What is CCPA and how can AdSense publishers prepare for it?
The California Consumer Privacy Act, also known as CCPA, is a privacy and consumer protection bill that was passed on June 28th, 2019 in an effort to provide more transparency and control to consumers over how personal information is collected, used and sold. Similar to the UK’s regulations on General Data Protection which were implemented in May 2018, CCPA goes into effect on the 1st January 2020. Though the regulations will not be enforced until July 2020, it is important to ensure compliance well ahead of time.[Read more…]