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7 Tools for Smart Competitor Analysis

7 Tools for Smart Competitor Analysis

tools for competitor analysis

They say you should know your enemy. The same is true for your competition. If you want to outsmart your rivals and leave them behind, you should apply the most efficient competitor research approaches and keep up-to-date on the latest trends.

Online marketing is constantly changing and developing. New competitor tools and features keep appearing here and there. You shouldn’t try every tool on the market. I highly recommend picking one or two all-in-one tools to automate daily tasks, track competition and pull extra insights.  But avoid being too conservative. When something really worth trying appears on the market, it’s not a bad idea check whether it’s the right time to switch to something more advanced.

Just to bring you up-to-date, let me guide through latest competition analysis trends. Below is a list of the newest tools and their pricing. They all are meant to help with the different tasks, so pick only what your business needs.

7 Tools for Competitor Analysis

1. Rank ranger SEO monitor

This spring, Rank ranger launched SEO monitor, a tool designed to collect penetrating competitor insights. The tool goes beyond the simple competitor rank tracking by pulling additional data and building visual graphs and reports.

One of the best options is a graph that shows ranking trends of your top 20 SERP competitors within the last 30 days. With it, you can easily track who among your opponents shows the most stable results, who suffers ranking drops and who is a dark horse you should keep a close eye on. You can apply various filters and sort the results if needed.

What’s more, the tool allows to dive deeper into the rivals’ results. It collects competitor search results snippets and their positions for all the pages that ranked in the past 30 days. So you can take a look at the competitor listing at the particular moment in the past. It also collects additional insights that allow evaluating the total strength of your competitor website.

Pricing: from $69/mo, free 30-day trial

2. Adhark Cuckoo

tools for competitor analysis

Adhark Cuckoo isn’t a classic competition analysis tool. It’s an audience recommendation engine designed, first of all, for content marketers. The tool helps schedule and plan content to reach and engage the audience in the best way.

The tool analyses the latest market trends and sneaks on your competition and target audience. Based on this research, you’ll get valuable recommendations on the best timing, style, topics and digital channels.

Pricing: contact Adhark for more details and request a demo.

3. KWFinder

KWFinder is a relatively new keyword research tool. It combines every standard feature you expect to get from a keyword research tools and some unique valuable features. The tool allows to narrow down your keyword research to a city level, pull search volume for every variant keyword, and calculate SEO difficulty for every given keyword.

The last option is why the tool is on this list. You can find long tail low difficulty keywords that your competitors are missing and easily get extra traffic to your website.

One of the best things about this tool is its eye-candy interface. It’s extremely easy to get started with the tool, no matter if you’re a newbie or an SEO guru.

Pricing: from $ 29,08/mo

4. SEMrush Content Template

tools for competitor analysis

SEMrush Content Template is a new content marketing and competition analysis tool. It provides recommendations to build high-quality content based on the niche-related keywords you provide. The analysis is based on the top 10 Google rivals and includes recommended semantically related words, content length, domains to acquire backlinks from, etc.

What’s more, you’ll get a chance to see real examples of your competition using your target keywords, the tool pulls content pieces for deeper analysis.

Finally, you’ll receive some basic recommendations to give the finishing touches to your content.

Pricing: from $99/mo, a free monthly limit includes 3 free keywords

5. LSI Graph

LSI Graph is a free tool to find keywords that are semantically linked to your main keyword. It’s not literally a competition analysis tool, but it’s a good free alternative to the paid tools that help find the keywords your competitors rank for.

The tool is very easy to use. You simply need to enter a keyword, solve the captcha and press generate. LSI Graph will deliver a list of quality semantically linked keywords, which you can use to rank better.

Pricing: free

6. Topvisor snapshots

competition analysis

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Topvisor snapshots is a new competition tool that helps track and research competitors. The tool collects snapshots – search results replicas for given keywords and saves them for future analysis. At the same time, it harvests additional data that includes visibility, average position, and distribution across TOP search results segments.

The interface has two tabs. The first tab stores collected snapshots. Here you can analyze and compare snapshots over the applied period, combine different keywords, sort and filter them for deeper analysis. This tab gives a perfect chance to find competitors you might’ve missed, and add them to your watch-list.

The overall competition analysis tab grabs all collected data to build eye-candy graphs and reports. Here you can see how your website performs against your competition, see your strongest competitors in the final list, compare and track different metrics.

Pricing: from $29/mo or pay-as-you-go

7. Alexa Competitor Keyword Matrix Tool

This is another relatively new and powerful competitor tool to leave your rivals behind. The tool allows to find keyword ideas for your website and uncover competitors’ keywords at the same time.  

With the Matrix tool, you can compare up to 10 sites and pull competitor keywords that are different from yours. The matrix supports three different filters. You may see how many sites are getting traffic from the same keyword, find out how hard it is to rank for a particular keyword and learn how popular a keyword is. This is a perfect tool to uncover powerful keyword opportunities you were missing before.

Pricing: available on the advanced plan: $149/mo, a 7-day trial.


There’s always a new tool for competitor analysis in the block. You shouldn’t focus on all of them.  Find the right toolkit for your business and use it regularly. But keep your eyes open: SEO tools market keeps changing. Don’t miss a chance to outsmart your rivals with the new advanced tools and features.

The list above is not complete. So, if you have any favorite new competitor tools on your mind, don’t hesitate to share them.

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This post was written by Sasha Vasileva, head of Customer Care in Topvisor – a Thailand-based company that builds all-in-one tools for SEO and PPC. She writes about customer support best practices, SEO, and content marketing.

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