Marketing is an essential component of any business. This is why it has practically been made into a science. Without a great marketing strategy, chances are you will get left behind by the competition. With the popularity of the internet a new kind of marketing strategy has surfaced. This is called multimedia marketing.
Multimedia is basically media that “moves and talks”. There are two components in multimedia: audio and video. This is an extremely effective marketing element that you can use to drive traffic to your site. Why? Let me give you 3 reasons.
First, multimedia can grab and hold the interest of most people. Compared with text or pictures which only stimulate our sense of sight, multimedia can stimulate 2 senses at the same time: The sense of sight and hearing. This makes it much more powerful and effective as an advertising medium.
Second, multimedia can sway with emotion. There are commercials or YouTube videos that impact how we feel. Take for example a shampoo commercial. At the start of the commercial you see a girl having a bad hair day. This leaves her feeling ugly and depressed. Then she uses a shampoo that makes her hair soft, lustrous and shiny. And suddenly she becomes happy and confident. Other girls look at her with heavy. Guys turn their head in appreciation. Now prior to watching this commercial you didn’t really care about your hair. But seeing this commercial made you realize how important having beautiful hair was. It evoked a need in you. It aroused emotions such as desire and want. People are creatures of emotion. You can use this fact to drive people to your site.
Third, multimedia is easy to watch. Unlike print media where people will have to exert effort to read, multimedia is so much easier because all you have to do is watch. All you need to do is sit back and watch. This is an advantage because people are always in a hurry. Aside from this they have short attention spans. They don’t spend more than a few seconds on one thing that doesn’t catch and capture their interest. And we can’t blame them. We get bombarded with all sorts of information everyday that we’ve learned to ignore most of them. So if you want increase site traffic make it easy for your target market. Give them something that’s easy to watch.
Guest Bio: Amy C. is an interior decoration aficionado and online marketer. She also likes testing and trying new home and office decorating themes. In addition to being an interior decoration hobbyist, she enjoys designing calming indoor fountains and glass art. Amy invites you to browse her delightful collection of glass vases
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