Blogging in the Viral Age: 5 Ways to Tip the Scales in Your Favor
In this viral age, we are witnessing the reign of memes, “Vines”, and other forms of highly shareable content in social media. These have become powerful marketing tools that can drive big traffic to any website or blog.
As a blogger, remember that making a website is just half the battle for attaining online success. The other half goes to embracing and implementing content strategies that will boost your site’s traffic and establish your identity in the online community. Today, it’s all about producing content that’s highly shareable with the potential to go viral.
Here are five strategies that will help you get started with “viral blogging“.
1. Competitive Research
Developing the brand of your own blog means having a little originality. But sometimes, you can borrow inspiration and learn from the competition. If you’re the underdog in your niche, doing a little analysis will also keep you from being left behind in the dust. These are some of the reasons why you need to do your own competitive research and identify what you can do to remain relevant.
Competitive research involves a lot of processes and an expanded toolset. It also encompasses several areas of your marketing – from SEO to social media. These areas require different tools that can help you observe and measure the competition.
Related: 7 Online Marketing Tools You Need to Master in 2016
Therefore, instead of subscribing to different SEO tools for tracking and measuring competitor data, it would be much more advantageous to use a catch-all tool like SERPStat for your digital marketing needs.
Upon signing up, enter the URL of the site you want analyzed. The overview will provide you vital information about the website (whether it’s yours or a competitor’s) such as:
- Organic keywords that the site pages are ranking for, whether the pages have increased their rankings over time, and how visible the site pages are based on the traffic they are drawing from the keywords
- Best keywords to use for your SEO, PPC, and/or content marketing campaigns to drive more traffic.
- Visual comparison between your site and competitions so you can see which areas of your site that are better than your competitors and vice versa.
By having insights about your competition, you put your blog at an advantageous position by poaching their best practices and taking advantage of their weaknesses. The data will also show the strengths of your site so you can focus on them and fortify the position of your blog in the industry.
2. Skyscraper Technique
If you have built a website on solid foundations using WordPress or any CMS of your choice, you need to complement it with high-quality content promoted on channels that will help you reach the most audience. This includes major bloggers, industry websites, and online publications with a huge following.
You should expect that they have high standards when it comes to the quality and relevance of content they publish or link to. The problem is that ideas for great content that get accepted in these top-tier sites are hard to come by – but not with the technique you’re about to learn.
With the Skyscraper Technique, you extract ideas from posts that are already popular, refine them into something more thorough, and reach out to the same channels that linked to the original content. This improves the chance for your content to be accepted in popular blogs and websites since they want to keep their content updated.
For example, this post about French bulldog pictures is as huge and comprehensive as one can get. It also describes the characteristics of this dog.
So not only do the cute pictures melt the hearts of readers but the information also gives them a good idea if they should get a French bulldog!
You can refer to this post to learn the finer details on how to implement this technique.
3. Blogger Outreach
Blogger outreach works by building relationships with relevant bloggers and leveraging their reach by publishing your posts on their site. Since bloggers are only interested in the value they can get out of working with you, you must offer top-quality and relevant content. In exchange, your content will receive instant visibility, increased traffic, and some of the trust that the other blogger may have.
Today, you can attend seminars and other physical events to build relationships with bloggers in your field. You may also leverage online services and tools that can help you manage your blogger outreach campaigns. You can refer to this post to learn more about blogger outreach.
4. Influencer Marketing
As opposed to blogger outreach that focuses on bloggers, influencer marketing considers all influential people. Celebrities, journalists, thought leaders, social media stars; influencers can be anyone that can push your brand to a large audience.
Unlike blogger outreach and the Skyscraper technique, influencer marketing may work the other way around. This means the influencer may provide the content in the form of demo videos, reviews, and other contributions – sometimes for free. To learn more about how this works, you can refer to this post on how to do influencer marketing.
5. Content Repurposing
Content repurposing is another strategy that can help you come up with shareable content that can go viral. Repurposing means changing the format of old content to appeal to a new audience, update old information, and making the most out of evergreen content. For example, your audience may prefer infographics, slideshows, or even memes. In the viral age, you never know what content type will go trending.
There is no specific rule on how you can repurpose old content. However, you need ideas that can produce fresh content that your target audience will appreciate. You can refer to this post to learn more.
Viral content can be seen as the result of an increasingly connected world. This is why bloggers must embrace their inherent ability to be spread by the online community. After all, it should be a blogger’s goal to connect with their audience on a personal level.
Freelance writer for hire by day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.
And what about business blogs? I have found an article about business blogging in the Forbes, but it says nothing useful.