckerberg hands out free thank you gifts on Facebook, and talks about how the social network is letting people participate online using their real identities, and feeling safe about it.
The culture of the Internet has also changed pretty dramatically over the past five years. Before, most people wouldn’t consider sharing their real identities online. But Facebook has offered a safe and trusted environment for people to interact online, which has made millions of people comfortable expressing more about themselves.
Yesterday in Exploring Social Media: The Power of the Link Needs Content, I introduced the most powerful social media tool in the world, the link, and explained that unless you have make the link direct people to valuable and useful content, you are shooting blanks. The link makes a lot of noise with nothing to show for it.
The impact of linking to yourself is magnified in value. When you email or publish a link to something you wrote, recommending it, you are telling the world:
I know that which I write about.
I am an expert in the subject.
I have the experience to back up what I’m writing.
This is the best I can do.
Do your links qualify?
When you contact a blogger or anyone to encourage them to link to you, do you keep these things in mind? Are you offering your best work? Does your blog or social media tool show the world you are an expert in this?
If you have the proof behind your link, then maybe your failure is in the presentation of that link, especially when directed towards bloggers, the most capable of spreading the word far and wide about you and your blog. read more
First, a link is a door people open to your world, be it a world within your blog, social media tools and services, or a recommendation to visit another world, one you hope your fans will enjoy so much, they will return to your world with joy, eager for more and telling the world about what you have to offer.
Second, if you link without anything worth linking to, without anything positive to offer people, without anything worth recommending, without anything worth returning to, you have lost the power in social influence within the modern online world.
If you link to yourself, then these two characteristics are magnified. You are offering people a gateway into your world, one they expect is worth linking to, deserving of attention, exciting, and worth telling others about.
The link is the most powerful social media tool of all. read more
The fact that Facebook is something of a success and phenomenon won’t come as a surprise to anyone reading the Blog Herald, but the recent mobile growth just might. Apparently they launched some new mobile services, and that sparked this success blog post, with the following message:
People are hungry for interactive mobile features worldwide, and Facebook users are no exception. Usage of our mobile products has grown from 5 million to 15 million active users since the beginning of the year. We have expanded our mobile team and are continuing to make improvements every day.
That by itself is impressive, and the success can probably be put down to the ability to actually interact via your mobile phone, something that isn’t too common, as ReadWriteWeb points out in their story.
Blogs could see the same mobile growth, it’s just a matter of reaching out with content that fits the mobile phone. Sure, you can read traditional blog posts on smartphones, and perhaps even ye olde mobile phone, and if you have a mobile version of your site, via any of the providers or by yourself, it might even be pretty usable. That’s not the real issue here. read more