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Can Blogging Contribute To Career Development?

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Editor’s note: This post was written by Matthew Davis, who works as an inbound marketer and blogger for Future Hosting, a leading provider of VPS hosting. Follow Future Hosting on Twitter at @fhsales, Like them on Facebook and check out their tech/hosting blog.

Blogging is a powerful tool for career development. As a platform for publishing insightful content, a blog can extend your influence and demonstrate expertise.

I’m not a big fan of the terms influencer and thought leader. Perhaps it’s excessive exposure to social media marketing hokum, but those bits of jargon usually make my nonsense detector tingle. Nevertheless, they were originally useful terms that described a real phenomenon.

blogging for career development

One of the best ways to make an impact in your field is to demonstrate that you can think creatively and produce arguments and ideas that resonate with colleagues and potential colleagues. Being able to think cogently and write well are skills that are invaluable in almost any field. Blogging is one of the easiest ways to demonstrate these abilities. [Read more…]

7 Tips to Attract Guest Bloggers to Write for Your Website

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Editor’s note: This post was written by Coby Stephens, content writer and marketing manager at Same Day Essays.

Getting guest bloggers to your site is a great way to add to your content without paying for it. The enticement for writers is that it gives them visibility and creates authority for their personal brand.

Here are some practical guidelines to efficiently attract guest bloggers. [Read more…]

3 Excellent Fortune 500 Blogs: What They’re Doing Right

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Believe it or not, Fortune 500 company blogs are few and far between. According to UMass Dartmouth research, less than a quarter of the F500 host regularly updated public blogs. However, those that do regularly update blogs definitely have it right. With consistent updates and positive, brand-relevant content, a number of these companies serve as amazing examples of corporate blogging masters. [Read more…]

How to Use Email Etiquette in the Age of Email Overload

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Editor’s note: This post was written by Rupert Adam, marketing manager at Emailcenter, the UK’s largest independent ESP. He specialises in marketing and strategy development. Follow him on Twitter: @RooAdam.

When it comes to dealing with your inbox, you’re probably one of two types of people. There’s those with tens, hundreds or even thousands of unread messages stacked up in their inbox, or those who can’t relax until every single message has been read and either deleted, delegated, responded or deferred.

On average, we send and receive 100 billion emails every single day (just imagine how many that equates to in a year). With that many emails being sent daily, and with research suggesting that the average professional receives more than 100 emails every day, it’s little wonder why so many of us can get lost in our inbox and spend more of our working day dealing with and sifting through messages rather than actually getting any quality work done. In fact, messages from fellow bloggers, guest post requests, meetup/conference invitations, sales messages, newsletters and spam are probably filling up your inbox right this very second!

And that’s where Inbox Zero comes in. [Read more…]

When Your Blog Attracts the Wrong Readers, What You Can Do About It

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Editor’s note: This post was written by Ioana, a trained architect, with a longstanding passion for writing and technology. Ioana always manages to impress with her exceptional work. She is a delightfully talkative person and she can always lift everybody’s spirits with her upbeat personality.

You’re crafting compelling and engaging articles, your content marketing strategy is rock solid, and the page-views are increasing at a steady pace. For most marketers, this is the dream. But something doesn’t feel quite right. These precious followers are not converting, or they’re not reaching your set goal.

Why is that? Despite their best efforts, marketers and writers will sometimes attract the wrong kind of readers, and for most, this seems like such a disheartening obstacle that they give up all-together. [Read more…]